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Product Marketing Manager, Duolingo Math

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Duolingo

1mo ago

  • Job
    Full-time
    Mid Level
  • Marketing
  • London

AI generated summary

  • You should have a relevant degree, 3+ years in product marketing, mobile app experience, strong communication skills, a data-driven mindset, and ability to manage projects cross-functionally.
  • You will develop marketing strategies, collaborate with teams for launches, conduct research, create go-to-market plans, oversee campaigns, analyze performance, and advocate for Duolingo Math.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 3+ years of product marketing experience, ideally in consumer technology, with a track record of launching and scaling successful products.
  • Strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products.
  • Experience marketing educational products for children; background in mobile apps, games, or classroom learning tools is a plus.
  • Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences.
  • Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance.
  • Experience collaborating cross-functionally and managing multiple projects in a fast-paced environment.

Responsibilities

  • Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math.
  • Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans.
  • Conduct consumer research and competitive analysis to inform value proposition development and feature positioning.
  • Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies.
  • Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing.
  • Track and analyze campaign performance, providing actionable insights and recommendations for optimization.
  • Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams.

FAQs

What is the main mission of Duolingo?

The main mission of Duolingo is to develop the best education in the world and make it universally available.

What role is currently being advertised?

We are currently looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math.

What are some key responsibilities of the Product Marketing Manager?

Key responsibilities include developing comprehensive marketing strategies, collaborating with cross-functional teams, conducting consumer research, developing go-to-market plans, and tracking campaign performance.

What qualifications are required for the Product Marketing Manager position?

A Bachelor’s degree in Marketing, Business, or a related field, along with 3+ years of product marketing experience, ideally in consumer technology.

Is prior experience in educational products important for this role?

Yes, experience marketing educational products for children is preferred, and a background in mobile apps, games, or classroom learning tools is a plus.

What type of mindset is encouraged for applicants?

A data-driven mindset is encouraged, with experience using insights and analytics to inform strategy and optimize performance.

What opportunities for collaboration will the Product Marketing Manager have?

The Product Marketing Manager will collaborate closely with cross-functional teams, including product management, design, engineering, and marketing.

How does Duolingo approach employee well-being?

Duolingo prioritizes employee well-being and offers various benefits to support the holistic health of their employees.

Is Duolingo an equal opportunity employer?

Yes, Duolingo is proud to be an Equal Employment Opportunity employer that does not discriminate based on race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, and other legally protected characteristics.

How should applicants address their accommodation needs during the interview process?

Applicants should contact accommodations@duolingo.com if they need assistance or accommodation for the interview process.

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Duolingo

Duolingo is the world's most popular way to learn a language.

Technology
Industry
501-1000
Employees
2011
Founded Year

Mission & Purpose

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss.