FAQs
What is the primary responsibility of the Senior Social Brand Manager?
The primary responsibility of the Senior Social Brand Manager is to develop and manage the social activation and content strategy in alignment with the brand calendar, as well as oversee talent management for local campaign shoots.
What social media platforms will I be expected to work with?
You will be expected to work with various social media platforms, with a specific focus on developing a social commerce strategy on TikTok and managing relationships with influencers across different channels.
What type of campaigns will I be involved in?
You will be involved in campaigns that include content creation for advocacy/social-only initiatives, influencer campaigns, and trend-led content as part of the overall marketing strategy.
Will I have the opportunity to work with influencers?
Yes, you will be responsible for identifying the right talent for campaigns, building relationships with influencers and their agents, and tracking influencer performance for paid campaigns.
How will performance be evaluated in this role?
Performance will be evaluated through monthly reporting on share of voice on social media, post-campaign analysis, and the optimization of spending based on metrics such as CPV (Cost Per View) and CPE (Cost Per Engagement).
Is this role collaborative?
Yes, this role requires excellent collaboration with the marketing team and other stakeholders, as well as the ability to support the wider team where needed.
What skills are essential for this position?
Essential skills include expertise in influencer marketing, social content creation, social media analytics, a creative eye, attention to detail, and proficiency in maintaining an authentic brand voice across social media platforms.
What kind of growth opportunities does L'Oréal offer?
L'Oréal offers various growth opportunities, including access to top-notch leadership programs, skill-building resources, and expert talks to help you master your role.
Are there any benefits offered for wellness and personal development?
Yes, L'Oréal provides a comprehensive benefits package that includes private medical and dental insurance, discounted gym memberships, onsite mental health support, and enhanced family leave, including paid fertility leave.
How does L'Oréal approach diversity and inclusion?
L'Oréal is committed to creating a diverse, equitable, and inclusive environment where all individuals are welcomed and valued. The company actively seeks a diverse talent pool and embraces different backgrounds and perspectives.