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Principal Content Strategist, Amazon Devices and Services

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Amazon

Jul 15, 2024

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
  • $153K - $252.9K
  • Seattle

Requirements

  • BASIC QUALIFICATIONS
  • 10+ years of professional non-internship marketing experience
  • Experience building, executing and scaling cross-functional marketing programs
  • Exceptional strategic and creative thinking skills, with the ability to translate business objectives into impactful, innovative experiences
  • PREFERRED QUALIFICATIONS
  • Experience with creating GTM initiatives at scale
  • Experience working cross-functionally across marketing, product management, analytics, UX, and research

Responsibilities

  • Implement a content governance framework to maintain consistency, quality, and relevance across all content assets
  • Create and maintain brand voice guidance that intersects the Amazon parent brand guidance with Devices and Services sub-brands to drive a consistent voice across the brand portfolio
  • Taking core positioning from brand strategy, this role will further progress the messaging framework to support a range of engaging storytelling content across multiple channels
  • Develop mechanisms to optimize handoffs between strategy, creative, and other core teams involved in GTM development
  • Collaborate closely with brand strategy, marketing, communications, product, and creative teams to ensure seamless brand voice integration and content consistency
  • Collaborate with brand strategy, marketing, product, and subject matter experts to define content goals, themes, and messaging that resonate with the target audience
  • Analyze content performance data, identify trends and insights, and make data-driven recommendations to continuously improve the content strategy
  • Stay up-to-date on industry best practices, emerging content formats, and relevant technology tools to enhance the content experience
  • Using both internal and external AI tools, develop ways to scale the copywriting capacity in the Devices organization
  • Develop a content strategy and editorial calendar that outlines the types of content to be created, distribution channels, publishing cadence, and measurement criteria
  • Champion a culture of content excellence, providing training and guidance to cross-functional teams on content strategy principles and frameworks

FAQs

What are the key job responsibilities for the Principal Content Strategist role at Amazon Devices and Services?

The key job responsibilities include implementing a content governance framework, creating and maintaining brand voice guidance, developing messaging frameworks, optimizing handoffs between teams, analyzing content performance data, staying up-to-date on industry best practices, scaling copywriting capacity, developing a content strategy and editorial calendar, and championing a culture of content excellence.

What qualifications and experience are required for the Principal Content Strategist role?

The role requires 10+ years of professional non-internship marketing experience, experience building, executing, and scaling cross-functional marketing programs, exceptional strategic and creative thinking skills, and the ability to translate business objectives into impactful experiences. Experience with creating GTM initiatives at scale and working cross-functionally across marketing, product management, analytics, UX, and research is also necessary.

How does Amazon ensure diversity and inclusion in the workplace for the Principal Content Strategist role?

Amazon is committed to a diverse and inclusive workplace and is an equal opportunity employer that does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

What is the compensation range for the Principal Content Strategist role at Amazon Devices and Services?

The base pay for this position ranges from $153,000/year in the lowest geographic market up to $252,900/year in the highest geographic market. Pay is based on factors including market location, job-related knowledge, skills, and experience. In addition to base pay, total compensation may include equity, sign-on payments, and other benefits such as medical and financial benefits.

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.