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Regional Marketing Manager - Bangalore

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PhonePe

Dec 10

Applications are closed

  • Job
    Full-time
    Mid Level
  • Marketing
    Business, Operations & Strategy
  • Bangalore

Requirements

  • Work Experience: 3-4 years of experience in marketing, BTL and offline activations
  • Function: Marketing / Advertising
  • Preferable Industry: E-commerce, Pharma, Telecom, Retail

Responsibilities

  • Identify the key localities in a city for consumer and seller marketing activities depending on the objective plan & execute the activities.
  • New innovation and ideation - Experiment with different media, innovative design or promotion strategy to drive awareness, installs and/or order.
  • Conduct market research and analysis to identify opportunities for new initiatives. Gather and analyze data on customer insights, competitor activities and market trends.
  • Coordinating with distributors, procurement team, logistics players and sales team to enable smooth execution of BTL activations.
  • Identify regional & central vendors and build a network of localized marketing vendor in every city to optimize both cost and timelines.
  • Enable sales team with collaterals and other elements required for In-store promotion.
  • Track results, metrics, and reports to determine the effectiveness of marketing activities.

FAQs

What is the primary responsibility of the Regional Marketing Manager at PhonePe?

The primary responsibility includes identifying key localities for consumer and seller marketing activities, executing those activities, innovating and ideating different media strategies, conducting market research, coordinating with various teams for smooth execution of BTL activations, and tracking the effectiveness of marketing activities.

What are the minimum qualifications required for this role?

A minimum of 3-4 years of experience in marketing, BTL, and offline activations is required, preferably within industries such as E-commerce, Pharma, Telecom, or Retail.

Is this position full-time or part-time?

This position is a full-time role.

Where is this job located?

This job is located in Bangalore.

What kind of marketing experience is preferred for this role?

Experience in BTL (Below-The-Line) marketing and offline activations is preferred.

What type of benefits does PhonePe offer to its employees?

PhonePe offers a range of benefits including medical, critical illness, and life insurance, a wellness program, parental support, mobility benefits, retirement benefits, and other perks such as higher education assistance and car lease options.

What does the work culture at PhonePe look like?

The work culture at PhonePe emphasizes empowerment, creativity, and ownership, allowing employees to take charge of their work from start to finish while collaborating with talented individuals in a dynamic environment.

Is prior experience in digital payments necessary for this position?

While prior experience in digital payments is not explicitly stated as a requirement, experience in relevant industries such as E-commerce is preferable.

What support does PhonePe provide for parental leave?

PhonePe provides maternity and paternity benefits, adoption assistance, and day-care support programs for employees.

Will the Regional Marketing Manager have to work closely with other teams?

Yes, the role involves coordinating with distributors, procurement teams, logistics players, and the sales team to enable smooth execution of marketing activities.

Technology
Industry
5001-10,000
Employees

Mission & Purpose

PhonePe is a digital payments platform based in India that enables users to perform a variety of financial transactions through their mobile devices. The company offers services such as money transfers, bill payments, recharges, and online shopping, leveraging the Unified Payments Interface (UPI) for seamless and secure transactions. PhonePe's ultimate mission is to drive financial inclusion by providing a user-friendly, accessible, and secure digital payment solution that caters to a diverse range of users. Their purpose is to simplify financial transactions and promote digital financial services, thus contributing to the broader goal of a cashless economy and enhancing the financial well-being of their user