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Product Manager, Creative (Ads Platform)

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Netflix

Today

  • Job
    Full-time
    Senior Level
  • IT & Cybersecurity
    Product
  • Seattle

AI generated summary

  • You have 7+ years in Product Management, Ad Tech expertise, hands-on ML experience, strong collaboration and prioritization skills, and a data-driven mindset to drive automation and influence teams.
  • You will prioritize product areas, develop workflows for creative moderation, leverage machine learning for analysis, deliver roadmaps, track success metrics, and foster cross-team collaboration.

Requirements

  • 7+ years of Product Management experience, with a proven track record of launching and scaling complex platforms or infrastructure products.
  • Demonstrated experience in Ad Tech, particularly in creative workflows, ad formats, and content distribution networks.
  • Hands-on experience working with machine learning teams and technologies, with a particular focus on content understanding (e.g., image, video, or text analysis for moderation, classification, or labeling).
  • Proven success in driving automation initiatives, ideally in creative production, moderation, or similar high-volume, detail-oriented environments.
  • Strong collaboration skills, with the ability to work effectively with other Product Managers and cross-functional partners to divide and conquer a dynamic workload.
  • Exceptional prioritization abilities, with experience translating high-level strategy into detailed roadmaps and measurable outcomes.
  • Comfortable navigating ambiguity, thriving in fast-paced environments where priorities can shift rapidly.
  • Excellent communication skills; engage confidently with stakeholders at all levels, from technical teams to executives.
  • Data-driven mindset, leveraging both qualitative and quantitative insights to inform decisions and measure impact.
  • Experience inspiring and aligning teams across disciplines to achieve ambitious goals.

Responsibilities

  • Assess, prioritize, and take ownership of high-impact product areas within the Advertising Creatives space, collaborating with other Product Managers and cross-functional teams.
  • Drive the development of scalable, composable infrastructure and configurable workflows for creative moderation, labeling, transcoding, and publishing.
  • Lead initiatives that leverage machine learning (particularly in content understanding) to enhance creative analysis, moderation, and automation.
  • Identify and deliver automation opportunities to improve efficiency, accuracy, and scalability across creative workflows.
  • Translate business needs into actionable product roadmaps, iteratively delivering features that address real-world challenges.
  • Establish and nurture partnerships with internal teams (engineering, design, operations, and sales), creating feedback loops to ensure our products solve their most pressing problems.
  • Define, track, and communicate clear success metrics for your product areas, using data and feedback to inform continuous improvement.
  • Evangelize the product vision and strategy across the organization, fostering a culture of open communication, collaboration, and healthy debate.
  • Embrace ambiguity and proactively identify opportunities to bring structure and clarity to evolving priorities.

FAQs

What is the primary responsibility of the Product Manager, Creative (Ads Platform) at Netflix?

The primary responsibility is to drive the development of the Advertising Creatives platform, including building extensible infrastructure, enabling new ad formats, and streamlining creative workflows to enhance the advertising experience.

How many years of experience are required for this position?

The position requires 7+ years of Product Management experience.

Is experience in Ad Tech necessary for the candidate?

Yes, demonstrated experience in Ad Tech, particularly in creative workflows, ad formats, and content distribution networks, is required.

Will the Product Manager work with machine learning technologies?

Yes, hands-on experience working with machine learning teams and technologies, particularly focusing on content understanding, is preferred.

What skills are necessary for collaboration in this role?

Strong collaboration skills are necessary, along with the ability to work effectively with other Product Managers and cross-functional partners.

What kind of work environment is expected for this role?

The role will require navigation through ambiguity, thriving in fast-paced environments where priorities can shift rapidly.

What is the compensation range for this position?

The compensation range for this role is $240,000 - $725,000, based on market indicators and individual qualifications.

What types of benefits does Netflix offer for this position?

Netflix provides comprehensive benefits, including health plans, mental health support, 401(k) retirement plan with employer match, stock options, disability programs, and flexible paid time off.

Are there any specific diversity and inclusion policies at Netflix?

Yes, Netflix values inclusion and strives to host a meaningful interview experience for all candidates, celebrating diversity and recognizing that it builds stronger teams.

What is the approach to performance measurement in this role?

The Product Manager will need to define, track, and communicate clear success metrics for their product areas, using data and feedback to inform continuous improvement.

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Entertainment & Media
Industry
10,001+
Employees
1997
Founded Year

Mission & Purpose

Netflix is a leading global streaming service that offers a vast library of movies, TV shows, and original content to subscribers. Their primary goal is to provide entertainment and storytelling that captivates and resonates with audiences worldwide, transcending borders and demographics. Netflix's fundamental objective is to be the premier destination for viewers seeking diverse and high-quality content, fostering a culture of binge-worthy narratives and pushing the boundaries of digital entertainment.