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Performance Analyst

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dentsu

Nov 8, 2024

  • Job
    Full-time
    Junior & Mid Level
  • Data
    Marketing
  • Johannesburg
  • Quick Apply

AI generated summary

  • You need expertise in campaign management, data analysis, reporting, client relations, digital innovation, attention to detail, and budget tracking, with a focus on performance optimization.
  • You will manage client campaigns, track performance, generate reports, ensure budget adherence, provide insights, collaborate with teams, and maintain relationships with vendors.

Requirements

  • Provides day to day implementation, optimisation and upload of client campaigns through direct input
  • Proactively reviews and manages client data to ensure optimal performance on all campaigns
  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
  • Generates campaign reports and is responsible for pacing, QA and trafficking alongside the rest of your team
  • Provide initial insights on campaign trends to the rest of the team
  • Be included in meetings with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
  • Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives
  • Ensures best practice and innovation in all Paid activities
  • Research solutions and make recommendations to all relevant teams regarding digital innovation
  • Ensures best practice, consistency and innovation in all Performance activities
  • Contributes to knowledge-sharing across teams and engages in cross-channel strategic planning
  • Plans accounts and growth opportunities, working closely with the team
  • Day to Day management and financial health of the account needs to be managed within your DP team
  • Managing expectations with your team lead
  • Day to day administration – meeting minutes, agendas and timing plans
  • Deadline driven
  • Attention to detail
  • Attending status /other meetings with media brands
  • Manage overspend and underspend – Track monthly across all clients
  • Budget trackers to be updated on a daily basis

Responsibilities

  • Provides day to day implementation, optimisation and upload of client campaigns through direct input
  • Proactively reviews and manages client data to ensure optimal performance on all campaigns
  • Tracks and reports on campaign results, gathers data analysis and participates in weekly calls
  • Generates campaign reports and is responsible for pacing, QA and trafficking alongside the rest of your team
  • Provide initial insights on campaign trends to the rest of the team
  • Be included in meetings with vendors and third party reps to maintain and develop relationships and build knowledge of new features and betas
  • Contributes towards overall Digital recommendations in line with Dentsu performance and client objectives
  • Ensures best practice and innovation in all Paid activities
  • Research solutions and make recommendations to all relevant teams regarding digital innovation
  • Ensures best practice, consistency and innovation in all Performance activities
  • Contributes to knowledge-sharing across teams and engages in cross-channel strategic planning
  • Plans accounts and growth opportunities, working closely with the team
  • Day to Day management and financial health of the account needs to be managed within your DP team
  • Managing expectations with your team lead
  • Day to day administration – meeting minutes, agendas and timing plans
  • Deadline driven
  • Attention to detail
  • Attending status /other meetings with media brands
  • Manage overspend and underspend – Track monthly across all clients
  • Budget trackers to be updated on a daily basis

FAQs

What is the main purpose of the Performance Analyst role?

The main purpose of the Performance Analyst role is to implement and execute Paid Social and Search campaigns in accordance with the agreed strategy to maintain, develop, and exceed client performance targets.

What are the key responsibilities of a Performance Analyst?

Key responsibilities include implementing and optimizing client campaigns, managing client data for optimal performance, tracking and reporting on campaign results, generating campaign reports, providing insights on campaign trends, and contributing to overall digital recommendations.

Where is this position located?

This position is located in Sandton.

Who is the brand associated with this job?

The brand associated with this job is Amplifi.

What type of employment is offered for this role?

This role offers full-time employment on a permanent contract basis.

What are the requirements for client service in this role?

Client service requirements include day-to-day management and financial health of accounts, managing team expectations, administering meetings, being deadline-driven, and paying attention to detail.

How is budget management handled in this role?

Budget management involves tracking overspend and underspend monthly across all clients and updating budget trackers daily.

Is teamwork important in this role?

Yes, teamwork is crucial, as the Performance Analyst is expected to contribute to knowledge-sharing across teams and engage in cross-channel strategic planning.

Are there opportunities for professional development in this position?

Yes, there are opportunities for professional development through interactions with vendors and third-party representatives to build knowledge of new features and innovations in digital marketing.

What tools or methods are used for performance reporting?

Performance reporting is conducted through campaign results tracking, data analysis, and the generation of detailed campaign reports, as well as participation in weekly calls.

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dentsu

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.