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Senior Marketing Manager, Sports Disney+ EMEA

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The Walt Disney Company

18d ago

  • Job
    Full-time
    Senior & Expert Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need extensive sports marketing experience, strong digital/social skills, multi-market campaign leadership, and a deep understanding of fan culture. Exceptional communication and organizational skills are essential.
  • You will execute sports marketing strategies, collaborate across teams, manage campaigns, analyze performance, and drive innovation to enhance Disney+ sports visibility and engagement.

Requirements

  • * Extensive experience in sports marketing, ideally within a media, streaming, or entertainment environment
  • * Proven expertise in social, influencer, and digital marketing, with strong examples of creative and measurable impact
  • * Experience leading multi-market campaigns within complex, matrixed organizations
  • * Deep understanding of sports fan culture and how to connect authentically across different sports and territories.
  • * Demonstrated ability to translate audience insight into compelling creative strategy
  • * Strong leadership, collaboration, and stakeholder-management skills, with confidence working across senior levels and global teams
  • * Exceptional communication and presentation abilities
  • * A proactive, strategic, & highly organized marketer who thrives in a fast-moving environment

Responsibilities

  • Develop and execute the regional Disney+ Sports marketing strategy, ensuring alignment with the overarching Disney+ marketing sync plan and regional business priorities
  • Work with our Disney+ and ESPN colleagues to deliver complementary, cross-platform marketing plans that leverage the combined strength of Disney+ and ESPN to maximize reach, resonance, and brand impact
  • Serve as the Disney+ Sports marketing lead across the region, acting as the key liaison between Disney+ Global Marketing, Business Development, and ESPN teams
  • Oversee the development of outstanding sports creative across all EMEA territories, ensuring a consistent look and feel, tone of voice, and message hierarchy while adapting to local market nuances where needed
  • Partner with internal creative and external agencies to deliver world-class, culturally relevant campaigns that engage diverse sports audiences
  • Act as a subject-matter expert across all marketing channels, with a particular focus on social, influencer, and digital marketing
  • Engage the analytics and insights teams to understand audience behaviours, content viewing drivers, and effective ways to reach and retain sports viewers
  • Collaborate with Disney+ business verticals to deliver integrated campaigns that drive both brand and business objectives. This will include:
  • Merchandising teams to build a cohesive approach to Sports on our platform
  • Our in-house social team to deliver innovative social and influencer strategies to deepen engagement and community building among sports fans
  • Our PR team, to build a drumbeat of news and events that will keep Disney+ Sports offering front and centre in earned media
  • As well as product, performance commercial and finance teams
  • Work closely with Networks, ESPN, and third-party rights holders to coordinate and amplify joint marketing initiatives
  • Provide marketing input into rights negotiations, ensuring fan insights and promotional potential inform acquisition decisions
  • Manage end-to-end campaign planning, budgeting, and delivery across EMEA markets
  • Track and evaluate performance metrics, applying insights to optimize future campaigns and drive continuous improvement
  • Champion innovation, testing new formats, technologies, and creative approaches to elevate Disney+’s sports marketing

FAQs

What is the location of the Senior Marketing Manager, Sports position?

The position is based in our London Hammersmith office.

What type of experience is required for this role?

Extensive experience in sports marketing, ideally within a media, streaming, or entertainment environment is required.

Will this role involve collaboration with other teams?

Yes, this role involves close collaboration with ESPN, Networks, and various Disney+ verticals including merchandising, commercial, performance, finance, PR, social, product, and analytics.

What are the key responsibilities of the Senior Marketing Manager, Sports?

Key responsibilities include developing and executing the sports marketing strategy, overseeing creative development, acting as a subject-matter expert in marketing channels, collaborating on integrated campaigns, managing campaign execution and measurement, and championing innovation.

What type of marketing channels will the Senior Marketing Manager focus on?

The Senior Marketing Manager will particularly focus on social, influencer, and digital marketing.

Are there benefits associated with this position?

Yes, benefits include 25 days of annual leave, private medical insurance & dental care, free park entry, Disney discounts, and excellent parental and guardian leave.

What values does the Disney+ team embrace?

The Disney+ team is grounded in values of Integrity, Inclusion, Creativity, Collaboration, and Community.

How does Disney+ view diversity in its workforce?

The Walt Disney Company is committed to forming a diverse workforce that is representative of their audiences, respecting a variety of voices, identities, backgrounds, experiences, and perspectives.

What is the role's emphasis on audience engagement?

The role emphasizes understanding audience behaviors, content viewing drivers, and effective ways to reach and retain sports viewers to drive awareness and demand for Disney+’s sports offering.

Is there a requirement for knowledge about sports fan culture?

Yes, a deep understanding of sports fan culture and how to connect authentically across different sports and territories is essential.

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The Walt Disney Company

Entertainment & Media
Industry
10,001+
Employees

Mission & Purpose

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started! The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of… What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!