Logo of Huzzle

Home

Matches

Explore

Manage

Product Marketing Manager I, Rider Growth

image

Uber

15d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • San Francisco

AI generated summary

  • You have 5+ years in product/growth marketing, strong data skills, storytelling ability, self-starter attitude, experimentation knowledge, great communication, and design proficiency with AI integration.
  • You will own new rider content strategy, drive experimentation, leverage insights for messaging, advocate for new riders, scale campaigns globally, and contribute to content creation.

Requirements

  • 5+ years of experience in product marketing or growth marketing
  • 3+ years of experience in consumer product marketing
  • Growth experience: Past experience designing and executing creative campaigns and marketing tactics aimed at new customer acquisition, conversion, or early engagement.
  • Penchant for data: You just go get the data you need and can whip it into an insightful story. You know how to leverage data to make decisions and drive growth.
  • Storytelling: You can craft a compelling narrative across different touch points, and you know how to match the message to the medium.
  • Self-starter: You're biased toward action, a great collaborator across functions, internally and externally, and a master disambiguator/simplifier. You never stop pushing towards clarity and making things happen.
  • Grittiness: You never hesitate to roll up your sleeves and tackle something hands-on, and you persevere when others fall away.
  • Experimentation: You've run experiments, know about designing an experiment properly, and know how to interpret results.
  • Communication: Excellent written and verbal communication skills. Comfortable presenting and sharing work with leadership.
  • Insight-minded: You have the willingness and know-how to deeply understand the market, customers, and competition.
  • Product thinking: You know how to translate insights into ideas to try in the product experience and in marketing to increase conversion.
  • Copywriting: You're able to develop your own consumer-friendly copy when you need to move quickly.
  • Design: You're able to use design tools like Figma or Canva to create imagery and graphics for testing.
  • AI: You approach using AI in your workflow with a growth mindset, using it to both find ways to work more efficiently and accelerate content creation for experiments.

Responsibilities

  • New rider content strategy: You'll own the roadmap for the types of marketing content and tactics we run in the app and beyond to get new signups to convert to taking their first ride.
  • Driving experimentation: Collaborate cross-functionally to test hypotheses to convert new riders in places like onboarding, the homescreen, and more.
  • Leveraging insights: Craft positioning, messaging, and education tailored for different audiences based on insights, motivations, and barriers to adoption.
  • Championing new rider needs: Partner with Research and Product teams to synthesize insights on non-users and under-engaged users to inform campaign strategies.
  • Scaling content globally: You'll take learnings from experiments and then scale campaigns to markets around the world. You'll also work to tailor content to key markets to ensure it best resonates with new riders.
  • Content creation: Though you'll have agency creative partners, you also won't be afraid to roll up your sleeves and contribute to content creation yourself via copy ideas and design ideas (e.g., making assets in Figma or Canva).

FAQs

What is the primary focus of the Product Marketing Manager I role?

The primary focus of the Product Marketing Manager I role is to drive new rider growth by crafting effective marketing messages and experiences that encourage new users to take their first rides.

What kind of marketing strategies will I be responsible for?

You will be responsible for developing a new rider content strategy, driving experimentation, leveraging insights for tailored messaging, and scaling content globally.

What qualifications are required for this role?

The role requires 5+ years of experience in product marketing or growth marketing and 3+ years of experience in consumer product marketing.

Is experience with data analysis important for this position?

Yes, a strong penchant for data and the ability to leverage it for decision-making and driving growth is crucial for this role.

What tools should I be familiar with for content creation and design?

You should be familiar with design tools like Figma or Canva for creating imagery and graphics as part of content creation.

Will I need to collaborate with other teams?

Yes, you will need to collaborate closely with teams across Product, Marketing, Research, Design, and Engineering to achieve your goals.

Is storytelling a necessary skill for this role?

Yes, you should be able to craft compelling narratives across different touchpoints and match the message to the medium effectively.

What is the salary range for this position?

The base salary range for this role is USD$135,000 per year - USD$150,000 per year.

Does this position offer opportunities for bonuses or equity awards?

Yes, you will be eligible to participate in Uber's bonus program and may be offered an equity award.

What kind of mindset is expected when using AI in this role?

You should approach using AI with a growth mindset, finding ways to work more efficiently and accelerating content creation for experiments.

image

Uber

We reimagine the way the world moves for the better.

Technology
Industry
10,001+
Employees
2009
Founded Year

Mission & Purpose

We are Uber. The go-getters. The kind of people who are relentless about our mission to help people go anywhere and get anything and earn their way. Movement is what we power. It’s our lifeblood. It runs through our veins. It’s what gets us out of bed each morning. It pushes us to constantly reimagine how we can move better. For you. For all the places you want to go. For all the things you want to get. For all the ways you want to earn. Across the entire world. In real time. At the incredible speed of now. The idea for Uber was born on a snowy night in Paris in 2008, and ever since then our DNA of reimagination and reinvention carries on. We’ve grown into a global platform powering flexible earnings and the movement of people and things in ever expanding ways. We’ve gone from connecting rides on 4 wheels to 2 wheels to 18-wheel freight deliveries. From takeout meals to daily essentials to prescription drugs to just about anything you need at any time and earning your way. From drivers with background checks to real-time verification, safety is a top priority every single day. At Uber, the pursuit of reimagination is never finished, never stops, and is always just beginning.

Culture & Values

  • Go get it

    Bring the mindset of a champion. Our ambition is what drives us to achieve our mission. How we define a champion mindset isn’t based on how we perform on our best days, it’s how we respond on the worst days. We hustle, embrace the grind, overcome adversity, and play to win for the people we serve. Because it matters.

  • Trip obsessed

    Make magic in the marketplace. The trip is where the marketplace comes to life. The earner, rider, eater, carrier and merchant are the people who connect in our marketplace - and we see every side. This requires judgment to make difficult trade-offs, blending algorithms with human ingenuity, and the ability to create simplicity from complexity. When we get the balance right for everyone, Uber magic happens.

  • Build with heart

    We care. We work at Uber because our products profoundly affect lives and we care deeply about our impact. Putting ourselves in the shoes of the people who connect in our marketplace helps us build better products that positively impact our communities and partners. Our care drives us to perfect our craft.

  • Stand for safety

    Safety never stops. We embed safety into everything we do. Our relentless pursuit to make Uber safer for everyone using our platform will continue to make us an industry leader for safety. We know the work of safety never stops, yet we can and will challenge ourselves to always be better for the communities we serve.

  • See the forest and the trees

    Know the details that matter. Building for the intersection of the physical and digital worlds at global scale requires seeing the big picture and the details. Knowing the important details can change the approach, and small improvements can compound into enormous impact over time.

  • One Uber

    Bet on something bigger. It’s powerful to be a part of something bigger than any one of us, or any one team. That’s why we work together to do what’s best for Uber, not the individual or team. We actively support our teammates, and they support us - especially when we hit the inevitable bumps in the road. We say what we mean, disagree and commit, and celebrate our progress, together.

  • Great minds don't think alike

    Diversity makes us stronger. We seek out diversity. Diversity of ideas. Identity. Ethnicity. Experience. Education. The more diverse we become, the more we can adapt and ultimately achieve our mission. When we reflect the incredible diversity of the people who connect on our platform, we make better decisions that benefit the world.

Benefits

  • Comprehensive Healthcare

  • Flexible Work

  • Uniquely Uber

  • Health & Wellness