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Senior Director, Creative Marketing

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Duolingo

1mo ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Creative Arts & Fashion
  • New York

AI generated summary

  • You have 12+ years in creative roles, lead teams, drive campaigns, influence strategy, manage agencies, and possess global brand experience with a strong portfolio in storytelling and cultural insights.
  • You will lead creative marketing initiatives, mentor a creative team, develop campaign concepts, ensure high-quality execution, and collaborate with various marketing functions to drive brand growth.

Requirements

  • 12+ years in brand/creative roles with significant time leading other creative leaders; proven success shipping integrated campaigns across a wide range of budgets at a high bar.
  • Demonstrated ability to set vision, influence senior stakeholders, and connect creative decisions to strategy, KPIs, and ROI.
  • A track record of turning insights into iconic, culture‑driving ideas and guiding multi‑disciplinary teams from concept to launch.
  • Excellent communication and feedback skills; you simplify complex topics, make fast, sound calls, and bring others along.
  • Experience managing agencies and external partners across markets, with a reputation for raising quality and speed.
  • The ability to work from or relocate to New York City or London, UK.
  • Experience working with IP-led brands.
  • Global brand experience, including creative leadership across multiple regions and cultures.
  • A portfolio demonstrating world‑class craft and storytelling—work that drives buzz and earned media attention instead of relying on paid channels for distribution.
  • Deep familiarity with social media and creator ecosystems, and how to translate cultural signals into breakthrough brand ideas.
  • Experience establishing clear creative operating mechanisms with marketing, product, and design partners.

Responsibilities

  • Drive all creative work in the Marketing function, ensuring it consistently ladders up to the company strategy and moves key brand and business metrics.
  • Lead, mentor, and grow a team of creatives; set a high bar for craft, narrative, and taste while creating space for diverse voices and experimentation.
  • Turn great ideas into end‑to‑end campaign concepts; guide direction across channels (social, video, experiential, partnerships), from insight to execution.
  • Partner with Brand Marketing to shape briefs, make strategic trade‑offs, and deliver work that’s part of culture and drives brand love and growth.
  • Partner with Growth Marketing to build a performance marketing creative studio enabling our user acquisition efforts across the globe.
  • Partner with our Country Marketing team to lead and evolve our global agency roster; ensure scopes, standards, and handoffs produce A+ creative worldwide.
  • Oversee creative feedback and quality across all project stages; provide clear, timely decisions that keep momentum without sacrificing excellence.
  • Inspire the organization with industry trends, creative references, and new platforms; codify what’s “on‑brand” and how we measure brand success.

FAQs

What is the primary responsibility of the Senior Director, Creative Marketing at Duolingo?

The primary responsibility is to set the creative vision for Duolingo’s brand building and marketing efforts, leading a team to deliver culturally resonant and high-impact work across various campaigns and channels.

What qualifications are required for this role?

Candidates must have 12+ years in brand/creative roles, significant experience leading creative teams, a proven track record of shipping integrated campaigns, and excellent communication skills.

Where is the position based?

The ability to work from or relocate to New York City or London, UK is required for this position.

Is there a specific salary range for this role?

Yes, the salary range is $228,000 to $342,000 USD, but the actual salary will be determined based on factors such as skills, experience, and internal equity.

What type of experience is considered exceptional for candidates?

Exceptional candidates will have global brand experience, experience with IP-led brands, and a portfolio demonstrating world-class craft and storytelling, among other qualifications.

Will I have opportunities to collaborate with different teams at Duolingo?

Yes, you will collaborate closely with Brand Marketing, Growth, International Marketing, Product, Design, and global agency partners.

Does Duolingo have a commitment to diversity and equal opportunity employment?

Yes, Duolingo is proud to be an Equal Employment Opportunity employer and does not discriminate based on various legally protected characteristics.

Are there additional benefits offered beyond salary?

Yes, Duolingo offers equity compensation and world-class benefits, in addition to the base salary.

How does this role align with Duolingo's mission?

This role directly supports Duolingo's mission to develop the best education in the world and make it universally available by driving high-impact marketing efforts that enhance brand visibility and user engagement.

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Duolingo

Duolingo is the world's most popular way to learn a language.

Technology
Industry
501-1000
Employees
2011
Founded Year

Mission & Purpose

Duolingo is the world’s most popular way to learn a language. Our mission is to develop the best education in the world and make it universally available. Founded in 2011 by Luis von Ahn and Severin Hacker, Duolingo is the most downloaded education app in the history of the App Store and in 2019 became the top-grossing education app worldwide. The app has been awarded Apple's iPhone App of the Year and Android's Best of the Best. Learning a new language used to be expensive; we believe it should be free. Over 1.2 billion people are learning a second language and most of them are learning English to improve their lives. Learning a new language is hard; we believe it can be fun. We use bite-sized lessons that feel like playing a game to keep our learners motivated. With over 500 million learners we have unprecedented data insights on how people learn. Our teams of language learning scientists, machine learning engineers, and AI experts use this data to constantly improve our effectiveness. We’re building a future in which the highest-quality education is accessible to all. Duolingo has raised US $138 million from investors including Union Square Ventures, Capital G (formerly Google Capital), NewView Capital, Kleiner Perkins Caufield & Byers, Drive Capital, Ashton Kutcher and Tim Ferriss.