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Narrative Lead, Mens - Brand Creative North America

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Nike

Sep 14, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • New York

Requirements

  • Minimum 5-7 years creative experience in advertising agency, editorial, content marketing, brand marketing, or related creative field
  • Bachelor or Master's degree in Writing, Communications, Journalism, or a related field
  • A passion for the Athlete*, Sport* and Culture with an obsession with an obsession in Basketball, Football (American and Global), and Training
  • A strong connection culture sharp focus in Gen Z interests, language, and trends
  • A positive mentality with proven ability to flex and adapt to changing business needs while maintaining creative quality
  • Laser-sharp focus to work quickly and efficiently under pressure
  • Strong time management to toggle between daily and long-term tasks, keeping workstreams moving forward simultaneously
  • Experience managing creative and production agencies, as well as internal stakeholders to deliver the highest caliber work
  • Entrepreneurial spirit with proactive approach to identifying and acting on ways to improve the work, continually pushing the vision forward
  • Proven ability to lead across advertising and storytelling, with a focus on Youth and Lifestyle Culture, preferably within the footwear, apparel, or sport industries
  • A skillful balance of creativity and organization, with a team player mentality
  • Strong leadership skills with an ability to mentor and guide more junior team members, fostering a collaborative and positive working environment
  • Excellent presentation skills with an ability to articulate ideas to senior leaders with precision and confidence; adept at communicating and defending creative work

Responsibilities

  • Drive complex workstreams independently and direct others in order to develop well-crafted narrative and ideas
  • Drive and deliver end-to-end creative concepts across product launches, brand stories, campaigns, and consumer activations, working from strategy through concept and finishing with premium executions across channels
  • Work with a multidisciplinary team, playing a pivotal role in executing and delivering creative storytelling across every consumer touchpoint
  • Translate briefs and marketing plans into big emotive ideas and innovative stories
  • Lead workstreams independently, developing and crafting creative concepts for North America Men's Performance campaigns
  • Keep up to date with emerging trends in fashion, design, film, art, media and technology as relevant to Nike and the North America Men's Performance team
  • Work across multiple projects, requiring careful planning and management of schedule
  • Communicate concepts to various internal and external audiences, tailoring presentations to successfully convey the creative vision

FAQs

What is the primary responsibility of a Narrative Lead at NIKE, Inc.?

The primary responsibility of a Narrative Lead at NIKE, Inc. is to create the voice and strategy that expresses the heart and soul of the Nike brand, working on storytelling aligned with the North America Men's Performance campaigns and guiding the creative direction.

How many years of experience are required for this position?

A minimum of 5-7 years of creative experience in fields such as advertising, editorial, content marketing, or brand marketing is required for this position.

What are the educational requirements for this role?

A Bachelor’s or Master’s degree in Writing, Communications, Journalism, or a related field is required for this role.

Is knowledge of specific sports preferred for this position?

Yes, a passion for athletics, particularly in Basketball, Football (American and Global), and Training, is preferred for this position.

What skills are essential for the Narrative Lead role?

Essential skills for the Narrative Lead role include creativity, strong time management, excellent presentation skills, leadership abilities, and a keen understanding of Gen Z interests and trends.

Will I be managing other team members in this role?

Yes, strong leadership skills and the ability to mentor and guide more junior team members are important aspects of this role.

What kind of work environment can I expect at NIKE, Inc.?

NIKE, Inc. provides a casual work environment, a diverse and inclusive culture, and an atmosphere conducive to professional development.

Where will this role be based?

This role will be based on-site in New York, New York.

What benefits are offered to employees at NIKE, Inc.?

NIKE, Inc. offers a generous total rewards package that includes investments in transportation, financial health, and professional development to help employees achieve their full potential.

How does NIKE, Inc. support diversity in the workplace?

NIKE, Inc. is committed to employing a diverse workforce and provides equal consideration to all qualified applicants without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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Nike

Retail & Consumer Goods
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

Nike is a multinational corporation primarily engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Their ultimate mission is to bring inspiration and innovation to every athlete in the world, where "if you have a body, you are an athlete." Nike's purpose is to create groundbreaking sport innovations, design products that help athletes of all levels reach their full potential, and promote an active and healthy lifestyle globally. Through their products and initiatives, Nike aims to empower athletes and inspire positive change in communities, fostering a culture of inclusivity, sustainability, and excellence in sports and beyond.

Benefits

  • Get Moving

    Whether you’re trying to move to a new city or just across one of NIKE’s campuses, we will help you get where you’re going — no matter the distance.

  • Fitness Fit For All

    Whether you’re just getting started or consider yourself a fitness pro, NIKE provides fitness opportunities and discounts for all levels and goals.

  • Financial Health

    NIKE offers competitive pay and robust retirement plans that meet you wherever you are in life and help you plan for future financial goals.

  • Health & Wellness

    NIKE’s got your back. With various life insurance and health care packages, we’ve got you covered.

  • Giving Back

    We believe in doing good on and off the field, which is why NIKE matches donations and rewards volunteer time to help you support the causes you are passionate about.