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Project, PR & Communications Management - Europe & Middle East

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National Basketball Association (NBA)

11d ago

  • Job
    Full-time
    Senior Level
  • Marketing
  • London

AI generated summary

  • You need 7+ years in PR/sports communications, strong media relations in Europe, strategic thinking, excellent communication skills, and a passion for basketball. Bachelor’s required.
  • You will craft and execute communication strategies for partnerships, manage media relations, coordinate events, and align messaging across initiatives to enhance brand awareness and engagement.

Requirements

  • Excellent written and oral communication skills in English. Proficiency in additional languages is a plus.
  • Ability to anticipate potential challenges and identify opportunities to promote and protect the NBA brand in a complex, dynamic media environment.
  • Strong strategic thinking skills to translate business goals into actionable communications plans.
  • Existing media relationships with top-tier media outlets and journalists across the region. Familiarity with the media landscape in Europe is essential and the Middle East is a plus.
  • Excellent relationship-building skills and the ability to work effectively with internal teams, external partners, and senior leadership.
  • Ability to handle multiple tasks and projects simultaneously while maintaining high standards of quality. Skilled at managing timelines and meeting tight deadlines.
  • Deep understanding and passion for the NBA and basketball, with a background in sports communications preferred.
  • A proactive, self-starter who takes initiative and works with minimal supervision to drive results.
  • Minimum 7 years of PR experience in sports communications, media relations, or public relations, with a focus on global partnerships or event communications.
  • Proven experience in developing and executing strategic communications plans that drive business results.
  • Experience working in a multinational or regional role, with a strong understanding of media trends, landscape and best practices.
  • Strong knowledge of and experience in sports and cultural media relations, crisis communications, and reputation management a plus.
  • Bachelor’s degree in PR, Communications, Journalism or related discipline required.

Responsibilities

  • Develop and execute communications strategies for the NBA’s key partnerships, including Marketing, Licensing, Retail (NBA Stores), and Consumer Products. Responsibilities include developing press materials and executive messaging, overseeing announcements and events and conducting proactive outreach to drive brand awareness and media engagement
  • Act as the primary communications point of contact for a portfolio of major NBA partners
  • Generate and deliver culture-first storytelling and media relations strategies that build the awareness of the NBA brands, business announcements and fan first experiences outside of traditional sports media
  • Support and deliver media strategy for high-profile NBA events in the region, including NBA Global Games in EME, and global tentpole events, including Emirates NBA Cup, NBA on Christmas Day, NBA All-Star and NBA Finals. Focus on securing media coverage to boost awareness, drive ticket sales, and enhance viewer engagement, with a strong emphasis on local and regional PR efforts
  • Set and execute the communications strategy for all activities in the Middle East
  • Coordinate thought leadership and award submissions for NBA business initiatives that highlight the NBA’s impact and leadership in the region
  • Collaborate with internal and external stakeholders to align communication objectives and campaigns with regional goals and broader league priorities
  • Serve as a key PR agency liaison
  • Draft key messages, Q&As, press releases, media pitches and executive briefing documents. Ensure consistency in messaging across all initiatives

FAQs

Do we support remote work?

Yes, we allow eligible employees to work remotely one day per week.

What is the duration of the position?

This is a 12-month project role.

What are the primary responsibilities of this role?

The role includes developing and executing strategic communications plans to support the NBA, WNBA, and 2K League's growth in Europe and the Middle East, managing PR for major partnerships, and executing media strategies for key events.

What qualifications are required for this position?

A Bachelor’s degree in PR, Communications, Journalism, or a related discipline is required, along with a minimum of 7 years of PR experience in sports communications or public relations.

Is knowledge of multiple languages an advantage for this role?

Yes, proficiency in additional languages is considered a plus.

What types of media relationships are expected in this role?

Candidates should have existing media relationships with top-tier media outlets and journalists, particularly in Europe, and familiarity with the media landscape in the Middle East is a plus.

What are the key skills needed for success in this position?

Strong written and oral communication skills, strategic thinking, relationship-building abilities, and the ability to manage multiple tasks are essential.

How will the role contribute to the NBA's brand visibility?

The Senior Manager will generate positive media coverage, execute culture-first storytelling, and support media strategies for major NBA events to enhance brand visibility.

What types of events are included in the media strategy for this role?

The media strategy will focus on high-profile NBA events, including NBA Global Games, Emirates NBA Cup, NBA All-Star, and NBA Finals.

Does the NBA have any specific health and safety requirements for employees?

Yes, individuals working onsite in the New York and New Jersey offices must be fully vaccinated against COVID-19, with accommodations discussed for those who cannot be vaccinated due to medical reasons or sincerely held beliefs.

What is the focus of the communications strategies developed in this role?

The focus is on supporting Marketing, Licensing, Retail, and Consumer Products partnerships while driving brand awareness and media engagement.

Is experience with crisis communications important for this role?

Yes, strong knowledge of and experience in crisis communications and reputation management is considered a plus.

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National Basketball Association (NBA)

#bringyourgame

Entertainment & Media
Industry
1001-5000
Employees

Mission & Purpose

The National Basketball Association (NBA) is a global sports and media organization with the mission to inspire and connect people everywhere through the power of basketball.  Built around five professional sports leagues:  the NBA, WNBA, NBA G League, NBA 2K League and Basketball Africa League, the NBA has established a major international presence with games and programming available in 215 countries and territories in more than 50 languages, and merchandise for sale in more than 200 countries and territories on all seven continents. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 2.1 billion likes and followers globally across all league, team, and player platforms.  Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.