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Retail Media Executive

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Unilever

1mo ago

  • Job
    Full-time
    Mid Level
  • Customer Relations
    Marketing
  • Kingston upon Hull, +1

AI generated summary

  • You must have digital retail media expertise, knowledge of performance marketing and social media, experience with brand content, strong organizational and project management skills, and a passion for personal care.
  • You will partner with brands for audience targeting, optimize paid social and search strategies, report on performance, and ensure alignment with retailer moments to meet brand KPIs.

Requirements

  • Thorough understanding of Digital Retail Media, Performance Marketing, Paid Search and SEO
  • Strong understanding and working knowledge of Performance Marketing across social media platforms essential
  • Experience of working with brand social content, both Paid and organic, including UGC and Influencer content
  • Passion for Personal Care industry
  • Strong organisational skills
  • Project management skills are essential
  • Ability to build collaborative working relationships

Responsibilities

  • Partner with brands to understand their brand communities, cohorts and key passion points to include in our audience targeting strategy and plans in Retail Media.
  • Partner with brands to understand their cultural moments annual calendar, which audiences and key moments should be supported in Retail Media.
  • Define an always on Retail media strategy (Search & DDM) & execution plan, based on brand communities.
  • Oversight & optimisation of the brand paid social calendar across star stories, audience and shopper mission, to maximise media efficiency and meet Brand KPIs.
  • Translate offsite media brand communities to input into audience targeting plans.
  • Share PC inputs with Retail Media Exec, by PC UK Brand for always on & Key tentpole moments.
  • By Brand, define an always on and key moment holistic search strategy (Criteo & Citrus): SKU list, Keywords, categories, Budgets and KPIs (ROAS, Share of voice, New to Business).
  • Dial up Social first DDM creative readiness across Meta, TikTok & Pinterest.
  • Brief and creation of assets, aligned to Retailer guidelines, executing on time, in full.
  • Partner with Retail Media Exec to ensure Brand KPIs are met, optimising in flight DDM and holistic search where required to achieve KPIs.
  • Create, execute and lead the cascade of DDM & holistic search end of campaign learning reports.
  • Monthly performance reporting & translate into future optimisations.
  • Join monthly Retailer connects with Retail Media Exec and contribute & input PC and Brand requirements.
  • Understand Retailer tentpole moments and align to PC Brands, to determine how we win across Retailer omni-channel communities.
  • Join and input into QBRs by Retail and Media provider (i.e. Criteo & Citrus).

FAQs

What is the primary purpose of the Retail Media Executive role?

The primary purpose of the Retail Media Executive role is to define an always-on retail media strategy and executional plans across Search and Data Driven Marketing (DDM) to drive culture that converts for our brands.

Where is the Retail Media Executive position located?

The position is located at the Kingston Head Office.

What are the key responsibilities of the Retail Media Executive?

Key responsibilities include partnering with brands to understand their communities and cultural moments, defining and optimizing retail media strategies, overseeing brand paid social calendars, and reporting on campaign performance.

What qualifications do we look for in a candidate for this role?

We look for a thorough understanding of Digital Retail Media, Performance Marketing, Paid Search, and SEO, along with strong organizational and project management skills, and the ability to build collaborative working relationships.

Is experience with social media platforms important for this role?

Yes, a strong understanding and working knowledge of Performance Marketing across social media platforms are essential for this role.

Does the company offer flexibility in work arrangements?

Yes, we are open to discussing possible flexible working options for this role.

What type of benefits do we provide for this position?

Benefits include a competitive salary, pension scheme, annual bonus, subsidised gym membership, discounted staff shop, shares, and various wellbeing support programs.

How does Unilever approach diversity and inclusion in the workplace?

Unilever embraces diversity by creating possibilities for all, emphasizing inclusion, and providing fair consideration and development opportunities regardless of various personal characteristics.

What should candidates be aware of regarding recruitment fraud?

Candidates should be vigilant about potential recruitment fraud, as cyber criminals may advertise fake job vacancies. Unilever advises reporting any suspicious activity through their channels and does not accept liability for financial impacts due to fraud.

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Unilever

A better business. A better world. A better you.

Manufacturing & Electronics
Industry
10,001+
Employees
1872
Founded Year

Mission & Purpose

Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow; and we believe in business as a force for good. Unleash your curiosity, challenge ideas and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmann’s and Omo, alongside trusted local names and innovative-forward thinking brands like Ben & Jerry’s, The Dollar Shave Club and Dermalogica. Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.