Logo of Huzzle

Product Marketing Manager - Spotify for Artists, Campaign Kit

image

Spotify

1mo ago

  • Job
    Full-time
    Senior Level
  • Product
  • New York
  • Quick Apply

AI generated summary

  • You have 5+ years in product marketing, cross-team collaboration, product influence, successful launches, strong communication, strategic marketing skills, organization, and project management. Music industry experience preferred.
  • You will manage product strategies, collaborate on development, work with sales for market launches, create engagement campaigns, and analyze artist needs and competition.

Requirements

  • You have 5+ years experience in product marketing for a media or tech company.
  • You have worked with cross-functional teams such as product management, design, research, and sales functions.
  • You have experience influencing product development and product strategy.
  • You’ve launched and driven adoption for new products and services, owning and achieving key KPIs.
  • You’re a great communicator with experience conveying ideas to end users and engineering teams alike.
  • You’re comfortable developing marketing strategies and campaigns using both quantitative and qualitative insights.
  • You have strong personal organization and project management abilities.
  • Preferred: Experience in the music industry, experience with advertising tools

Responsibilities

  • Own the go-to-market strategy and ongoing release cadence for flagship products for artists and their teams from ideation to launch and adoption.
  • Collaborate with our Product teams on developing new products, including product value proposition, communication strategy, naming, and pricing.
  • Work closely with our Sales and partner-facing teams to bring products to market thoughtfully.
  • Develop marketing programs & campaigns to drive product engagement in partnership with the wider Spotify for Artists Marketing team.
  • Lead thinking and analysis to help us better understand artists’ needs and the competitive landscape in close partnership.

FAQs

What is the primary focus of the Product Marketing Manager role?

The primary focus is to craft products for artists, labels, managers, and music marketers and to bring these products to market to improve their impact on the Spotify platform.

What specific tasks will the Product Marketing Manager be responsible for?

The tasks include owning the go-to-market strategy, collaborating with product teams, developing marketing programs and campaigns, and leading analysis to understand artists’ needs and the competitive landscape.

What qualifications are required for this position?

Candidates should have 5+ years of experience in product marketing, experience with cross-functional teams, a track record of launching and driving adoption for products, strong communication skills, and project management abilities. Experience in the music industry and with advertising tools is preferred.

Where is the position based?

This position is based in New York, New York, with a flexible hybrid work model that allows for some remote work.

What is the salary range for this position?

The base salary range for this position is $102,981 to $147,116, along with equity options.

What benefits are offered for this role?

Benefits include health insurance, six months of paid parental leave, a 401(k) retirement plan, 23 paid days off, and 13 paid flexible holidays.

Is experience in the music industry necessary for this position?

While experience in the music industry is preferred, it is not explicitly required for the position.

What is Spotify's stance on diversity and inclusivity in the workplace?

Spotify is committed to being an equal opportunity employer, welcoming individuals from diverse backgrounds and perspectives.

How does Spotify support applicants who need accommodations during the interview process?

Spotify provides support and ways to request reasonable accommodations during the interview process to assist candidates in any way needed.

What tools are included in the campaign kit for artists?

The suite of products includes tools like Marquee, Showcase, and Discovery Mode to help music marketers engage listeners and fans.

Passionate music fans. Innovative tech pros. Perfect harmony. Join our band.

Entertainment & Media
Industry
5001-10,000
Employees
2006
Founded Year

Mission & Purpose

Spotify is a transformative music streaming platform that has revolutionised the way people listen to music. Their mission is to unlock the potential of human creativity by providing a platform for over a million artists to earn a living from their art while offering billions of fans the opportunity to enjoy and be inspired by it. With a vast library of over 50 million tracks, users can discover, manage, and share music for free, or upgrade to Spotify Premium for an enhanced experience, including offline mode, improved sound quality, and an ad-free listening experience. As the most popular global audio streaming service, Spotify's innovative model has become the largest revenue driver for the music industry, supporting artists and reshaping the music ecosystem.

Culture & Values

  • Innovative

    We move fast and take big risks

  • Sincere

    We have no time for internal politics

  • Passionate

    We revel in what we do

  • Collaborative

    We recognise that we're all in this together

  • Playful

    We don't take ourselves too seriously

Benefits

  • Extensive learning opportunities

    Through our dedicated team, GreenHouse.

  • Flexible share incentives

    Letting you choose how you share in our success.

  • Global parental leave

    Six months off - fully paid - for all new parents.

  • All The Feels

    Our employee assistance program and self-care hub.

  • Flexible public holidays

    Swap days off according to your values and beliefs.