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Retail Media Manager, Amazon Events - Consumer Products Division

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L'Oréal

Dec 27

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You should have digital media campaign experience, strong analytical and communication skills, creativity, problem-solving abilities, and a proactive approach to optimizing results.
  • You will oversee Amazon events from concept to execution, collaborate on media plans, manage creative workflows, analyze results, and work cross-functionally to drive consumer acquisition.

Requirements

  • Experience planning and managing full funnel digital media campaigns through an agency (Programmatic, Social). Experience with Amazon DSP would be beneficial, but not essential.
  • Strong analytical skills and data literacy, including confidence with Excel. Ability to turn numbers into insights and presentations that are easy to understand for non-media specialist profiles such us commercial teams or leadership.
  • Strong communication and networking skills. Building relationship with multiple stakeholders is an essential part of this role and you need to be comfortable tailoring your communication style to different teams (brand, commercial, CDMO etc).
  • To be a self-starter, someone who can identify opportunities and leverage these rapidly to solve business solutions.
  • Strong creative flair. The idea of starting with a blank page & turning it into a half a million-pound campaign is your dream.
  • Strong problem-solving skills, ability to work flexibly, autonomously and take ownership for resolution.
  • Desire to always do better, pro-actively seeking results and ways to improve and optimise the next time.

Responsibilities

  • This role is highly strategic for the division as it is responsible for the Amazon multi-brands events calendar, including big tentpole moments (i.e. Prime Day, Black Friday) as well as CPD-owned moments. These events account for roughly 50% of Amazon sellout and are key drivers in our divisional consumer acquisition agenda. In this role you’ll be responsible for the events from start to finish, including event concepting, media planning, agency management, creative workflow and reporting. You’ll be a media champion who understands the power of full funnel media activation, while also having a strong commercial acumen and understanding of media impact on P&L.
  • Events concepting: working closely with brand teams and broader retail media team to create a campaign concept inspired by consumer insights or retailer’s insights.
  • Events Media Planning: briefing the event and objectives to our media agency Publicis, including a mix of Amazon media channels (DSP, Fire TV, Prime video etc) and offsite media channels (Meta, TikTok). Responsible to review the media plan proposed and ensure it responds to our objectives of MS peak and new consumer acquisition.
  • Creative and Design: Own the creative workflow with our internal creative team, including briefing and monitoring of designs delivery.
  • Cross-functional collaboration: work closely with our Online Brand Managers to select the most appropriate products to be featured in creatives and ensure that our media plan reflects the brands’ priorities. Partner with the Amazon NAMs/SNAMs to ensure the events plan is in line with total sell-out forecast and that we are featuring the relevant promo nominated SKUs.
  • Reporting and analysis: report to wider business on the events results, including digital KPIs as well as competitors insights and best-practices.
  • Collaborate with Experts: In EComm Media, Content and Merch, Commercial, Finance etc to land world class shopper activations. You will have the opportunity to be at the heart of a huge multifunctional effort.

FAQs

What are the main responsibilities of the Retail Media Manager for Amazon Events?

The Retail Media Manager for Amazon Events is responsible for overseeing the Amazon multi-brands events calendar, conceptualizing event campaigns, managing media planning and agency relations, ensuring creative workflow, and analyzing event performance data.

What experience is required for this role?

Candidates should have experience planning and managing full funnel digital media campaigns, preferably through an agency. Experience with Amazon DSP is beneficial but not essential.

What skills are essential for this position?

Essential skills include strong analytical abilities, data literacy (especially with Excel), effective communication and networking, creative flair, problem-solving capabilities, and the ability to work autonomously while identifying and leveraging business opportunities.

What types of campaigns will I be working on?

You will be working on high-impact campaigns for major multi-brand events, including but not limited to Prime Day and Black Friday, aimed at driving sellout and consumer acquisition.

What is the team structure I will work with?

You will collaborate with various teams including brand teams, Amazon commercial teams, agency partners (Publicis), and cross-functional experts in media, content, merchandising, commercial, and finance.

Are there opportunities for professional development in this role?

Yes, L'Oréal offers learning programs to help you master your role and build skills, along with access to leadership programs and expert talks.

What kind of benefits does L'Oréal offer?

L'Oréal provides an industry-leading benefits package, including discounts on products, private medical and dental insurance, discounted gym memberships, enhanced family leave, and additional perks such as free mortgage advice and share options.

How does L'Oréal prioritize diversity and inclusion in its hiring process?

L'Oréal is committed to creating a diverse, equitable, and inclusive environment. The company welcomes applicants from various backgrounds and is a Disability Confident Employer, offering interviews to individuals with disabilities who meet the minimum criteria for the role.

Will I need to manage any agencies in this role?

Yes, you will be responsible for managing relationships with media agencies, particularly Publicis, to execute your media planning and campaign objectives effectively.

What kind of reports will I be expected to produce?

You will be responsible for reporting event results, including digital KPIs and insights on competitor performance and best practices, to the wider business.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.