FAQs
What is the primary purpose of the Performance Account Lead role?
The primary purpose of the Performance Account Lead role is to implement and execute Paid Search campaigns that align with the agreed strategy to maintain, develop, and exceed client performance targets.
What platforms will I be working with in this role?
You will be working primarily with Google Ads and Bing, and experience in other paid platforms is beneficial.
What are the key responsibilities of this role?
Key responsibilities include developing strategies for complex clients, managing day-to-day campaign implementation and optimization, interpreting performance reports, ensuring best practices, and facilitating knowledge-sharing across teams.
How will I interact with clients?
You will manage day-to-day client relationships, provide performance updates and insights, attend key client meetings, and ensure effective communication regarding campaign performance and return on investment.
What is the location of this position?
The position is located in Sandton.
What is the contract type for this role?
The contract type for this role is permanent.
Is this position full-time?
Yes, this position is full-time.
Will I be required to manage budgets for campaigns?
Yes, you will be responsible for managing overspend and underspend, tracking budgets monthly, and updating budget trackers on a daily basis.
What is the expected interaction with team members in this role?
You will engage with team members for knowledge sharing, collaborate on strategic planning, manage project timelines, and uphold a positive working culture.
What qualities does Dentsu expect from its Performance Account Lead?
Dentsu expects the Performance Account Lead to represent the organization professionally, reflect its values positively, and drive business objectives while maintaining strong client relationships.