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Retail Marketing Associate

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Ralph Lauren

Yesterday

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need a fashion-savvy marketer with project management expertise, strong communication skills, data analysis proficiency, and the ability to thrive in a fast-paced environment.
  • You will coordinate event logistics, manage projects, collaborate cross-functionally, strategize seasonal content, oversee advertising campaigns, and support budget management and brand engagement initiatives.

Requirements

  • Understanding of the fashion ecosystem, on/offline & omnichannel
  • Relevant knowledge in Marketing
  • Fluency in English language is required, additional languages are a plus
  • The candidate must have the right to work in the UK
  • You will be a creative, innovative & an extremely organised individual with attention to detail who is skilled at relationship building with internal and external stakeholders
  • Excellence in project management
  • Demonstrates poise, good judgment, and a consistently positive attitude, especially under pressure
  • Willing to go the extra mile to deliver on responsibilities
  • Proven running of projects 360 from ideation to post-campaign analysis
  • Great communication skills, both verbal and written
  • High proficiency in Microsoft Office with focus in Powerpoint and Excel
  • Experience in a result driven & fast-paced omnichannel environment
  • Possess a good understanding of the fashion market, brand positioning & trend analysis
  • Proficiency in reading and analysing data
  • Strong collaboration and influencing skills

Responsibilities

  • Assist with the creative ideation, production and delivery of new projects, event concepts, hospitality and gifting initiatives which drive awareness, engagement and desirability
  • Partner cross-functionally to ensure flawless implementation of all operational logistics (Creative, Hospitality, Operations, Retail, Asset Protection, Legal, Procurement…)
  • Own the coordination of all key logistics surrounding initiatives & events:
  • Pre-event duties include but not limited to creating event briefs, briefing and printing of invitations and other key event collaterals, developing branded elements and coordinating timely delivery per project, sourcing new vendors & cultivating strong supplier relationships, AV briefing, casting models and hosts, gifting, inventory management and supporting with pre-event deliveries & logistics
  • Post-event duties include assisting with arranging post-project logistics, receiving and organizing all photography assets, and supporting with key internal and external post-project debriefs
  • Champion brand guidelines & always on elevation journey at all touchpoints/across all teams
  • Strategize & orchestrate seasonal content for the channel working with Agencies, European Buyers, Creative & Brand Teams
  • Manage the implementation & reporting of Print & Digital Out-of-home advertising campaigns in line with the phasing time & in response to trade
  • Work with & contribute to the performance & digital marketing team to ensure brand credentials are well integrated & fully considered strategies are developed & executed
  • Contribute to monthly communication to the RL retail organization sharing roadmaps & supporting documents in a clear, timely & organized manner
  • Support with budget management & reporting through ownership of POs, collaborating with finance & liaising with vendors
  • Help identify innovative ideas to guarantee strong brand awareness & engagement

FAQs

What is the primary focus of the Retail Marketing Associate role at Ralph Lauren?

The primary focus of the Retail Marketing Associate role is to co-create and implement a comprehensive marketing plan that aligns with the brand's image and effectively engages customers.

What kind of projects will the Retail Marketing Associate be involved in?

The Retail Marketing Associate will assist with the creative ideation, production, and delivery of new projects, event concepts, hospitality, and gifting initiatives designed to drive awareness and desirability.

What skills are essential for success in this role?

Essential skills include project management excellence, creative thinking, attention to detail, relationship-building ability with internal and external stakeholders, and strong communication skills.

What tools and software should candidates be proficient in?

Candidates should have high proficiency in Microsoft Office, particularly in PowerPoint and Excel, as well as the ability to read and analyze data effectively.

Are there any specific requirements regarding language proficiency?

Fluency in English is required, and additional languages are considered a plus.

What type of environment will the Retail Marketing Associate work in?

The role is situated in a fast-paced, results-driven omnichannel environment where collaboration with various teams and stakeholders is essential.

Will the Retail Marketing Associate be involved in budget management?

Yes, the Associate will support budget management and reporting, including ownership of Purchase Orders (POs) and collaboration with finance and vendors.

Is prior experience in the fashion industry required for this role?

While not explicitly stated, a good understanding of the fashion market, brand positioning, and trend analysis is necessary, indicating some relevant experience or knowledge would be beneficial.

What kind of behaviors and attitudes are valued in the Retail Marketing Associate?

The ideal candidate should demonstrate poise, good judgment, a consistently positive attitude, and a willingness to go the extra mile to fulfill their responsibilities.

What certifications or education might be beneficial for this position?

While specific certifications are not mentioned, relevant knowledge in marketing and an understanding of the fashion ecosystem would be beneficial for candidates.

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Ralph Lauren

“Be anything you want to be. And be many things.” – Ralph Lauren

Fashion & Arts
Industry
10,001+
Employees
1967
Founded Year

Mission & Purpose

Ralph Lauren is a globally renowned fashion brand that epitomises timeless elegance and iconic style. With a rich heritage spanning several decades, Ralph Lauren has become synonymous with luxury and sophistication. The brand offers a wide range of products, including clothing, accessories, fragrances, and home furnishings, all reflecting impeccable craftsmanship and attention to detail. Known for its classic designs and impeccable quality, Ralph Lauren has established itself as a symbol of refined taste and effortless sophistication. With a commitment to delivering exceptional products and exceptional customer experiences, Ralph Lauren continues to inspire and captivate fashion enthusiasts around the world.