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Media Officer

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Department for Education

3d ago

  • Job
    Full-time
    Mid & Senior Level
  • Government & Politics
    Media & Journalism
  • London
  • 17d left

AI generated summary

  • You need substantial experience in managing media issues, developing audience-focused communications plans, utilizing insights for strategies, and advising senior stakeholders while juggling priorities.
  • You will create media handlings, build journalist relationships, advise on policy communications, monitor media coverage, collaborate on campaigns, and provide out-of-hours support.

Requirements

  • Substantial experience managing reactive and proactive media issues.
  • Substantial experience developing audience-focused, integrated media, social and digital communications plans.
  • Ability to utilise insight and evaluation to plan effective communications strategies with different audiences.
  • Ability to build and maintain networks, provide communications advice to senior stakeholders, and juggle competing priorities.

Responsibilities

  • Research and create media handlings for a range of channels to promote key announcements and policies from the Department.
  • Establish and maintain relationships with key journalists and creators, keeping them across future announcements from the Department and regularly pitching ideas to them to ensure coverage.
  • Develop a good understanding of the business priorities for each Ministerial portfolio and identify and flag risks and issues identified.
  • Monitor and evaluate media to improve future media handling.
  • Use media and audience insight to inform your approach and adapt messaging and narratives based on the audience.
  • Provide advice – and constructive challenge where required – to policy teams, the Permanent Secretary, ministers, and special advisers on the communication implications of new, developing and existing policy.
  • Demonstrate excellent written communication skills across both reactive issues handling and proactive media products to ensure appropriate content, messaging, tone and consistency in media communication.
  • Work collaboratively with the social media team to deliver joined up communication campaigns across owned and earned channels.
  • Represent the DfE in cross-government meetings, and work with external stakeholders to gain insight, to influence where necessary, to suggest joint initiatives where appropriate and to contribute to the existing or proposed initiatives of others.
  • Participate in the out-of-hours duty rota providing an on-call service to members of the media.

FAQs

What is the salary for the Media Officer position?

The salary for the Media Officer position is £40,044, with an additional contribution of £11,600 towards the Civil Service Defined Benefit Pension scheme.

What locations are available for this job?

The Media Officer position is available in London (SW1P 3BT) and Sheffield (S1 2FJ).

What are the essential criteria for applying to this role?

The essential criteria include substantial experience managing reactive and proactive media issues, developing audience-focused communications plans, utilizing insight and evaluation for effective strategies, and the ability to build networks and manage competing priorities.

Are there opportunities for professional development?

Yes, as part of the Department for Education, staff have access to excellent professional development opportunities.

Will I be required to work out of hours?

Yes, the role includes participation in an out-of-hours duty rota providing an on-call service to the media.

How does the application process work?

The application process consists of five stages, including two tests (numerical and verbal), an evaluation stage, an application sift, and an interview.

Is there a deadline for completing the Civil Service Verbal Test?

Yes, the deadline for completing the Civil Service Verbal Test will be two working days before the advert closing date.

What behaviors will be assessed during the selection process?

The selection process will assess the behavior of "Delivering at Pace" alongside other experience and technical skills.

Is there a focus on diversity and inclusion within the Department?

Yes, the Department for Education has a strong culture of inclusion and diversity, and is committed to being an equal opportunities employer.

Will I need to provide personal information in my application?

No, you should not include personal information that identifies you, as this is part of a name-blind recruitment process.

How many days of leave do employees receive?

Employees are entitled to 25 days of leave, increasing by one day every year to a maximum of 30 days after five years of service, plus bank and public holidays.

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Department for Education

Covering education, children’s services, higher education, further education, apprenticeships and skills in England.

Government
Industry
5001-10,000
Employees

Mission & Purpose

Help us achieve world-class education, training and care for everyone, whatever their background. Whether you're just starting out, or an experienced professional, we have what you are looking for. Jobs include administration, policy advisers, digital, finance, commercial specialists and many more. You'll help shape the future of education, training and social care, by working with industry and education leaders to develop policies and services. We have offices across England, including in Manchester, Sheffield, Bristol, Leeds, Gatehead, Cambridge, London, Darlington, Nottingham and Coventry. We offer part-time, term-time and flexible working patterns, including working from home. You'll be able to shape your own learning and development with plenty of options available, and get involved with work across government, as well as in your local community. You can use your paid volunteer days to take on projects that matter to you.