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Marketing Operations - Senior Analyst

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CVS Health

Oct 11, 2024

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing
    Business, Operations & Strategy
  • New York

Requirements

  • 3+ years in a marketing operations role in a large corporation (ideally working with some combination of email, direct mail, SMS, IVR/phone, paid media, web)
  • 2+ years of project management experience, with desire to stretch into a marketing environment or 1+ years of general marketing strategy/operations experience or consulting experience
  • Experience / familiarity with Workfront workflow management tool is strongly preferred!
  • Some professional experience with PowerPoint (building deliverables / communication materials) and Excel (basic manipulation, pivots, reporting, etc)
  • Strong attention to detail is absolutely critical – in order to ensure “six sigma” levels of error-free campaign delivery
  • Experience working in an Agile methodology and/or rapid test and learn environment (either directly with marketing campaigns or in a product development environment) is preferred, but not required
  • Experience for healthcare industry is preferred, but not required – but a passion for healthcare is necessary!
  • Bachelor's Degree in marketing preferred or equivalent (HS Diploma + 4 years of relevant experience)

Responsibilities

  • Manage the “operational backbone” of a cross-functional, multi-disciplinary team delivering educational campaigns to Aetna members (disciplines include data science, data engineering, creative, marketing technology, and more)
  • Traffic campaigns through approvals and legal / regulatory reviews using Workfront tool
  • Manage vendor interactions for direct mail, phone calls, and ‘innovation’ tech partnerships as needed
  • Execute Quality Assurance / User Acceptance Testing for each campaign launch, in partnership with a Proofreader, Email Production Lead, and Salesforce Marketing Cloud Architect
  • Conduct ongoing monitoring for active campaigns, maintaining deliverability reports and escalating to leadership as needed
  • Support general project management and co-develop key artifacts and processes internally to ensure the Pod is a “well-oiled machine”
  • Synthesize learnings from "test & learn" marketing experiments on a regular basis
  • Manage Pod finances and other reporting/dashboards

FAQs

What is the location requirement for this position?

This role is required to be based in our New York City office, generally ~3 days a week on-site.

What kind of experience is required for the Senior Analyst of Marketing Operations position?

The position requires 3+ years in a marketing operations role within a large corporation, and at least 2+ years of project management experience or 1+ years of general marketing strategy/operations experience.

Is familiarity with any specific tools preferred for this role?

Yes, experience with the Workfront workflow management tool is strongly preferred.

What type of campaigns will the Senior Analyst manage?

The Senior Analyst will manage marketing operations for a portfolio of "Next Best Actions" campaigns aimed at helping Aetna members improve their health.

What educational background is preferred for this position?

A Bachelor's Degree in marketing is preferred, but equivalent qualifications (such as a High School Diploma plus 4 years of relevant experience) are acceptable.

Are there specific project management skills that are required?

Yes, a strong desire to stretch into a marketing environment and previous project management experience are necessary.

What methodologies will the candidate work with in this role?

Experience working within an Agile methodology or a rapid test-and-learn environment is preferred, but not required.

Will this position include managing financial reporting?

Yes, the Senior Analyst will manage Pod finances and other reporting/dashboards as part of their responsibilities.

Is there a focus on healthcare experience for this role?

While experience in the healthcare industry is preferred, a passion for healthcare is essential.

What benefits are offered to employees in this role?

Employees enjoy a full range of medical, dental, and vision benefits, a 401(k) retirement savings plan, an Employee Stock Purchase Plan, life insurance, disability benefits, well-being programs, education assistance, discounts, and paid time off.

Bringing our heart to every moment of your health.

Science & Healthcare
Industry
10,001+
Employees
1963
Founded Year

Mission & Purpose

CVS Health is a healthcare innovation company that operates retail pharmacies, manages pharmacy benefits, and provides health services through its MinuteClinic and HealthHUB locations. Their ultimate aim is to improve the quality of life for communities by making healthcare more accessible and affordable. CVS Health focuses on driving healthier outcomes and reducing healthcare costs, using its comprehensive range of services and products to support individuals on their health journey.