Representative, Marketing- Trade Marketing

Universal Orlando Resort

Oct 30, 2024

Applications are closed

Job
Full-time
Mid Level
Customer Relations
Marketing
Orlando

Requirements

Bachelor’s degree in Marketing, Communications, and/or business administration is required.
Master’s degree preferred.
3+ years of relevant experience in marketing communications.
Previous marketing and sales experience within the travel/tourism industry is preferred.
Develop a strong working knowledge of Universal Destination & Experiences Brand Standards, Legal, and License guidelines.
Knowledge of industry insights and competitive landscape.
Understand and actively participate in Environmental, Health & Safety responsibilities by following established Universal policy, procedures, training and team member involvement activities.
Perform other duties as assigned.

Responsibilities

Integrate domestic B2B and B2B2C communication efforts into overall priority campaigns in collaboration with the Brand Strategy and Communication Planning teams.
Advise our internal communication channel partners on the Trade audiences and communication needs. Ensure the proper messaging is delivered to Trade audiences in partnership with our communication channel partners.
Develop toolkits and manage the creative process of updating core marketing materials to align with campaigns and destination message.
Identify collaboration opportunities and efficiencies with projects and other teams across the Marketing & Sales division.
Drive marketing collaboration, communication, and execution of tactics in support of assigned internal sales accounts and domestic external sales clients.
Provide on-going updates to Manager of Account Marketing.
Maintain a strong working knowledge of external client’s business to provide well thought-out and educated input into the development of co-op plans and marketing messaging.
Lead ongoing communication with internal sales partners and external clients on topics related to marketing communications, marketing opportunities, and project intake detail. Attend and contribute on calls with internal sales partners and external clients.
Evaluate and manage content on client websites, online media, and other marketing materials.
Manage implementation of campaigns through assigned external clients and report results where possible.
Ensure that marketing tactics being used and/or developed by external clients align with Universal’s brand strategy.
Manage 3rd party-developed projects through the internal review and approval process to ensure alignment with Brand Standards and Licensed Partners.
Translate business strategy/goals into content & creative strategy/goals.
Understand the importance of briefing and how to inspire great work on all projects. Writes project briefs and creative briefs that ladder up to overall campaign or program briefs.
Express enthusiasm and passion for ideas, share examples that serve as inspiration to the creative team and other partners. Briefs creative team on projects they lead.
Collaborate in the presentation of ideas to partners and leadership.
Implement the content that’s been created with internal communication channels, sales teams, and external sales clients.
Understand what drives the impact of strategy & help gather the evidence/results.
Works hand-in-hand with the Project Management team to define scope of work and budget for campaigns and tactics.
Develop a strong working knowledge of Universal Destination & Experiences Brand Standards, Legal, and License guidelines.
Knowledge of industry insights and competitive landscape.
Understand and actively participate in Environmental, Health & Safety responsibilities by following established Universal policy, procedures, training and team member involvement activities.
Perform other duties as assigned.

FAQs

Do we support remote work?

Yes, we do support remote work but in a hybrid format, with Team Members contributing from the workplace a minimum of three days per week.

What is the primary responsibility of the Trade Marketing Representative?

The primary responsibility includes developing communication strategies and facilitating marketing initiatives that support specific domestic sales channel business needs for Universal Parks.

What are the major responsibilities of this role?

Major responsibilities include communication planning and trade integration, account marketing management, content and creative strategy and development, and subject matter expertise in Universal brand standards and industry insights.

Is a specific educational background required for this position?

Yes, a Bachelor’s degree in Marketing, Communications, and/or Business Administration is required, with a Master’s degree preferred.

How many years of experience are needed for this position?

A minimum of 3 years of relevant experience in marketing communications is required, with previous experience in the travel/tourism industry preferred.

Will I need to collaborate with external clients?

Yes, you will lead ongoing communication with internal sales partners and external clients regarding marketing communications and project details.

What type of communication efforts will I be involved with?

You will integrate domestic B2B and B2B2C communication efforts into overall priority campaigns and advise internal communication partners on trade audiences and messaging needs.

Are there any specific practices I should be aware of regarding Environmental, Health & Safety?

Yes, you are expected to understand and actively participate in Environmental, Health & Safety responsibilities by following established Universal policy, procedures, and training.

Does this position require knowledge of branding guidelines?

Yes, you will need to develop a strong working knowledge of Universal Destination & Experiences Brand Standards, Legal, and License guidelines.

Are there opportunities for career advancement in this role?

While specific advancement opportunities are not detailed, your talent, skills, and experience will be rewarded with a competitive compensation package, suggesting potential for growth within the organization.

Universal Orlando Resort

Here you can be a part of the action.

Entertainment & Media

Industry

10,001+

Employees

1990

Founded Year

Mission & Purpose

For years, we’ve been creating a legacy of unforgettable experiences for our guests. Our guests are immersed into the sights and sounds of some of the greatest movies and most legendary stories, and our Team Members are the ones who help make those incredible experiences come alive. Our Team Members realize that delivering world-class service is more than just an expectation…it’s The Universal Way. It’s who we are. It’s what we do. And, it’s the reason we strive to be recognized as the number one entertainment destination in the world. As a part of the COMCAST NBCUniversal family, we are as committed as ever to continuing to build spectacular experiences based on the most compelling and dynamic movies, books and TV franchises in the universe. We are poised for growth and success and are focused on the future. Our Team Members not only deliver experiences of a lifetime, they create them! At Universal Orlando Resort™, we create a balanced and rewarding work environment while encouraging individual growth and development. As a Team Member, we’ll partner with you to help identify your personal goals and provide career guidance. Best of all, it’s our philosophy to always try and promote from within first. Now, what could be more promising than that! It’s a big Universe. Where do you fit in?