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Product Marketing Manager, Programmatic

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Spotify

13d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London
    Remote
  • Quick Apply

AI generated summary

  • You must have 5+ years in digital advertising, a BA/BS (master’s preferred), strong cross-functional leadership, customer research experience, and a talent for explaining technical concepts simply.
  • You will drive product development, gather customer feedback, craft positioning strategies, lead cross-functional launches, and support global adoption and growth of programmatic advertising solutions.

Requirements

  • You have a minimum of 5+ years of experience within the digital advertising industry, with a keen understanding of programmatic advertising. Product marketing experience preferred.
  • You have a BA/BS degree or equivalent; master’s degree a plus.
  • You have a strong experience leading cross-functional teams and a track record of influencing senior stakeholders in product/engineering, partnerships, operations and sales.
  • You have experience with customer research and are proficient using data/insights to inform product/GTM strategy
  • You have strong opinions about what we should build and why, balancing quantitative and qualitative points to influence strategic decisions.
  • You have experience working globally and are empathetic to customer needs
  • You have experience launching cross-functional go-to-market launches
  • You have a track record of collaborating with a variety of cross-functional stakeholders in a fast-paced environment
  • You can explain the value of highly technical concepts in human, relatable, and compelling language.
  • You have experience presenting to large industry groups and meeting with senior external stakeholders.

Responsibilities

  • Drive product and feature development of Spotify’s programmatic advertising solutions, tapping into your market knowledge to help R&D teams identify and prioritize the most impactful work.
  • Deeply understand customer segments and collect high-quality product feedback to influence product roadmaps and to guide global marketing tactics.
  • Develop product positioning strategies that clearly articulate the value proposition of Spotify and differentiate us in market.
  • Lead product launches with a multitude of cross-functional teams including sales, operations, PR, marketing, and more.
  • Support global product adoption and growth through market expansion, sales enablement, and thought leadership.

FAQs

What is the primary focus of the Product Marketing Manager, Programmatic role?

The primary focus is on programmatic advertising and DSP partnerships, shaping how Spotify brings its advertising measurement and inventory to market through programmatic channels.

What qualifications are required for this position?

A minimum of 5+ years of experience in the digital advertising industry, with a keen understanding of programmatic advertising, along with a BA/BS degree or equivalent is required; a master’s degree is a plus.

Will the Product Marketing Manager be required to lead cross-functional teams?

Yes, the role involves leading cross-functional teams and influencing senior stakeholders across product/engineering, partnerships, operations, and sales.

What kind of collaboration can be expected in this role?

The role requires collaboration with DSP partners, ad tech providers, and internal R&D teams to ensure effective integration and adoption of Spotify's ad solutions.

What is the salary range for this position?

The United States base salary range for this position is $102,981 to $147,116 plus equity.

Are there any benefits included with this position?

Yes, benefits include health insurance, six months of paid parental leave, a 401(k) retirement plan, a monthly meal allowance, 23 paid days off, 13 paid flexible holidays, and paid sick leave.

How does Spotify approach inclusivity in the workplace?

Spotify is an equal opportunity employer and encourages diversity, welcoming individuals for who they are and valuing different perspectives and backgrounds.

In which regions can the candidate work for this role?

The candidate can work within the North America or UK region, as long as there is a work location available.

What are the working hours in this role?

The team operates within GMT and EST time zones for collaboration.

Is experience with customer research emphasized for this role?

Yes, experience with customer research and using data/insights to inform product and go-to-market strategy is emphasized.

Passionate music fans. Innovative tech pros. Perfect harmony. Join our band.

Entertainment & Media
Industry
5001-10,000
Employees
2006
Founded Year

Mission & Purpose

Spotify is a transformative music streaming platform that has revolutionised the way people listen to music. Their mission is to unlock the potential of human creativity by providing a platform for over a million artists to earn a living from their art while offering billions of fans the opportunity to enjoy and be inspired by it. With a vast library of over 50 million tracks, users can discover, manage, and share music for free, or upgrade to Spotify Premium for an enhanced experience, including offline mode, improved sound quality, and an ad-free listening experience. As the most popular global audio streaming service, Spotify's innovative model has become the largest revenue driver for the music industry, supporting artists and reshaping the music ecosystem.

Culture & Values

  • Innovative

    We move fast and take big risks

  • Sincere

    We have no time for internal politics

  • Passionate

    We revel in what we do

  • Collaborative

    We recognise that we're all in this together

  • Playful

    We don't take ourselves too seriously

Benefits

  • Extensive learning opportunities

    Through our dedicated team, GreenHouse.

  • Flexible share incentives

    Letting you choose how you share in our success.

  • Global parental leave

    Six months off - fully paid - for all new parents.

  • All The Feels

    Our employee assistance program and self-care hub.

  • Flexible public holidays

    Swap days off according to your values and beliefs.