Media Manager

The Coca-Cola Company

Nov 7, 2024

Applications are closed

Job
Full-time
Senior Level
Marketing
Media & Journalism
Johannesburg

Requirements

6+ years of experience managing and optimizing paid media campaigns across various platforms,
Media strategy, planning and buying, with a strong focus on digital and story doing,
Extensive knowledge of digital advertising platforms,
Strong analytical skills for interpreting data and presentations, with a proven ability to derive actionable insights,
In-depth understanding of the evolved media landscape, including e-commerce trends and innovations,
Experience working in agencies or FMCG client side,
Ability to provide input to brand & creative strategy at category level,
High collaboration and adaptability in Agile cross-functional teams to drive campaign success,
Proven expertise in coordinating with external partners (i.e.: agencies, production houses, media companies, influencers)
Demonstrated ability to lead change and foster innovation in fast-paced environments,
Curiosity and passion for exploring media trends and experimenting with new advertising formats
Fluent in English, French

Responsibilities

Coordinate media buying with procurement, making sure The Coca-Cola Company is performing an efficient buying and receiving maximum value out of the negotiations.
Ensure we have the most effective and efficient media plans for our brands, out-performing versus competitors in all brand program key performance indicators.
Control media investment (real vs planned), approving the Agency buying orders, shifts and invoices and recommending corrective actions when necessary. Preparing budget evolution information (real vs. planned investment) and revising and approving the media buying Purchase Orders sent Agency and Media.
Support all the auditing processes with media-related questions.
Recommend the ideal Direct Marketing Investment split by brand and channel to all our portfolio of brands.
Constantly checking and reporting to status of our brand presence in the various channels: Copy Rotation, Child Policy, productivity, among others.
Partner with Platform Services to track and evolve the existing media and digital measurement discipline, ensuring maximum utilization of existing protocols and tools, and leveraging learnings for each of the markets within the Africa operating unit.
Execute local media buying that cannot be bought at Operating Unit-level (through Marketing procurement)
Work in partnership with Front-line and bottlers to ensure that we are capturing the right opportunities in each one of the countries in the Operating Unit.

FAQs

What are the primary responsibilities of the Media Manager?

The Media Manager coordinates media buying, ensures effective media plans, controls media investment, supports auditing processes, recommends Direct Marketing Investment splits, tracks brand presence, evolves media measurement discipline, executes local media buying, and partners with various stakeholders.

What qualifications are required for this role?

A candidate should have 6+ years of experience in managing and optimizing paid media campaigns, knowledge of digital advertising platforms, strong analytical skills, experience in agencies or FMCG, and the ability to collaborate in cross-functional teams.

Is knowledge of multiple languages necessary for this position?

Yes, fluency in English and French is required for this role.

What kind of experience is preferred for this position?

Candidates with experience in media strategy, planning, buying, and a strong focus on digital advertising, as well as those who have worked in agencies or on the client-side in FMCG, are preferred.

What is the expected working environment for the Media Manager?

The Media Manager will work in a fast-paced environment and may collaborate with various external partners such as agencies, production houses, and media companies.

What is the annual incentive reference value percentage for this position?

The annual incentive reference value percentage for this role is 15%.

Is there an emphasis on innovation in this role?

Yes, there is a demonstrated ability to lead change and foster innovation in fast-paced environments, as well as a curiosity for exploring media trends and experimenting with new advertising formats.

Will the Media Manager be required to report on campaign performance?

Yes, the Media Manager will be responsible for controlling media investment and constantly checking and reporting the status of brand presence in various channels.

How does the Media Manager collaborate with other teams?

The Media Manager collaborates in Agile cross-functional teams and partners with Front-line and bottlers to capture opportunities in the operating unit countries.

What kind of analytical skills are important for this role?

Strong analytical skills are essential for interpreting data and presentations, allowing for the derivation of actionable insights for campaign optimization.

The Coca-Cola Company

Retail & Consumer Goods

Industry

10,001+

Employees

1892

Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.