Senior Director, Digital & Communications

Puig

Nov 5

Applications are closed

Job
Full-time
Expert Level
Customer Relations
Marketing
New York

Requirements

Bachelor’s degree in Marketing or other (preferred)
12+ years’ experience in an operational e-commerce role and consumer marketing role
Experience owning Advertising and Promotional (A&P) investment and Product and Loss (P&L) management
Expert knowledge and skill with data management, consumer analytics, and projection and forecasting skills
Highly collaborative across different stakeholders in a matrixed environment
Experience within beauty and/or fragrance is required
Experience leading a multi-department team with 10+ members
Strong written and verbal communications
Strong project management skills with the ability to handle multiple priorities (ie. Brands, campaigns, retailers, cross functional teams)
Self-motivate, results and solution oriented, strategic thinker
Highly detailed oriented with excellent time management skills
Inquisitive and enthusiastic about digital and marketing
Highly proficient in Microsoft Word, Powerpoint, and Excel
Ability to work in-office three days a week and travel for PR events domestically and international

Responsibilities

Strategic and financial oversight of E-retail business and DTC business to drive robust commercial plans, online traffic and new customer acquisition to deliver monthly and annual goals
Lead digital quarterly business reviews with teams, along with sales reporting, key KPI trackers and addressing gaps when needed
Build strong relationships with multiple retailers and internal teams, while driving business growth and opportunities
Work with teams to drive strategy and planning (ex: promo, allocations, sampling programs, omni executions etc.), quality of execution with retailers (ex: product pages, strong visibility, gift with purchase (gwps)/samples set up on time, launches live on time, etc.), and recommendations for key seasonal moments and launches
Work hand and hand with Key Account Directors (KADs) on an omni channel strategy and execution, while programming retail dotcom only executions where needed
Work across the organization to build DTC framework models and proposals in partnership with internal departments such as Marketing, IT, & Finance to drive digital marketing activities such as CRM, Loyalty, SEO, SEM, Affiliate Marketing, and Programmatic Media Campaigns
Develop and execute strategies to drive significant website traffic, conversion rates, revenue, and profitability, leveraging analytics, and email testing
Provide weekly and monthly business reporting and insights generation
Keep abreast of current consumer trends in DTC and E-Commerce
Develop omnichannel plans through Paid, Earned, and Owned channels across the full portfolio of brands
Lead execution in order to engage consumers, drive sales, and achieve objectives for market share, net revenues and profitability
Taking an entrepreneurial approach to testing new ways of working with a digital and social first lens
Manage media agency in tandem with team to drive digital and social acceleration while pushing a balance of national and retailer campaigns
Identify trends and insights, and optimize spend and performance based on the insights
Ownership of day-to-day advertising budget
Work hand in hand with the PR/influencer in house team on building out robust strategy for earned media & influencer activations
Increase conversation and awareness of Puig brands in the USA marketplace
Understanding of all media channels from traditional (OOH, TV, Print) to digital (CTV/OLV, display, mobile, programmatic) to social/emerging channels
Experience with retailer specific media a plus (Macy’s Media Network, Ulta DMPP, Nordstrom Media Network, Bloomingdale’s Media Network, etc)
Experience with brand search, non-brand search and feed based dynamic channels (display/search retargeting, DPA in social and CRM audience building) a plus
Work hand in hand with the media agency on objectives and KPIs and challenge them on improving digital media efficiency
Ensuring effective implementation in line with brand expectation based on global guidelines & requirements.
Carry out post campaign analysis with the help of the Media Agency to measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Financial planning, budget maintenance and allocation of funds across multi-media platforms. Oversight of POs & Invoice reconciliation.
Sharing our best practices locally and globally and taking a proactive approach with engaging with the community of media managers
Lead content strategies; identification and request of specific local content needed (including the local retailers partners), alignment with marketing goals, to Global Brands teams, challenging them with new ideas to implement the local Digital Strategy

FAQs

What is the primary responsibility of the Senior Director, Digital & Communications?

The primary responsibility is to drive PUIG's digital acceleration strategy and execution across all brands, with a key focus on E-commerce, including retail partnerships and Direct to Consumer (DTC) sites.

How many years of experience are required for this role?

A minimum of 12 years of experience in an operational e-commerce role and consumer marketing role is required.

Is experience within the beauty and fragrance industry necessary?

Yes, experience within the beauty and/or fragrance industry is required for this position.

What level of collaboration is expected in this role?

The role requires highly collaborative interaction across different stakeholders in a matrixed environment.

Will the Senior Director be managing a team?

Yes, the position involves leading a multi-department team with 10 or more members.

What are the expectations for in-office work?

The Senior Director is expected to work in-office three days a week.

What type of educational background is preferred for this role?

A Bachelor's degree in Marketing or a related field is preferred.

What is the salary range for this position?

The expected base salary for this position ranges from $200,000.00 to $220,000.00.

Are there any benefits associated with this position?

Yes, the position offers a competitive benefits package, including health and dental insurance, life insurance, disability insurance, a 401K plan, paid holidays, and a generous paid time-off policy.

How does PUIG support diversity and inclusion?

PUIG is committed to creating an inclusive environment and actively seeks individuals from diverse backgrounds to strengthen their team and culture.

Will travel be required for this position?

Yes, travel for PR events domestically and internationally may be required.

Puig

A unique place to create, grow and make an impact

Retail & Consumer Goods

Industry

1001-5000

Employees

1914

Founded Year

Mission & Purpose

Puig is a home of Love Brands, within a family company, that furthers wellness, confidence and self-expression while leaving a better world. Since 1914, our company’s entrepreneurial spirit, creativity and passion for innovation have made Puig a challenger in the beauty and fashion world. Present in the fragrances and fashion, makeup and skincare categories, our house of Love Brands generates engagement through great storytelling that connects with people’s emotions and is reinforced by a powerful ecosystem of founders. Puig portfolio includes our brands Carolina Herrera, Paco Rabanne, Jean Paul Gaultier, Dries Van Noten, Nina Ricci, Byredo, Penhaligon’s, L’Artisan Parfumeur, Kama Ayurveda, Loto del Sur, Charlotte Tilbury, Uriage and Apivita. As well as the beauty licenses of Comme des Garçons Parfums, Christian Louboutin, Benetton, Antonio Banderas and Adolfo Dominguez, among others. At Puig we honor the values and principles put in place by three generations of family leadership. Today we continue to build on that legacy, through conscious commitments in our ESG Agenda (environmental, social and governance) aligned with the UN Sustainable Development Goals. In 2022 Puig recorded sales of €3,620 million. Puig sells its products in more than 150 countries and has offices in 30 of them.