Logo of Huzzle

Home

Matches

Explore

Manage

Senior Regional Marketing Manager

image

Alation

Jun 16, 2024

Applications are closed

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
  • London

Requirements

  • 7+ years of experience in Regional Marketing in B2B technology.
  • Success in building and executing integrated campaigns, leveraging multiple channels to reach your target audience.
  • A clear understanding of technology, data applications, cloud, and emerging technologies with the capability to skillfully integrate into programmes that deliver on sales and product objectives.
  • Strong writing and presentation skills to translate detailed content into impactful go-to-market materials including web, email, and social content.
  • Successful direct and digital marketing campaign experience.
  • Demonstrated ability to achieve hands-on results working cross-functionally with sales, marketing, and product teams.
  • Goal-oriented, collaborative, customer-focused, detailed, persistent, active listener, resourceful, and influential.
  • Understands how to build and execute a campaign from concept to measurement in market.
  • Strong project management, planning, and organisational skills with attention to detail. An ability to take the initiative and deliver projects unsupervised.
  • Have a strong, metrics-driven background and the ability to utilise both qualitative and quantitative data.
  • You understand the importance of relationships and love working with other teams to achieve the best possible result.
  • Experience communicating effectively with senior-level executives and account executives.
  • Ability to handle multiple projects simultaneously while working with a wide variety of cross-functional teams and vendors.
  • Ability to deal with occasional ambiguity and courage to take risks and try new things.

Responsibilities

  • Partner with sales to develop annual and quarterly marketing plans based on regional strategy, targets, and priorities. Identify key target accounts and audiences, define regional campaigns required to support sales goals.
  • Collaborate with marketing peers and sales leadership to create and gain consensus for go-to-market (GTM) plans in alignment with strategic product mandates and sales directives.
  • Help design customer and prospect campaigns to generate demand, strengthening assigned pipeline goals.
  • Drive account-based marketing strategy against target accounts in EMEA in partnership with sales.
  • Partner with the customer marketing team to source and connect with customers on reference activities, including event presentations, videos, and case studies.
  • Drive co-marketing activities with global and regional partners to drive awareness and pipeline generation.
  • Target and promote thought leadership content and new marketing assets that align with the customer journey, sales buying stages and support the GTM plan for specific accounts.
  • Measure the impact of marketing activities on customer growth, retention, and financial outcomes, and communicate these impacts within the organisation.
  • Identify opportunities to improve go-to-market strategy & tactic effectiveness through better audience segmentation, marketing techniques and processes.

FAQs

What are the key responsibilities of a Senior Regional Marketing Manager at Alation?

The key responsibilities of a Senior Regional Marketing Manager at Alation include driving the adoption of Alation’s data intelligence solutions in EMEA, establishing partnerships with sales and the broader marketing team, planning and executing targeted marketing activities in the region, and establishing Alation as the market leader in data intelligence solutions.

Who does the Senior Regional Marketing Manager report to at Alation?

The Senior Regional Marketing Manager reports to the Global VP, Revenue Marketing based in the US.

What skills are necessary for a Senior Regional Marketing Manager at Alation?

Necessary skills for a Senior Regional Marketing Manager at Alation include knowledge in the data & analytics market, B2B marketing experience, creativity, the ability to work well in a team environment, and proficiency in managing multiple projects.

What is the goal of the Senior Regional Marketing Manager role at Alation?

The goal of the Senior Regional Marketing Manager role at Alation is to drive significant regional pipeline and revenue by establishing partnerships, planning and executing marketing activities, and positioning Alation as the market leader in data intelligence solutions.

image

Alation

Leader in enterprise #DataIntelligence solutions 🧡 Data Governance Partner of the Year for Snowflake & Databricks

Technology
Industry
501-1000
Employees
2012
Founded Year

Mission & Purpose

Alation is the leader in enterprise data intelligence solutions, enabling self-service analytics, cloud transformation, and data governance. More than 450 enterprises build data culture and improve data-driven decision-making with Alation, including Cisco, Nasdaq, Pfizer, Salesforce, and Virgin Australia. Alation has been named to Inc. Magazine’s Best Workplaces list three times, is a 2022 UK’s Best Workplaces™ for Women, and recognized as a 2022 UK’s Best Workplaces™ in Tech.

Culture & Values

  • Move the Ball

    We take small steps in the present to make it to the future we’re seeking.

  • Build for the Long Term

    We plan to fulfill a bold, ambitious mission over decades to come.

  • Listen Like You’re Wrong

    Data and insight are most valuable when they surprise us and prove us wrong.

  • Measure Through Customer Impact

    We measure ourselves by the impact we achieve, not the benefits we receive.