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Product Marketing Director, Sage Active

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Sage

Jan 22

Applications are closed

  • Job
    Full-time
    Expert Level
  • Marketing
  • Madrid

Requirements

  • Required experience:
  • Extensive proven track record in Product Marketing, preferably in the FinTech or software industry.
  • Strong knowledge of accounting or financial software and cloud-based solutions.
  • Ability to communicate fluently in English and one other European language (French is a plus)
  • Exceptional leadership skills, with experience partnering with senior stakeholders (VP+ level)
  • Expertise in launching innovative products in competitive markets.
  • Strong analytical and strategic thinking skills, with the ability to turn insights into actionable plans.
  • Excellent communication and presentation skills, comfortable engaging with senior stakeholders and large audiences.
  • Bachelor’s/Master’s degree in a relevant field or equivalent experience (in Product Marketing).
  • You may have:
  • Experience in working in multinational companies and/or multi-cultural and matrix organizations on the IT/Sw industry.
  • Passion for technology including Cloud, Social, Mobile, and Analytics in B2B and B2C, and Digital and social engagement.

Responsibilities

  • Define the 3-5 year strategic direction for the Sage Active in collaboration with Product Management.
  • Build actionable growth plans that align with market opportunities and customer needs to drive revenue and market share growth.
  • Conduct in-depth market research and customer analysis through interviews, focus groups, and quantitative studies.
  • Stay ahead of trends and competitors to identify new opportunities and inform product roadmap decisions.
  • Develop clear and compelling value propositions tailored to customer segments.
  • Craft messaging frameworks and differentiated positioning that resonate across markets.
  • Lead the launch strategies of new products and features, partnering with Commercial teams to ensure product/market fit and successful implementation.
  • Evolve pricing strategies and product packaging to address customer needs and competitive dynamics across multiple regions.
  • Represent Sage as a subject matter expert at industry events, analyst meetings, and public forums.
  • Develop and share insights on market trends to establish Sage as a leader in the business software space.

FAQs

What is the job title for this position?

The job title is Product Marketing Director, Sage Active.

Where is this position based?

This position is hybrid, with three days per week from our offices in Paris, Bordeaux, Barcelona, Madrid, Frankfurt, or Leipzig.

What will be my main responsibilities?

Your main responsibilities will include defining the 3-5 year strategic direction for Sage Active, building growth plans, conducting market research, developing value propositions, leading product launch strategies, and evolving pricing strategies.

What level of experience is required for this role?

Extensive proven track record in Product Marketing, preferably in the FinTech or software industry, along with strong knowledge of accounting or financial software and cloud-based solutions is required.

Do I need to speak multiple languages for this job?

Yes, fluency in English and one other European language is required, with French being a plus.

What kind of organizational culture can I expect at Sage?

You can expect a high-performance culture where product marketing is at the heart of the organization, with a focus on driving growth and innovation.

What educational background is preferred for this position?

A Bachelor's or Master's degree in a relevant field or equivalent experience in Product Marketing is preferred.

Are there opportunities to interact with senior stakeholders?

Yes, exceptional communication skills and the ability to engage with senior stakeholders are essential components of this role.

Is there a focus on technology within this role?

Yes, a passion for technology, including Cloud, Social, Mobile, and Analytics in B2B and B2C, is valued for this role.

Will I be part of a multinational team?

Yes, you will join a distributed team spread across multiple continents, driven, insightful, and passionate about delivering excellence.

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Sage

At Sage, we knock down barriers with information, insights, and tools to help your business flow.

Technology
Industry
10,001+
Employees

Mission & Purpose

Sage is a software company that provides business management solutions to help businesses of all sizes manage their finances, operations, and people. They offer a range of software products and services, including accounting, payroll, human resources, and enterprise resource planning (ERP) solutions. Their ultimate mission is to empower businesses and entrepreneurs by providing them with the tools and insights they need to make informed decisions and drive growth and success. Sage's purpose is to simplify and streamline business processes, reduce complexity, and enable their customers to focus on what they do best – running their businesses efficiently and effectively.

Culture & Values

  • Human

    Empathy, care and connections with customers and colleagues

  • Bold

    We are curious, courageous, ambitious and creative

  • Trust

    We deliver on our promises to customers, colleagues, society and shareholders

  • Simplify

    We strip away complexity