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Senior Digital Marketing Executive

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Red Bull Racing & Red Bull Technology

2mo ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Milton Keynes

AI generated summary

  • You must have strong experience in content strategy, digital channel optimization, data-driven campaigns, stakeholder management, and oversee tech ecosystems for effective engagement and performance.
  • You will define digital strategy, track KPIs, manage workflows, collaborate cross-functionally, oversee tech ecosystems, and drive innovation in owned media campaigns.

Requirements

  • We’re looking for a strategic and detail-focused Senior Digital Marketing Executive to join our Digital Platforms team at Red Bull Racing.
  • This is a key role for someone with strong experience in content strategy, platform optimisation, and fan engagement, taking ownership of our editorial media channels.
  • Digital strategy & channel optimisation -
  • Define and deliver digital strategy across owned channels, including SEO, content optimisation, and audience insights.
  • Own KPIs and performance tracking, using analytics and AI-driven tools to improve engagement and output.
  • Stakeholder leadership & cross-functional coordination -
  • Act as the main point of contact for owned media, aligning stakeholders and connecting teams.
  • Collaborate with cross-functional teams to deliver data-driven campaigns and improve user experience.
  • Operations & technical oversight -
  • Oversee technical roadmaps and prioritise work based on business needs.
  • Manage workflows, product updates, and act as the key escalation point.
  • Tools & platform management -
  • Own and optimise the owned media tech ecosystem (CMS, analytics, automation).
  • Drive innovation and define long-term platform strategy with product and tech teams.
  • Essential attributes for success:
  • Lead digital strategy and optimisation for owned channels, driving SEO, content performance, and KPI tracking.
  • Manage stakeholder relationships and coordinate across cross-functional teams while overseeing product roadmaps and technical priorities.
  • Own the tools ecosystem and governance, delivering end-to-end campaigns from concept through to execution.

Responsibilities

  • Define and deliver digital strategy across owned channels, including SEO, content optimisation, and audience insights.
  • Own KPIs and performance tracking, using analytics and AI-driven tools to improve engagement and output.
  • Act as the main point of contact for owned media, aligning stakeholders and connecting teams.
  • Collaborate with cross-functional teams to deliver data-driven campaigns and improve user experience.
  • Oversee technical roadmaps and prioritise work based on business needs.
  • Manage workflows, product updates, and act as the key escalation point.
  • Own and optimise the owned media tech ecosystem (CMS, analytics, automation).
  • Drive innovation and define long-term platform strategy with product and tech teams.

FAQs

What is the job title for this position?

The job title for this position is Senior Digital Marketing Executive.

What type of environment does Red Bull Technology Group operate in?

Red Bull Technology Group operates in a fast-paced, high-performance environment.

What are the main responsibilities of the Senior Digital Marketing Executive?

The main responsibilities include defining and delivering digital strategy, overseeing stakeholder leadership, managing technical oversight, and optimizing tools and platforms.

What platforms will the Senior Digital Marketing Executive be managing?

The Senior Digital Marketing Executive will manage redbullracing.com and redbullsimracing.com.

What skills are essential for success in this role?

Essential skills include leading digital strategy, managing stakeholder relationships, coordinating across teams, and overseeing the tools ecosystem.

What kind of benefits does Red Bull Technology Group offer?

Benefits include a bonus scheme, private healthcare, a pension scheme, access to an on-site gym, a free daily food allowance, and more.

Will I be expected to collaborate with other teams?

Yes, collaboration with cross-functional teams is an important aspect of this role.

Is experience in SEO and content strategy required for this position?

Yes, strong experience in content strategy and SEO is required for this position.

What tools will the Senior Digital Marketing Executive be responsible for?

The Senior Digital Marketing Executive will own and optimize the owned media tech ecosystem, including CMS, analytics, and automation tools.

How does Red Bull Technology Group define its commitment to employee welfare?

Red Bull Technology Group is committed to creating an exceptional workplace that supports excellence and fuels potential through competitive benefits.

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Red Bull Racing & Red Bull Technology

We are Oracle Red Bull Racing. Home of the Formula 1 World Champions 🏆 and the World's Fastest Pit Crew!

Engineering & Construction
Industry
201-500
Employees
2005
Founded Year

Mission & Purpose

For many fans of Formula One, the sport exists between lights and chequered flag on a Sunday afternoon. It begins and ends with the exploits of the drivers on the track. But this is merely the tip of the spear. The reality of modern F1 is that of a complex and intertwined operation, every part of which needs to perform near its limit if success is to be achieved. From the pitcrew searching for the ultimate repeatable pitstop, to the inspiration of the designers, the application of engineers and the herculean efforts of an army of fabricators and machinists, Formula One is a team sport in a very literal sense. From the moment Red Bull Racing first turned a wheel in Formula One, at the start of the 2005 season, it was always clear that if the ultimate goal of championship victories were to be reached it would only be done if the team invested in F1’s most crucial assets – people and experience. Red Bull Racing has come a long way in a short time. Founded with the goal of doing things a bit differently, our nine championship titles are testament to our success in meeting that target. In 2010, 2011, 2012 and 2013 we claimed the Formula One Constructors’ and Drivers’ Championships and added a fifth Drivers' title in 2021. By the start of the 2022 season, the Team has achieved 75 race wins, 206 podiums, 76 fastest laps and 73 pole positions.