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Senior Manager, Brand Strategy, Planning & Operations – UK & Ireland

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Nike

5d ago

  • Job
    Full-time
    Expert Level
  • Marketing
    Product
  • London

AI generated summary

  • You need strong strategic thinking, brand experience, collaboration skills, operational foresight, an entrepreneurial mindset, storytelling ability, and proven team leadership to drive success.
  • You will partner with senior leadership, drive strategic initiatives, manage budgets, integrate plans, translate insights into narratives, and lead an operations team to ensure excellence.

Requirements

  • Strategic Thinking & Communication: Proven ability to set vision, shape strategy and deliver cross‑functional communication with simplicity and impact.
  • Breadth of Brand Experience: Demonstrated success driving brand strategy and shaping the impact of multiple brands with proven results.
  • Collaboration & Influence: Strong cross‑functional partnership skills that drive alignment and buy‑in.
  • Operational Foresight: Ability to anticipate needs, see around corners and deliver excellence in planning, operations and budget management.
  • Entrepreneurial Drive: A proactive mindset, always seeking innovative ways to shape the future.
  • Storytelling Ability: Skill in translating complex strategy into compelling narratives.
  • Team Leadership: Demonstrated success in building, inspiring and developing diverse teams, fostering creativity and accountability to achieve ambitious outcomes.

Responsibilities

  • In this role, you will partner closely with the Senior Director of Marketing UK&I to drive a wide range of strategic and operational deliverables.
  • This includes the Consumer Code, seasonal concept maps, LT meetings, all‑employee moments, AOP and marketing budget management, resource planning, product management and VP stakeholder engagements; ensuring the organisation is aligned, informed and moving with purpose.
  • You’ll support the strategic workstreams that shape the future of Nike UK&I Marketing, helping define the direction of the brand across one of our most influential markets.
  • Acting as the connective tissue between teams, you will ensure that strategic, seasonal and operational plans are fully integrated and that the organisation moves in lockstep.
  • A key part of your impact will be shaping and delivering internal narratives that translate complex strategic insight into compelling stories, bringing our strategy to life in every meeting, presentation and communication.
  • You will maintain a deep obsession with our consumers, gathering, analysing and applying insights to UK&I plans, while feeding them into EMEA and Global teams to help refine Nike’s long‑term strategic direction.
  • Finally, you will empower and lead a passionate operations team, fostering excellence in budget and product management and enabling the team to deliver at the highest level.

FAQs

What is the primary location for this position?

This position is based in London, UK.

Who will this role report to?

This role reports directly to the Senior Director of Marketing, UK & Ireland.

What teams will the Senior Manager, Brand Strategy, Planning & Operations collaborate with?

The role involves collaboration with the UK & Ireland Marketing Leadership Team, including Sales, Sports Marketing, Brand Creative, Retail Marketing, Communications, Energy Marketing, and Social Community & Impact teams.

What are the key responsibilities of this position?

Key responsibilities include driving brand strategy, strategic and operational deliverables, managing budget and resources, and shaping internal narratives that communicate strategic insights effectively.

What kind of experience is required for this role?

Candidates should have experience in brand planning strategy, a deep love of sport and UK culture, and a proven track record in developing diverse teams.

How important is cross-functional collaboration in this role?

Cross-functional collaboration is critical, as it drives alignment and buy-in across various teams to ensure the success of brand initiatives.

What skills are essential for applicants?

Essential skills include strategic thinking, strong communication, operational foresight, storytelling ability, team leadership, and an entrepreneurial drive.

Will there be opportunities for team development in this position?

Yes, the role emphasizes building, inspiring, and developing diverse teams to foster creativity and achieve ambitious outcomes.

What is the focus of the brand strategy in this role?

The focus is on discerning emerging trends, shaping a compelling narrative, and ensuring that branding efforts align with consumer insights and market dynamics.

What impact does this role have on Nike's operations in the UK & Ireland?

This role drives brand excellence and sets benchmarks for progress and innovation, shaping the future direction of Nike Marketing within one of the company's most influential markets.

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Nike

Retail & Consumer Goods
Industry
10,001+
Employees
1972
Founded Year

Mission & Purpose

Nike is a multinational corporation primarily engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Their ultimate mission is to bring inspiration and innovation to every athlete in the world, where "if you have a body, you are an athlete." Nike's purpose is to create groundbreaking sport innovations, design products that help athletes of all levels reach their full potential, and promote an active and healthy lifestyle globally. Through their products and initiatives, Nike aims to empower athletes and inspire positive change in communities, fostering a culture of inclusivity, sustainability, and excellence in sports and beyond.

Benefits

  • Get Moving

    Whether you’re trying to move to a new city or just across one of NIKE’s campuses, we will help you get where you’re going — no matter the distance.

  • Fitness Fit For All

    Whether you’re just getting started or consider yourself a fitness pro, NIKE provides fitness opportunities and discounts for all levels and goals.

  • Financial Health

    NIKE offers competitive pay and robust retirement plans that meet you wherever you are in life and help you plan for future financial goals.

  • Health & Wellness

    NIKE’s got your back. With various life insurance and health care packages, we’ve got you covered.

  • Giving Back

    We believe in doing good on and off the field, which is why NIKE matches donations and rewards volunteer time to help you support the causes you are passionate about.