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Senior Online Brand Manager - Consumer Products Division

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L'Oréal

Today

  • Job
    Full-time
    Senior Level
  • Marketing
    Product
  • London

AI generated summary

  • You are digitally adept with 7+ years in digital marketing, strategic, data-driven, results-oriented, communicative, innovative, and a proven leader in driving online growth in beauty.
  • You will define online brand strategies, execute activation plans, analyze performance data, collaborate across teams, and optimize content to drive growth and improve KPIs.

Requirements

  • Digitally Adept: You are digitally fluent with 7+ years of experience in digital marketing, e-commerce, and broader online core competencies. You are eager to leverage your skills and knowledge in a challenging environment and grow your career alongside high-calibre and ambitious individuals.
  • Strategic & Analytical: You are a highly analytical and strategic thinker, passionate about driving online growth within the beauty industry. You possess a deep understanding of e-commerce dynamics and thrive in its fast-paced environment.
  • Data-Driven: You are a data-driven decision-maker, adept at extracting actionable insights and adapting strategies to maximize impact.
  • Experienced & Results-Oriented: You are experienced in developing and executing winning go-to-market strategies, managing performance, and optimizing content to achieve ambitious growth targets. Your expertise in online product launches, coupled with your understanding of the beauty landscape, makes you ideally suited to lead our online expansion.
  • Communicative & Collaborative: A strong communicator with excellent presentation skills, you excel at collaborating across functions, influencing stakeholders, and aligning teams towards shared goals.
  • Proactive & Innovative: You are comfortable taking ownership, driving results, and navigating the complexities of the digital marketplace. You are a forward-thinking innovator, constantly seeking opportunities to enhance our online presence and stay ahead of the curve.
  • Leadership & Strategic Acumen: You are a leader, adept at identifying and owning strategic projects, with a proven record of driving results that have contributed significantly to business decisions, and shaping brand and category go-to-market strategies.

Responsibilities

  • Go-To-Market-Strategy: Own and define the online category and brand growth strategy by identifying WHERE to play (key retailers), WHAT to prioritize (hero products & assortment), WHEN to activate (key retail moments calendar) and HOW to win (defining activation strategies and tactics).
  • Strategic Impact & Team Contribution: As a senior leader within the team, you will be instrumental in identifying, owning, and delivering workstreams and projects designed to drive significant improvements across your team, the wider business unit, or even the entire division. You will actively contribute to divisional meetings, leveraging your expertise to foster improved outcomes.
  • Brand & Category Strategic Oversight: Furthermore, you will be expected to play a critical role in shaping the marketing and go-to-market strategies for your brand and categories. You will also own and manage conversations related to category arbitration where required, ensuring strategic alignment and optimal results.
  • End-to-End Execution: Responsible for orchestrating the flawless execution of all online activation plans, ensuring seamless alignment with the overarching strategy. This includes spearheading impactful new product launches online. Maximizing key retailer moments by collaborating closely with internal teams. Delivering impactful hero product selections and optimized assortment strategies that drive results across the trade. Securing and aligning resources & budgets behind our strategies to ensure we have the fuel to win.
  • Performance Management: Proactively monitor and analyse the latest performance data, benchmarking against the competition to inform ongoing plan adaptation. Deliver actionable insights on key initiatives, including new product launches, key retailer moments, and hero product & assortment performance.
  • Cross-Functional Leadership: This role will champion effective collaboration with Retail Media (+Events), Marketing, and Commercial teams to ensure alignment of paid media and on-site investments with key activation moments, hero product strategies, optimized assortments, and new product launches.
  • Content Optimisation: Develop an understanding of best-in-class PDP content and establish a content roadmap that will lead to improvement in key KPIs. Brief and approve all assets for retailer-specific activations, ensuring alignment with marketing best practices. Monitor the health of our online PDPs as tools become available to inform ongoing optimization.

FAQs

What is the primary responsibility of the Senior Online Brand Manager - Consumer Products Division?

The primary responsibility is to spearhead the online growth strategy for the brand, including defining the go-to-market strategy, orchestrating online activation plans, and driving significant improvements in performance across the team and division.

How many years of experience are required for this position?

A minimum of 7 years of experience in digital marketing, e-commerce, and relevant online competencies is required.

What qualities are we looking for in a candidate?

We are looking for a digitally savvy, strategic, and analytical individual who is data-driven, experienced in executing go-to-market strategies, a strong communicator, proactive, and possesses leadership and strategic acumen.

Will there be opportunities for personal and professional development in this role?

Yes, L'Oréal emphasizes learning with top-notch leadership programs, skills training, and expert talks to help employees master their roles and grow their careers.

What types of products will the Senior Online Brand Manager oversee?

The manager will oversee a portfolio including hero products, optimised assortments, and new product launches within the beauty industry.

Is there a focus on cross-functional collaboration in this position?

Yes, the role requires effective collaboration with various teams, including Retail Media, Marketing, and Commercial teams, to ensure alignment on activation moments and strategies.

What are the key performance indicators (KPIs) for this role?

Key performance indicators will include metrics related to online growth, hero product performance, assortment optimization, and the effectiveness of new product launches and retailer activations.

What type of work environment can I expect in this role?

You can expect a fast-paced, dynamic environment that encourages collaboration and innovation while focusing on driving online growth in the beauty sector.

Are there specific retailers or markets that the role will focus on?

Yes, the role will identify key retailers and specific markets where the brand can effectively play and prioritize its online growth strategy.

What benefits does L'Oréal offer employees?

L'Oréal offers an industry-leading benefits package, including discounts on products, private medical insurance, enhanced family leave, learning opportunities, and a competitive pension plan.

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L'Oréal

Retail & Consumer Goods
Industry
10,001+
Employees
1909
Founded Year

Mission & Purpose

L'Oréal is a multinational beauty and cosmetics company that operates in various segments of the beauty industry, including skincare, haircare, makeup, and fragrance. They offer a wide range of beauty products and solutions through their diverse portfolio of brands. L'Oréal's ultimate mission is to provide innovative and superior beauty products that cater to the diverse needs and desires of individuals worldwide. Their purpose is to enhance people's lives through beauty, empowering individuals to express themselves, boost their confidence, and embrace their unique identities. L'Oréal aims to combine science, research, and creativity to deliver high-quality and sustainable beauty solutions that promote inclusivity, diversity, and self-expression. By continuously innovating and staying at the forefront of the industry, L'Oréal strives to shape the future of beauty and contribute to the well-being and self-esteem of consumers globally.