Logo of Huzzle

Home

Matches

Explore

Manage

Marketing Science Partner, Performance Marketing, App focused

image

Meta

Oct 10, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Data
    Marketing
  • Amsterdam

Requirements

  • Bachelor’s degree in Business, Statistics, Biostatistics, Data Science, Economics, Mathematics, Computer Science, Engineering, Sociology or similar
  • Direct experience independently scoping and executing research projects with clients and or cross-functional stakeholders
  • Experience analyzing and manipulating data sets to understand patterns and provide insights
  • Experience leading at an industry level and with senior clients
  • Ability to communicate technical content to general audience
  • Client-facing experience (internal or external), including ability to drive meetings or change through adoption of new products or research methods
  • Experience with digital advertising measurement methods and technologies
  • Experience working with structured and unstructured data-sets, statistical software such as R, SPSS, SAS as well as data extraction tools such as Hive and/or SQL
  • Experience with field experiments, experimental design, survey sampling, and/or panel data

Responsibilities

  • Drive client, vertical, and industry adoption of preferred measurement methodologies, best practices, products, and approaches
  • Design tests to showcase the power of good measurement using client data and Meta or third-party technology tools
  • Partner closely with sales to manage a scaled set of accounts and prioritize which clients will get servicing from the team
  • Support client engagement with third party vendors responsible for setting up and conducting measurement studies
  • Conduct in-depth standard and custom ad effectiveness studies for Meta advertisers to understand the relative impact of different marketing strategies across digital platforms and across media
  • Communicate complex research results to a general audience
  • Offer selective consultation with clients & agencies on business hypothesis to test, measurement design & feasibility or insights interpretation
  • Operate internal & external education & training workshops to raise awareness & advocacy of measurement solutions & analytical best practices such as auction and use of lift tools
  • Convey client priorities and requirements to continuously improve product

FAQs

What is the primary role of a Marketing Science Partner at Meta?

The primary role of a Marketing Science Partner at Meta is to work with internal and external clients across various industries to enhance measurement practices, ultimately improving business outcomes through better advertising strategies.

What types of industries will I be collaborating with in this role?

As a Marketing Science Partner, you will be collaborating with clients across various industry verticals including E-commerce, App Technology, Travel, Gaming, and Entertainment.

What qualifications are necessary for this position?

A Bachelor’s degree in fields such as Business, Statistics, Data Science, Economics, Mathematics, Computer Science, Engineering, or Sociology is required, along with experience in research project execution, data analysis, and digital advertising measurement methods.

What types of data analysis experience are required for this position?

Candidates should have experience working with structured and unstructured data sets, utilizing statistical software such as R, SPSS, or SAS, as well as data extraction tools like Hive and/or SQL.

Will I need to communicate technical information to non-technical audiences?

Yes, the role requires the ability to communicate complex research results and technical content to a general audience effectively.

Is this role client-facing?

Yes, the position involves direct client engagement, requiring client-facing experience to drive meetings and influence the adoption of new products or research methods.

What kind of research activities will I be involved in?

You will be involved in designing and conducting ad effectiveness studies, including conversion lift, brand lift, attribution, and advanced analytics to showcase effective marketing strategies.

Will there be opportunities for professional development in this role?

Yes, you will have the opportunity to operate internal and external training workshops to promote awareness of measurement solutions and analytical best practices.

How does this role fit into Meta's overall mission?

The Marketing Science Partner role is integral to Meta's mission of improving advertising effectiveness and driving business impact through advanced measurement methodologies and data-driven insights.

Is there any teamwork involved in this position?

Yes, the Marketing Science Partner will work cross-functionally with teams such as Creative Shop, Ads Research, Product Marketing, and closely partner with the Sales team.

image

Meta

Technology
Industry
10,001+
Employees
2004
Founded Year

Mission & Purpose

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.