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Senior Director, Brand Marketing (Coffee)

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Sodexo

2mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • Orlando
    Remote

AI generated summary

  • You must have a Bachelor’s Degree or equivalent, plus 10 years of management and functional experience in brand marketing.
  • You will refine brand strategy, manage portfolios, ensure profitability, collaborate with teams on consumer insights, oversee communication, and foster connections within the brand marketing ecosystem.

Requirements

  • Minimum Education Requirement - Bachelor’s Degree in a relevant field or equivalent experience
  • Minimum Management Experience - 10 Years
  • Minimum Functional Experience - 10 years

Responsibilities

  • Aid in accelerating our brand development and brand management activities within Sodexo North America. Refine the organization structure and strategic approach for the assigned brand portfolio.
  • Partner with the Sr. Director Brand Partnerships to oversee the coffee and hot beverage portfolio, ensuring that all solutions work in harmony to achieve business objectives.
  • Build and manage the brand and portfolio roadmaps, create vision for consumer experience, drive the design requirements, financial model, lifecycle and evolution plan.
  • Create brand vision & strategy with laser focus on customer experience. Establish foundation by clearly defining current portfolio for assessment. Partner with the Insights team to ensure all brand and portfolio plans are rooted in client and consumer insights.
  • Manage brand profitability by integrating costing and pricing components of the development process.
  • Work with Regional Service Operations to adapt the brand roadmap to guarantee value creation.
  • Identify target consumer and provide clear direction on all communication points for both client-facing and consumer-facing materials.
  • Partner with digital marketing, communications, and creative services team to develop creative and execute content and ensure that key communication points are appropriately included in all marketing and sales materials. Collaborate with segment marketing teams to customize content for each segment.
  • Develop an ongoing connection with existing peers in the brand marketing ecosystem including those in Noram and Global teams, as well as within NorAm Business Segments to ensure knowledge sharing amongst Subject Matter Experts.

FAQs

Is this position remote?

Yes, this is a remote position with preference for candidates based on the East Coast or Central regions of the United States.

What are the main responsibilities of the Senior Director, Brand Marketing?

The main responsibilities include brand development and management for the Coffee and Hot Beverage portfolio, managing brand profitability, creating brand vision and strategy, overseeing brand roadmaps, and collaborating with various teams to ensure successful execution of marketing initiatives.

What qualifications are required for this role?

A Bachelor’s Degree in a relevant field or equivalent experience is required, along with a minimum of 10 years of management and functional experience.

Are there opportunities for professional development?

Yes, Sodexo offers career growth opportunities and tuition reimbursement as part of their comprehensive benefits package.

What kind of experience is preferred for this position?

A proven track record in brand marketing, particularly with a passion for and working knowledge of the coffee and hot beverages categories, is preferred.

Will the Senior Director work with other teams?

Yes, the role requires collaboration with digital marketing, communications, creative services, and segment marketing teams to ensure effective brand positioning and messaging.

How does Sodexo promote diversity and inclusion in the workplace?

Sodexo embraces diversity and inclusion as core values and is committed to creating an environment where all employees are valued, respected, and have their ideas counted.

How is compensation determined for this role?

Compensation is fair and equitable, partially determined by a candidate's education level or years of relevant experience, along with specific criteria like experience, skills, education, and training.

What are some of the benefits offered by Sodexo?

Sodexo offers a comprehensive benefits package that may include medical, dental, vision care, wellness programs, a 401(k) plan with matching contributions, paid time off, company holidays, and opportunities for career growth.

Who does the Senior Director report to?

The Senior Director of Brand Marketing reports to the Vice President of Brand Marketing.

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Sodexo

It all starts with the everyday

Government
Industry
5001-10,000
Employees
11996
Founded Year

Mission & Purpose

Sodexo is the global leader in sustainable food and valued experiences at every moment in life: learn, work, heal and play. We believe in creating a better day for everyone to build a better life for all. Founded in 1966 by Pierre Bellon in France, for over 40 years, we have developed unique expertise, backed by nearly 422,000 employees in 53 countries across the globe. In combining the diverse talents of our teams, Sodexo is the only company to integrate a complete offer of innovative services, based on over 100 professions. We develop, manage and deliver a unique array of Food Services, Facilities Management and Employee Benefit Solutions for all our clients to improve the Quality of Life of over 100 million consumers daily.