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Senior Sales Manager, Twitch

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Amazon

24d ago

  • Job
    Full-time
    Senior Level
  • Sales & Business Development
    Marketing
  • London

AI generated summary

  • You need extensive experience in digital media sales, strong agency/brand relationships, knowledge of video/programmatic, and fluency in English, with a network in creator and gaming communities.
  • You will educate clients, build relationships, design custom creator programs, advise on brand safety, execute projects, and convert trends into proposals while managing sales pipeline.

Requirements

  • Significant experience in digital media, influencer/creator marketing, or social advertising sales with consistent quota attainment;
  • Proof of selling custom/partnership programs that included creators/streamers and delivered measurable outcomes;
  • Established senior relationships at agencies/brands (incl. social/influencer/content leads);
  • Working knowledge of video/programmatic (e.g., Amazon DSP) and campaign measurement;
  • Fluency in English and the local market language; excellent storytelling, negotiation, and written skills;
  • Experience with platforms such as TikTok, YouTube, Instagram, Twitch or creator tech (MCNs, creator commerce, moderation tools);
  • Hands-on familiarity with creator vetting, safety/suitability frameworks, usage rights/whitelisting, and disclosure norms;
  • Strong network among creators, agents, and talent managers; comfort briefing creators and managing deliverables;
  • Cultural fluency in gaming and live communities; ability to translate trends into brand strategies.

Responsibilities

  • Be the market’s Twitch expert for live streaming, creators/streamers, and Gen Z engagement; run client education and planning sessions;
  • Build senior relationships across media, social/influencer, and brand teams; originate briefs and grow incremental spend;
  • Design and sell custom creator programs (streamer integrations, co-created content, live tentpoles, commerce extensions) with clear KPIs;
  • Advise on brand safety/suitability, creator selection and contracting, disclosure/usage rights, and best-practice messaging for live.
  • Orchestrate execution with Creative Strategy, Ad Tech/Amazon DSP, Events, and Production; ensure delivery, measurement, and case studies.
  • Convert cultural and platform trends into actionable proposals; manage forecast, pipeline, and deal hygiene in salesforce with discipline.

FAQs

What is the primary responsibility of a Senior Sales Manager at Twitch?

The primary responsibility is to own revenue growth by packaging creator/streamer-led solutions, live sponsorships, and video media into high-impact campaigns.

What qualifications are required for this role?

Candidates are required to have significant experience in digital media, influencer/creator marketing, or social advertising sales, along with proof of selling custom programs that included creators/streamers and established senior relationships at agencies/brands.

Are there any preferred qualifications for this position?

Yes, preferred qualifications include experience with platforms like TikTok, YouTube, Instagram, and familiarity with creator safety and suitability frameworks, as well as a strong network among creators and cultural fluency in gaming and live communities.

What does the team focus on within Amazon Ads?

The team focuses on combining cultural curiosity and creative craft with Amazon’s scaled ad stack to help brands engage authentically in live environments.

What kind of relationships should the Senior Sales Manager build?

The Senior Sales Manager should build senior relationships across media, social/influencer, and brand teams to grow incremental spend.

Is fluency in languages important for this role?

Yes, fluency in English and the local market language is important, along with excellent storytelling, negotiation, and written skills.

How does Amazon Ads define its inclusive culture?

Amazon Ads defines its inclusive culture as one that empowers Amazonians to deliver the best results for customers, emphasizing diversity as central to success.

What is the role’s involvement with live streaming and creators?

The role involves being the market’s Twitch expert for live streaming and creators/streamers, running client education and planning sessions to create impactful advertising programs.

What tools or technologies should the Senior Sales Manager be familiar with?

Familiarity with video/programmatic tools such as Amazon DSP and campaign measurement is expected.

Do we provide accommodations for applicants with disabilities?

Yes, Amazon offers support for interview and onboarding processes for applicants with disabilities.

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Amazon

Retail & Consumer Goods
Industry
10,001+
Employees
1994
Founded Year

Mission & Purpose

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. We are driven by the excitement of building technologies, inventing products, and providing services that change lives. We embrace new ways of doing things, make decisions quickly, and are not afraid to fail. We have the scope and capabilities of a large company, and the spirit and heart of a small one. Together, Amazonians research and develop new technologies from Amazon Web Services to Alexa on behalf of our customers: shoppers, sellers, content creators, and developers around the world. Our mission is to be Earth's most customer-centric company. Our actions, goals, projects, programs, and inventions begin and end with the customer top of mind. You'll also hear us say that at Amazon, it's always "Day 1."​ What do we mean? That our approach remains the same as it was on Amazon's very first day - to make smart, fast decisions, stay nimble, invent, and focus on delighting our customers.