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Product Marketing Manager, Platform

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Spotify

9d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London
    Remote
  • Quick Apply

AI generated summary

  • You have 5+ years in product marketing, expertise in go-to-market strategy, experience with user flows and analytics, strong collaboration skills, and a passion for digital advertising.
  • You will act as the advertiser's voice, drive go-to-market strategies, analyze product adoption, enhance user experience, and collaborate with cross-functional teams for Ads Manager success.

Requirements

  • You have 5+ years of strategic product marketing experience with strong expertise in go-to-market strategy, ideally within self-serve platforms, SaaS, or advertising technology
  • You have experience working on user flows, onboarding, billing systems, or account management tools and understand how UX impacts revenue and retention
  • You have a BA or BS degree; MBA or quantitative graduate degree a plus but not required
  • You have experience using data and insights to inform product positioning, funnel optimization, GTM strategy as well as evaluating launch performance
  • You are process oriented and have the ability to manage timelines and deliverables across key stakeholders
  • You are empathetic to customer needs and can collate feedback to make strategic business recommendations
  • You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
  • You have a deep understanding of the digital advertising industry, particularly with a passion for audio and video
  • You can explain the value of highly technical concepts in human, relatable and compelling language

Responsibilities

  • Act as the voice of the advertiser for Spotify Ads Manager, collecting and distilling feedback on booking and editing flows, account management tools, billing systems, and support resources
  • Develop and execute go-to-market strategies for enhancements across campaign creation, account management, billing & payments, and new market launches
  • Define positioning and value propositions for new Ads Manager capabilities
  • Lead cross-functional launches that drive adoption and revenue impact
  • Produce product adoption and funnel performance analyses to identify friction points in booking, editing, payments, and account setup; and recommend growth initiatives
  • Serve as the subject matter expert on the end-to-end self-serve advertiser journey, internally and externally
  • Partner with cross-functional stakeholders to evolve our Help Centre, ensuring advertisers clearly understand how to use Ads Manager
  • Commercialize the Ads Manager roadmap, acting as a key stakeholder for Sales, Operations, Finance, Partnerships and Legal teams

FAQs

Is this position remote, and what are the location requirements?

Yes, this position can be remote as long as you are based within the UK region, since the team operates in the UK time zone for collaboration.

What are the primary responsibilities of the Product Marketing Manager?

The primary responsibilities include acting as the voice of the advertiser for Spotify Ads Manager, developing and executing go-to-market strategies, defining positioning and value propositions, leading cross-functional launches, analyzing product adoption, and collaborating with various stakeholders.

What qualifications are needed to apply for this role?

Applicants should have 5+ years of strategic product marketing experience, particularly in go-to-market strategy for self-serve platforms, SaaS, or advertising technology, along with experience in user flows, billing systems, and account management tools. A BA or BS degree is required, while an MBA or quantitative graduate degree is a plus.

What skills are most important for a successful Product Marketing Manager in this role?

Important skills include the ability to use data and insights for strategic decision-making, empathy toward customer needs, process-oriented management of timelines and deliverables, and a deep understanding of the digital advertising industry, especially in audio and video.

Will I be required to work with cross-functional teams?

Yes, this role requires significant collaboration with cross-functional stakeholders including product management, engineering, design, business development, and marketing teams.

What is the company’s stance on diversity and inclusion?

Spotify is committed to diversity and inclusion, welcoming individuals for who they are and emphasizing that varied perspectives and experiences enhance the workplace and contribute to innovation.

Are there opportunities for professional development in this role?

While the job description does not explicitly mention professional development, being part of a cross-functional team and working closely with various departments can provide ample opportunities for growth and learning within the company.

How does Spotify support the interview process for candidates needing accommodations?

Spotify offers support for candidates needing reasonable accommodations during the interview process and encourages applicants to communicate their needs to ensure accessibility.

What is the mission of Spotify?

Spotify's mission is to unlock the potential of human creativity by providing artists the opportunity to live off their art while giving billions of fans the chance to enjoy and connect with creative content.

Passionate music fans. Innovative tech pros. Perfect harmony. Join our band.

Entertainment & Media
Industry
5001-10,000
Employees
2006
Founded Year

Mission & Purpose

Spotify is a transformative music streaming platform that has revolutionised the way people listen to music. Their mission is to unlock the potential of human creativity by providing a platform for over a million artists to earn a living from their art while offering billions of fans the opportunity to enjoy and be inspired by it. With a vast library of over 50 million tracks, users can discover, manage, and share music for free, or upgrade to Spotify Premium for an enhanced experience, including offline mode, improved sound quality, and an ad-free listening experience. As the most popular global audio streaming service, Spotify's innovative model has become the largest revenue driver for the music industry, supporting artists and reshaping the music ecosystem.

Culture & Values

  • Innovative

    We move fast and take big risks

  • Sincere

    We have no time for internal politics

  • Passionate

    We revel in what we do

  • Collaborative

    We recognise that we're all in this together

  • Playful

    We don't take ourselves too seriously

Benefits

  • Extensive learning opportunities

    Through our dedicated team, GreenHouse.

  • Flexible share incentives

    Letting you choose how you share in our success.

  • Global parental leave

    Six months off - fully paid - for all new parents.

  • All The Feels

    Our employee assistance program and self-care hub.

  • Flexible public holidays

    Swap days off according to your values and beliefs.