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Senior Manager, Commercial Strategy & Innovation

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  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • Toronto

Requirements

  • 5+ years of commercial, sales, or marketing experience.
  • Strategic & analytical thinking: demonstrated thought-leadership.
  • Ability to draw insights and develop strategies grounded in facts.
  • Intermediate Excel skills (pivot tables, functions, formulas, etc.).
  • Demonstrated ability to navigate complex organizational structures.
  • Ability to present to stakeholders at all levels of organization including senior leadership.
  • Brand Strategy / Brand Marketing experience is an asset.
  • Experience leading people in a cross-functional environment is an asset.
  • Relevant Masters degree an asset.

Responsibilities

  • Lead the Commercial Strategy for Coke Canada and work with our Brand Partners on the ideation around growth and innovation.
  • Create overall growth plans by category (sources of growth), ensuring category targets are in line with our strategic goals and brand expectations.
  • Collaborate with Brand Partners on annual commercial planning process.
  • Act as a key Coke Canada lead with Brand Commercial and Marketing teams, aligning on calendar of activities, market programs and focus periods.
  • Act as commercial category subject matter expert, including identifying needs for market-specific initiatives, risks and opportunities.
  • Analyze business results, assess opportunities, and identify and lead the development of gap closing plans with the commercial execution, revenue growth management and sales teams.
  • Manage portfolio optimization and innovation pipeline and all associated activities for the commercialization of new products and skus, working with Brand Partners to optimize existing package/flavour assortment in line with relevant consumer insights, and ensuring new Coke Canada SKUs are all profitable, commercially viable, and executed successfully in market.

FAQs

What is the job title for this position?

The job title is Senior Manager, Commercial Strategy & Innovation.

Where is this job located?

This job is located in Toronto and follows a hybrid work model.

What type of employment is being offered?

The position is for a regular full-time salaried employee.

What are the primary responsibilities of this role?

The primary responsibilities include managing annual category business plans, overseeing the innovation pipeline, collaborating with brand partners, analyzing business results, and managing portfolio optimization.

What qualifications are required for this position?

Candidates should have 5+ years of commercial, sales, or marketing experience, strategic and analytical thinking skills, intermediate Excel skills, and the ability to navigate complex organizational structures.

Is experience in brand strategy or brand marketing an asset for this role?

Yes, brand strategy or brand marketing experience is considered an asset.

Does the position involve working with senior leadership?

Yes, the role includes presenting to stakeholders at all levels of the organization, including senior leadership.

Is a relevant master's degree preferred for this position?

Yes, a relevant master's degree is considered an asset.

Are there any requirements regarding employment verification for this job?

Yes, all offers of employment are conditional upon a successful background clearance, which may include criminal clearance, employment verification, and education verification.

How does Coke Canada Bottling support diversity and inclusion in the workforce?

Coke Canada Bottling is committed to creating a diverse and inclusive workforce and has several programs, policies, and resources in place to support their employees.

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.