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Senior Director, Global Marketing Planning

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the LEGO Group

10d ago

  • Job
    Full-time
    Expert Level
  • Marketing
  • London

AI generated summary

  • You should have extensive global marketing experience, strong strategic and analytical skills, proven leadership, effective communication, and the ability to drive growth in complex organizations.
  • You will design global marketing frameworks, lead planning cycles, manage a strategic team, analyze market trends, define metrics, allocate budgets, and collaborate with leaders for decision-making.

Requirements

  • Deep experience in global marketing strategy and planning, including leadership at a senior level.
  • A record of developing global marketing initiatives and guiding teams across regions.
  • An analytical approach that turns insights into direction and clarity.
  • Strong communication and presentation skills that bring plans to life for diverse stakeholders.
  • Comfort navigating large, matrixed organisations and working across geographies.
  • A strategic approach paired with an ability to drive differentiation and long-term growth.

Responsibilities

  • Designing and evolving the global marketing planning framework aligned with overall business direction.
  • Steering annual marketing planning cycles in close collaboration with product groups, ecosystem channels, and regional marketing teams to deliver a unified go-to-market approach.
  • Managing a team of experienced strategists and planners
  • Turning market trends, competitive signals, and consumer insights into clear strategic guidance.
  • Defining important metrics and reporting standards together with the Global Marketing Performance team to track impact and support continuous improvement.
  • Championing a culture of curiosity, performance, and innovation across the broader LEGO marketing organisation!
  • Setting priorities for budget planning and resource allocation across global marketing campaigns and initiatives.
  • Partnering with senior leaders to build recommendations and enable confident decision-making.

FAQs

What is the primary focus of the Senior Director, Global Marketing Planning role?

The primary focus is on driving the strategic planning, alignment, and orchestration of marketing initiatives to develop cohesive global brand experiences that support consumer growth and long-term sales ambitions.

Where is the location for this position?

This position is offered in either our London or Copenhagen office with a flexible hybrid working model.

How many days are required in the office under the hybrid working model?

The hybrid work policy requires an average of 3 days per week in the office.

What are the key responsibilities of this role?

Key responsibilities include designing the global marketing planning framework, steering annual marketing cycles, managing a team, turning insights into strategic guidance, defining metrics with the Global Marketing Performance team, and championing a culture of innovation.

What qualifications are necessary for this position?

Candidates must have deep experience in global marketing strategy, senior leadership experience, strong analytical skills, great communication abilities, and comfort navigating large, matrixed organizations.

What benefits are offered to employees in this role?

Benefits include enhanced paid family care leave, life and disability insurance, wellbeing resources, a generous colleague discount, and a bonus scheme based on performance.

What is the commitment of the LEGO Group towards diversity and inclusion?

The LEGO Group is committed to creating a diverse, dynamic, and inclusive culture where everyone feels safe, valued, and has a sense of belonging.

Is there any requirement regarding background checks for candidates?

Yes, candidates offered positions with high engagement with children are required to participate in Child Safeguarding Background Screening as a condition of the offer.

When should candidates apply for this position?

Candidates are encouraged to apply as soon as possible since applications are reviewed on an ongoing basis and the job may be amended or withdrawn at any time.

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the LEGO Group

Our mission is to inspire and develop the builders of tomorrow.

Manufacturing & Electronics
Industry
10,001+
Employees

Mission & Purpose

We are the LEGO Group, the company behind the world’s most loved LEGO® bricks. Our brand name derived from the two Danish words Leg Godt, which mean “Play Well”. We’ve been sparking imaginations and inspiring the builders of tomorrow since 1932. This is our mission and what motivates our colleagues around the world every day. Today, we remain proudly family-owned with headquarters in Billund, Denmark. We have regional hubs in Boston, USA; London, UK; Shanghai, China; and Singapore, as well as 7 manufacturing facilities around the world. These places are home to 28,000+ colleagues in everything from design and engineering to digital technology and marketing. Together we learn, imagine and build – creating play experiences that are sold in over 130 countries worldwide. A purposeful and responsible global brand where creativity helps to inspire builders all around the world. Just imagine being part of that!