Project Manager, Ecommerce Franchise MEAI - 6-month FTC

Tapestry

Dec 19

Applications are closed

Job
Full-time
Mid & Senior Level
Marketing
London

Requirements

4-5+ years’ experience in Ecommerce with trading or merchandising expertise
Experience with website launches and strong knowledge of Ecommerce platform builds including wireframes, coding, customer journey and payment add ons
Experience working with the Middle East, Africa and India regions is desirable
Background in online retail, preferably in a multi-channel, globally branded environment with experience in a matrix or global organization set up
Experience using Demandware, Salesforce & Shopify
Highly proficient in Word, PowerPoint and Excel
Strong analytical and data driven approach
Able to work autonomously and as a team in a fast-paced environment
Excellent organisation, communication & presentation skills
Ability to multi-task under tight deadlines and a strong sense of urgency
Strong problem-solving skills; proactive and takes initiative
Ability to act quickly to last minute requests and changes
Proactive, positive and can-do attitude

Responsibilities

Support the Director, Wholesale – MEAI with developing and implementing the Ecommerce strategy for UAE, Kuwait, Saudi, South Africa and India
Work closely with long-term franchise/distributor partners to successfully roadmap, initiate and launch their Coach & Kate Spade Ecommerce platforms
Build KPI’s and clear pillars for long-term growth for the Ecommerce channel
Focus on conversion and AUR driving initiatives to support overall Ecommerce growth for retail and outlet online across markets
Manage daily, weekly, monthly & quarterly sales analysis for retail and outlet (category/product/cart) to inform continual merchandising optimisations, providing commentary of actions taken and wider recommendations as part of weekly trading and business review trade reports
Partner closely with Buying teams to understand Ecommerce buys and key investments across each season, providing additional analysis of product performance to meet growing customer needs
Manage and support Online Merchandisers to ensure successful day-to-day trading of owned categories through site merchandising and optimization of customer journey for both monobrand and multibrand websites
Own and manage the product data and product content process, ensuring all products, new season launches, sale periods and promotions go live on time across all markets
Own and manage the translations process for all site content, ensuring launch dates are met on time
Manage and continually optimise product findability, navigation, category and product pages
Partner with Franchise/Distributor teams to drive omni-channel strategies. Support store traffic with personalised geo-targeting campaigns
Own strategic conversion driving initiatives to deliver a robust A/B and multivariate testing roadmap, analysing effectiveness across target segments to drive commercial results
Lead digital projects supporting the annual sales plans across markets, leading with a customer led approach
Understand onsite customer behaviour to optimize user experience using Google Analytics, Quantum Metrics, Certona and other third-party vendors to support decision making
Partner with the Marketing, PR and CRM teams to support and execute online campaigns
Build and leverage key relationships with Europe and Global Ecommerce teams and Buying, Creative, Creative Production, IT and Marketing
Monitor competitor sites and keep up to date on Ecommerce industry trends and best practices

FAQs

Do we support remote work?

Yes, we support remote work in a hybrid format, with 3 days in the office and 2 days remote.

What is the duration of this position?

This is a 6-month fixed-term contract (FTC) position.

What are the primary responsibilities of the Project Manager?

The Project Manager will support the launch and long-term success of Coach & Kate Spade websites within the franchise regions, focusing on building Ecommerce platforms, managing customer journeys, driving site conversion, and collaborating with franchise partners.

Which regions will the Project Manager be working with?

The Project Manager will focus on the Middle East, Africa, and India (MEAI) regions.

What qualifications are required for this role?

Candidates should have 4-5+ years’ experience in Ecommerce, trading or merchandising expertise, experience with website launches, and strong analytical and data-driven skills.

Is experience with specific Ecommerce platforms required?

Yes, experience using Demandware, Salesforce, and Shopify is preferred.

What kind of benefits does Tapestry offer?

Tapestry offers hybrid working options, flex Fridays, volunteering days, learning and development opportunities, brand discounts, private healthcare, and more.

Will I need to manage product data and translations in this role?

Yes, the Project Manager will own and manage the product data and product content process, including translations for site content.

Is experience in handling online campaigns necessary for this position?

Yes, the Project Manager will partner with Marketing, PR, and CRM teams to support and execute online campaigns.

What competencies are expected from all employees at Tapestry?

Key competencies include courage, creativity, customer focus, dealing with ambiguity, drive for results, interpersonal savvy, and learning on the fly.

Tapestry

Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman to stretch what’s possible

Retail & Consumer Goods

Industry

10,001+

Employees

2017

Founded Year

Mission & Purpose

Our global house of brands unites the magic of Coach, Kate Spade New York and Stuart Weitzman. By intertwining different people and ideas, we push ourselves in our work, pull out the unexpected in what we create, and expand the bounds of possibility. Our brands were created by dreamers who were determined to turn ideas into icons and, with passion, made it happen. We’ve grown by finding people similarly dedicated to the dream all over the world. We hold ourselves to high standards in every material, process, and person that plays a part in our work, and we embrace difference by design because diverse perspectives are at the heart of creativity. We find brilliance in the intersections—of beauty and function, of heritage and innovation, of accessibility and aspiration—which is how we break through with magic and logic in our culture and our craft. The result is that we stand taller together. Tapestry elevates the best in our people and brands. We use our collective strengths to move our customers and empower our communities, to make the fashion industry sustainable, and to build a house that’s equitable, inclusive, and diverse. Individually, our brands are iconic. Together, we can stretch what’s possible.