Senior Manager, Brand Strategy

Lyft

Aug 27, 2024

Applications are closed

Job
Full-time
Senior Level
Data
Marketing
Toronto

Requirements

7+ years of brand marketing experience with 2+ years of leadership experience.
Experience working with product managers and/or product marketers, specifically driving towards infusing brand into the product experience.
Expert at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief.
Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact.
Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships.
Inspires creative thinking and a “make it happen” mindset at all levels within their organization.
Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments.

Responsibilities

Lead high priority integrated marketing efforts to build brand preference for Lyft, spearhead campaign planning, creative brief development, go-to-market planning, and oversight of execution/implementation
Partner with cross functional leaders from various disciplines (eg. media, social / influencers, product marketing, product, analytics) to determine channel strategy, activations, and product integration
Partner with the Product Marketing team on the development and implementation of consumer messages that will pull through brand programs
Partner with the Growth Marketing team to support acquisition efforts that simultaneously build brand preference
Create alignment with key internal partners through consistent communication, and deliver program playbooks that will help extend the brand message among both internal and external partners
Act as the ongoing guardian of the brand, work with internal cross-functional teams and agency partners in rolling out and ensuring adoption of the overall brand strategy and guidelines

FAQs

What is the job title for this position?

The job title for this position is Senior Manager, Brand Strategy.

What is the main mission of Lyft?

The main mission of Lyft is to improve people’s lives with the world’s best transportation.

What type of experience is required for this position?

The position requires 7+ years of brand marketing experience with 2+ years of leadership experience.

Will I be working with cross-functional teams?

Yes, you will partner with cross-functional leaders from various disciplines such as media, social/influencers, product marketing, product, and analytics.

What are the expectations for communication in this role?

The role requires consistent communication to create alignment with key internal partners and deliver program playbooks for extending the brand message.

Is there a leadership component to this role?

Yes, the position includes leadership responsibilities, particularly in driving integrated marketing efforts and championing the Lyft brand.

What are the working days in the office for this hybrid role?

Team Members are expected to work in the office 3 days per week: Mondays, Thursdays, and a team-specific third day.

Are there benefits related to mental health?

Yes, the company offers mental health benefits as part of its comprehensive benefits package.

What is the parental leave policy?

Lyft offers 18 weeks of paid parental leave, applicable to biological, adoptive, and foster parents.

Does Lyft value diversity in its hiring practices?

Yes, Lyft proudly pursues and hires a diverse workforce and believes in equal employment opportunities without discrimination.

Lyft

Ride by ride, we’re reimagining the world’s best transportation.

Transportation

Industry

5001-10,000

Employees

2012

Founded Year

Mission & Purpose

Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation, and is available to approximately 95 percent of the United States population as well as select cities in Canada. Lyft is committed to effecting positive change for our cities by offsetting carbon emissions from all rides, and by promoting transportation equity through shared rides, bikeshare systems, electric scooters, and public transit partnerships.