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Online Brand Manager - Consumer Products Division

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L'Oréal

2mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
    Product
  • London

AI generated summary

  • You should have 4+ years in digital marketing, strong analytical skills, e-commerce expertise, a data-driven mindset, a collaborative spirit, and a proactive approach to online growth.
  • You will define online growth strategies, execute activation plans, monitor performance, lead cross-functional teams, and optimize content for successful product launches and retailer partnerships.

Requirements

  • Digitally Adept: You are digitally fluent with 4+ years of experience in digital marketing, e-commerce, and broader online core competencies. You are eager to leverage your skills and knowledge in a challenging environment and grow your career alongside high-calibre and ambitious individuals.
  • Strategic & Analytical: You are a highly analytical and strategic thinker, passionate about driving online growth within the beauty industry. You possess a deep understanding of e-commerce dynamics and thrive in its fast-paced environment.
  • Data-Driven: You are a data-driven decision-maker, adept at extracting actionable insights and adapting strategies to maximize impact.
  • Experienced & Results-Oriented: You are experienced in developing and executing winning go-to-market strategies, managing performance, and optimizing content to achieve ambitious growth targets. Your expertise in online product launches, coupled with your understanding of the beauty landscape, makes you ideally suited to lead our online expansion.
  • Communicative & Collaborative: A strong communicator with excellent presentation skills, you excel at collaborating across functions, influencing stakeholders, and aligning teams towards shared goals.
  • Proactive & Innovative: You are comfortable taking ownership, driving results, and navigating the complexities of the digital marketplace. You are a forward-thinking innovator, constantly seeking opportunities to enhance our online presence and stay ahead of the curve.

Responsibilities

  • Go-To-Market-Strategy: Own and define the online category and brand growth strategy by identifying WHERE to play (key retailers), WHAT to prioritize (hero products & assortment), WHEN to activate (key retail moments calendar) and HOW to win (defining activation strategies and tactics).
  • End-to-End Execution: Responsible for orchestrating the flawless execution of all online activation plans, ensuring seamless alignment with the overarching strategy. This includes spearheading impactful new product launches online. Maximizing key retailer moments by collaborating closely with internal teams. Delivering impactful hero product selections and optimized assortment strategies that drive results across the trade. Securing and aligning resources & budgets behind our strategies to ensure we have the fuel to win.
  • Performance Management: Proactively monitor and analyse the latest performance data, benchmarking against the competition to inform ongoing plan adaptation. Deliver actionable insights on key initiatives, including new product launches, key retailer moments, and hero product & assortment performance.
  • Cross-Functional Leadership: This role will champion effective collaboration with Retail Media (+Events), Marketing, and Commercial teams to ensure alignment of paid media and on-site investments with key activation moments, hero product strategies, optimized assortments, and new product launches.
  • Content Optimisation: Develop an understanding of best-in-class PDP content and establish a content roadmap that will lead to improvement in key KPIs. Brief and approve all assets for retailer-specific activations, ensuring alignment with marketing best practices. Monitor the health of our online PDPs as tools become available to inform ongoing optimization.

FAQs

What is the main responsibility of the Online Brand Manager in the Consumer Products Division?

The main responsibility is to own and define the online category and brand growth strategy, orchestrating the execution of online activation plans and collaborating with internal teams to drive online growth.

What qualifications are required for the Online Brand Manager position?

Candidates should have 4+ years of experience in digital marketing, e-commerce, and strong analytical skills. A deep understanding of e-commerce dynamics and a passion for the beauty industry are also important.

Will I be involved in product launches?

Yes, the Online Brand Manager will be responsible for spearheading impactful new product launches online and maximizing key retailer moments.

Is cross-functional collaboration a part of this role?

Yes, this role requires effective collaboration with Retail Media, Marketing, and Commercial teams to ensure alignment on various initiatives.

What type of analytical skills are needed for this position?

Candidates should be data-driven decision-makers who are adept at extracting actionable insights from performance data and adapting strategies to maximize impact.

Can you describe the team culture at L'Oréal?

The team culture at L'Oréal is diverse, equitable, and inclusive, fostering collaboration and valuing different backgrounds, experiences, and perspectives.

What benefits does L'Oréal offer to its employees?

L'Oréal offers a comprehensive benefits package including money-saving offers, private medical and dental insurance, share options, enhanced family leave, and discounts on popular beauty brands.

How does L'Oréal support employee development?

L'Oréal provides access to top-notch leadership programs, monthly expert talks, and resources to help employees master their roles and build skills.

Is a passion for beauty essential for this role?

Yes, a passion for beauty and the beauty industry is critical for success in this role, as it drives the strategic and innovative efforts required for online growth.

Does L'Oréal have a commitment to sustainability?

Yes, L'Oréal is dedicated to democratizing beauty sustainably, with a mission to make beauty accessible to all while prioritizing environmental responsibility.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.