Logo of Huzzle

Home

Matches

Explore

Manage

Senior Manager, Sports Marketing

image

The Coca-Cola Company

Jun 12, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
  • $126K - $147K
  • Atlanta

Requirements

  • Bachelor’s Degree required
  • 5-7 or more years of sports marketing experience, preferably in the consumer goods/beverages industry and with a preference for experience in basketball (professional, college, NIL)
  • Knowledge of brand strategy and application across channel, including local marketing
  • Budget responsibility and management
  • Understands the key drivers of brand health across entire portfolio
  • Knowledge of key consumption occasions, shopper messaging, and methods of activation
  • Proven record of accomplishment of achieving sustainable results
  • Functional Skills Required:
  • Collaborating for Value
  • Collaborative Business Planning
  • Partnership Management
  • Developing and upholding the Coca-Cola partner commitment
  • Rules development, legal approval process
  • Brand Acumen – positioning, role, occasions, vision
  • Collaboration (e.g. Region Commercial, Sales and Ops and Agencies)
  • Creative thinker with a passion for sports and marketing innovation.

Responsibilities

  • Manage partnerships, manage contractual obligations, and total budget for partnerships
  • Interpret brand business plans to develop impactful brand integration with assets
  • Grow our brands through partnerships and activation including research, analysis, recommendations for programming, customer programming and influencing and gaining alignment with all cross functional partners to achieve success
  • Manage and leverage all asset inventory
  • Lead agency partner relationships
  • Act as subject matter expert to ensure all POS, packaging, coupons etc. protect the company’s rights, trademarks and investment while serving the best interest of our customers and assets
  • Stay up-to-date on industry trends, best practices, and emerging technologies in sports marketing and basketball.

FAQs

What is the primary focus of the Senior Manager of Sports Marketing role?

The primary focus of the Senior Manager of Sports Marketing role is to develop asset strategy and activation plans for National Sports Assets that support brand strategies, understand the consumer, and drive brand preference and consumption.

What kind of experience is preferred for this role?

The ideal candidate will have a proven track record of success in sports marketing and strong project management skills, with a preference for experience in basketball (professional, college, NIL).

What are some of the responsibilities of the Senior Manager of Sports Marketing?

Responsibilities include building annual asset activation plans, customer programming, experiential and in-venue activation consistent with Look of Success, local market activation, and communicating with local Sales/Ops teams.

image

The Coca-Cola Company

Retail & Consumer Goods
Industry
10,001+
Employees
1892
Founded Year

Mission & Purpose

The Coca-Cola Company is a global beverage corporation that offers over 500 brands in more than 200 countries and territories, including well-known products such as Coca-Cola, Dasani, Fanta, and Sprite. Their ultimate mission is to refresh the world and inspire moments of optimism and happiness through their beverages. The company's purpose is to continually transform their portfolio by reducing sugar in their drinks, introducing innovative products, and minimising their environmental impact through initiatives like water replenishment and recycling. With their bottling partners, they employ over 700,000 people, contributing to economic opportunities in communities worldwide.