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Shopper Marketing Manager

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McCormick & Company

Oct 13, 2024

Applications are closed

  • Job
    Full-time
    Senior Level
  • Marketing
    Product

Requirements

  • Relevant experience in FMCG, including Shopper, Trade or Customer Marketing experience. History of developing and delivering media plans and campaigns.
  • Problem-solving skills
  • Good communication skills (verbal, non-verbal, listening)
  • Influencing skills
  • Quick learner
  • Ability to build business relationships, dealing with ambiguity
  • Agility and ability to pivot at pace
  • Creative thinking & growth mindset
  • Continuous improvement mindset

Responsibilities

  • Develop impactful best in class omni-shopper marketing campaigns strategies for your accounts, following through to execution. End to end campaign management and post-launch evaluation of activities.
  • Be an integral part of your key account team, internally and externally focused.
  • Internally: Go to contact for media within your account. Externally: Lead customer presentations and drive regular contact with key accounts. Present compelling insight led shopper marketing plans with conviction which align with McCormick and retailer strategies.
  • Own the launch of NPD & innovation platforms in store to drive trial and penetration within your accounts.
  • Optimally manage the day-to-day relationships with our third party agency partners, to foster a collaborative, efficient and effective way of working.
  • Guide and develop executive/graduate through delivery of pre-filled shippers to build understanding of the process, agency management and supply chain. Support on execution of pre-filled displays where needed.
  • Proficiently manage budget and investment levels for your accounts, including monthly financial reviews. Support Senior Manager in planning of annual budget and shopper marketing strategy.
  • Promoting ‘shopper first’ mindset across the business and considering the shopper in every business decision.
  • Effectively interpret all available industry, category, customer and shopper data, (i.e. target occasions, missions, customers, channels and shopper segments) and translate it into a clear set of prioritised opportunities for McCormick.

FAQs

What is the job title for this position?

The job title is Shopper Marketing Manager.

Where is the position based?

The position is based in Haddenham, United Kingdom.

What is the working model for this role?

The working model is hybrid.

Is this a permanent position?

Yes, this is a permanent position.

What type of experience is required for this role?

Relevant experience in FMCG, including Shopper, Trade or Customer Marketing experience is required.

Will the Shopper Marketing Manager work with key accounts?

Yes, the Shopper Marketing Manager will be an integral part of the key account team, internally and externally focused.

What responsibilities does the role include regarding budget management?

The role includes proficiently managing budget and investment levels for accounts, including monthly financial reviews and supporting the Senior Manager in planning the annual budget.

What skills are essential for the candidate?

Essential skills include problem-solving, good communication, influencing, agility, creative thinking, and a continuous improvement mindset.

How does McCormick promote diversity and inclusion in the workplace?

McCormick is an equal opportunity/affirmative action employer and promotes a culture of respect, recognition, and inclusion.

Where can interested applicants apply for the position?

Interested applicants can apply via McCormick's careers center at https://careers.mccormick.com/ or by clicking the "Apply now" button.

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McCormick & Company

Manufacturing & Electronics
Industry
10,001+
Employees
1889
Founded Year

Mission & Purpose

McCormick Corporation is a global leader in the flavour and seasoning industry. They manufacture, market, and distribute a wide range of spices, herbs, condiments, and flavourings for both consumer and industrial markets. McCormick's ultimate mission is to bring the joy of flavour to people's lives, enhancing the taste of food and beverages worldwide. Their purpose lies in creating and delivering high-quality, innovative, and flavourful products that inspire chefs, home cooks, and food enthusiasts to create delicious and memorable culinary experiences. With a commitment to sustainability and responsible sourcing, McCormick aims to support the food industry, drive culinary excellence, and enrich the lives of consumers by celebrating the diverse and delectable world of flavours and aromas.

Culture & Values

  • Passion For Flavor

    Flavor is the heart of everything we do. Flavor expertise and insights that propel the food industry. Inspiring great tasting healthy choices.

  • Power Of People

    Unwavering commitment to our people-first high-performance culture. Respect and value every person. Enbody 2-for-1 spirit.

  • Taste you Trust

    Relentless focus on quality from source to table. Unmatched track record in safety and integrity. Transparency in what we do, make and say

  • Driven to Innovate

    Continuous reinvention of our businesses. Innovation is everyone's responsibility. Leading the pursuit of what's next in flavor.

  • Purpose-led Performance

    Deliver industry-leading financial performance. Responsibility to the long-term vitality of people, communities and planet. Do what's right.