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Retail Marketing Analyst

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Kia America

2mo ago

  • Job
    Full-time
    Entry, Junior & Mid Level
  • Sales & Business Development
    Marketing
  • Downers Grove

AI generated summary

  • You need a Bachelor’s degree or equivalent, 0-3 years of experience, strong communication and analytical skills, and proficiency in MS Office. Occasional travel and additional hours may be required.
  • You will coordinate advertising programs, track regional sales and KPIs, manage promotions, and assist with digital marketing and communications for dealers and staff.

Requirements

  • * Bachelor’s or equivalent work experience required.
  • * 0-3 years’ work or internship experience required.
  • * Wholesale automotive, merchandising, marketing or advertising experience is a plus.
  • * Occasional travel may be required.
  • * May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays.
  • * Perform other duties as assigned.
  • * Ability to relocate to a new location if requested by company.
  • * Excellent oral and written communications skills.
  • * High level of organizational, planning and analytical skills.
  • * Strong PC knowledge in Windows-based environment to include MS Office software with an emphasis on Word, Excel and Power Point.
  • * Ability to assist with regional decisions pertaining to special incentives and incentive exceptions based on KUS’s Sales Policies and Procedures.

Responsibilities

  • Assist Retail Marketing Manager with the coordination of all advertising programs and activities, including dealer marketing group meetings, DAS and regional marketing stimulation fund tracking.
  • Prepare and distribute regional reports to monitor sales, digital KPIs/sales, marketing, customer satisfaction, and training activities.
  • Ad-hoc projects as requested by regional management.
  • Administration of regional promotions, auto shows, training and incentive programs.
  • Administer special incentive programs, including the communication of all regional marketing and incentive programs to dealers, DSM’s, regional and corporate staff, monitoring of payments, and enforcing policies and procedures with dealers.
  • Assist and administer Digital Marketing & Advertising, digital communications and digital education activities for Regional Management, Field Staff and dealers.

FAQs

What are the primary responsibilities of the Retail Marketing Analyst?

The primary responsibilities include assisting the Retail Marketing Manager with advertising programs, preparing regional reports, managing ad-hoc projects, administering promotions and trainings, overseeing incentive programs, and assisting with digital marketing activities.

What qualifications are required for this position?

A Bachelor’s degree or equivalent work experience is required, along with 0-3 years of work or internship experience. Experience in wholesale automotive, merchandising, marketing, or advertising is a plus.

Is travel required for this job?

Yes, occasional travel may be required for this position, and candidates should be prepared for potential relocation if requested by the company.

What kind of work environment can I expect at Kia?

The work environment at Kia is fast-paced, collaborative, and innovative, fostering a culture of learning and opportunity.

What skills are important for the Retail Marketing Analyst role?

Important skills include excellent oral and written communication, strong organizational and analytical abilities, and proficiency in MS Office software, particularly Word, Excel, and PowerPoint.

Is there a path for career growth in this position?

Yes, this role is designed as a management trainee position with a long-term goal of developing future District Managers, offering exposure to all areas of Regional operations.

What benefits does Kia offer to employees?

Kia offers competitive benefits that include premium medical, dental, and vision coverage, 401(k) plan matching, paid time off, company lease and purchase programs, and various lifestyle amenities at the corporate campus.

Are there additional hours expected outside of normal business hours?

Yes, additional hours may be required outside of normal business hours, including weekends or holidays, depending on job requirements.

How is compensation determined for this position?

Compensation will be based on several variables unique to each candidate, including job-related skills, experience, and relevant education or training, with a pay range of $56,292.00 to $75,411.00.

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Kia America

The official LinkedIn of Kia America.

Automotive
Industry
501-1000
Employees
1994
Founded Year

Mission & Purpose

Kia America is headquartered in Irvine, California and is a subsidiary of Kia Corporation. Kia’s technology-rich product lineup of cars, SUVs, and alternative-powered vehicles are backed by the industry-leading Kia 10-year/100,000-mile warranty program. Kia vehicles are sold and serviced through more than 700 dealerships nationwide and nearly half of those sold in the U.S. are built at Kia Manufacturing Georgia. Recent accolades for Kia include the highest ranked mass market brand in initial quality for six consecutive years according to J.D. Power and recognition as one of the 100 Best Global Brand by Interbrand.