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Senior Specialist, Brand Marketing

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McLaren Racing

2mo ago

  • Job
    Full-time
    Senior Level
  • Customer Relations
    Marketing

AI generated summary

  • You should have sports industry experience, project management skills, digital marketing knowledge, content expertise, event experience, and strong collaboration and presentation abilities.
  • You will manage marketing campaigns, plan and execute strategies, oversee project timelines, create briefs for creative teams, and collaborate with third-party agencies.

Requirements

  • Proven experience in the sports industry.
  • Working with/for an elite sports organisation an advantage.
  • Comfortable working independently in a fast-paced environment whilst working to tight deadlines.
  • Proven experience applying project management to deliver multi-channel marketing campaigns.
  • Confidence & conviction presenting to stakeholders across all levels of the business.
  • Fluent understanding of the sports marketing landscape, with demonstrated passion and curiosity for brand storytelling.
  • Solid knowledge of digital marketing & paid media.
  • Strong experience of content marketing, with proven experience briefing, planning and executing content shoots.
  • Experience of working on events or experiential marketing.
  • Excellent collaboration skills, with the ability to unite multiple stakeholders and functions around shared goals for the brand.
  • Experience working with high-profile talent is desired.

Responsibilities

  • Deliver key campaign moments in the marketing calendar, ensuring effectiveness and consistency across multiple race series.
  • Support with the planning of annual marketing calendar and longer-term brand marketing strategy.
  • Apply efficient project management principles: running project groups, governing project plans and ensuring delivery from cross-functional teams against agreed timelines.
  • Build multi-channel campaign plans that have consideration for the full consumer journey and all consumer touchpoints.
  • Develop exceptional creative briefs for the Brand Creative Studio to ensure full understanding of the brand’s objectives, and subsequent execution of industry-leading creative materials.
  • Manage third-party agencies and production partners where required.

FAQs

What is the primary focus of the Senior Specialist, Brand Marketing role?

The primary focus of the role is to support the Head of Brand Marketing in developing and delivering major brand marketing campaigns that drive brand growth, engage fans, and meet critical business outcomes.

What are the key responsibilities associated with this position?

Key responsibilities include campaign execution and project management, concept development and campaign planning, and managing commercials, partnerships, and licensing.

What experience is required for this role?

Proven experience in the sports industry is required, with an advantage for those who have worked with or for an elite sports organization.

How does this role contribute to the marketing calendar?

The Senior Specialist will support planning the annual marketing calendar and longer-term brand marketing strategy while delivering key campaign moments in the marketing calendar.

Is experience in digital marketing necessary for this position?

Yes, a solid knowledge of digital marketing and paid media is necessary.

Will I be working with external partners in this role?

Yes, the role involves managing third-party agencies and production partners as required.

What kind of campaigns will I be working on?

You will be working on integrated, multi-channel campaigns that consider the full consumer journey and all consumer touchpoints.

Are collaboration skills important for this position?

Yes, excellent collaboration skills are essential, as you will need to unite multiple stakeholders and functions around shared goals for the brand.

What is the location of McLaren Racing?

McLaren Racing is based at the iconic McLaren Technology Centre (MTC) near Woking.

What benefits does McLaren offer its employees?

McLaren offers a comprehensive package of benefits including private healthcare, car schemes, life insurance, and generous pension contributions.

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McLaren Racing

The home of McLaren Racing. Let's get down to business! 🏁

Entertainment & Media
Industry
1001-5000
Employees
1963
Founded Year

Mission & Purpose

McLaren Racing was founded by racing driver Bruce McLaren in 1963. The team entered its first Formula 1 race in 1966. McLaren has since won 20 Formula 1 world championships, 183 Formula 1 grands prix, the Indianapolis 500 three times, and the Le Mans 24 Hours at its first attempt. McLaren Racing competes across five racing series. In 2024, the team competes in the FIA Formula 1 World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri. In 2024, Arrow McLaren will compete in the NTT INDYCAR SERIES with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and David Malukas, the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team drivers Sam Bird and Jake Hughes, and the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström. The team also competes in the F1 Esports Pro Championship as McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships. McLaren is a champion for sustainability in the sport and a signatory to the UN Sports for Climate Action Commitment. It is committed to achieving net zero by 2040 and fostering a diverse and inclusive culture in the motorsport industry.