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Out-Of-Home Account Executive (Entry-Level)

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Mediabrands

May 31, 2024

Applications are closed

  • Job
    Full-time
    Entry Level
  • Business, Operations & Strategy
  • London

Requirements

  • Great attention to detail
  • Outstanding communication and relationship-building skills
  • Good level of numeracy
  • Show an interest in learning about industry trends and best practices
  • Professional and positive attitude
  • Supportive team player yet confident to work autonomously
  • A flare for project and time management
  • Pro-active and flexible attitude
  • Excellent problem solving skills
  • Willingness to develop and succeed

Responsibilities

  • Market and competitive analysis and reviews
  • Post-campaign analysis
  • Supporting team with information to include within plans / presentations such as TGI runs, Audience Data and Insights
  • Organising photography of campaigns and supplying to clients – including occasionally going out of the office to take emergency shots of OOH sites
  • Working with the creatives agencies to ensure they have all artwork specifications and ensure everything is delivered on time and scheduled correctly
  • Keep up-to-date with market trends and new developments
  • Learn about the role of OOH in our client’s media mix
  • Develop an understanding for the clients we work on and show a passion for their products
  • Support senior members of the team to balance workload across the team, helping with general administration and organisation

FAQs

What is the main responsibility of an Out-Of-Home Account Executive in this role?

The main responsibility of an Out-Of-Home Account Executive is to support with the planning and implementation of OOH campaigns from initial brief through to post campaign analysis.

What key relationships will the Out-Of-Home Account Executive need to focus on in this role?

The Out-Of-Home Account Executive will need to focus on key relationships with other members of the Rapport planning, Trading and Operations Teams, as well as the agency planners at TMP. Internal relationships with the Group Account Director, Account Director, Account Managers, and Account Executive at Rapport are also important.

What skills are important for an entry-level Out-Of-Home Account Executive to have?

An entry-level Out-Of-Home Account Executive should have excellent attention to detail, knowledge of standard applications like Excel and PowerPoint, and a willingness to learn and develop their understanding of OOH and its role for clients.

What is the team structure like for an Out-Of-Home Account Executive in this role?

The Out-Of-Home Account Executive will be part of a team of seven within the Purple Stream planning team. They will work closely with senior members of the planning team to support with OOH campaign planning and implementation while developing their own knowledge and skills.

Marketing & Advertising
Industry
10,001+
Employees
1930
Founded Year

Mission & Purpose

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Matterkind, Mediabrands Content Studio, Orion Holdings, Rapport, Reprise, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries.