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Social Creative

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VML

6d ago

  • Job
    Full-time
    Mid & Senior Level
  • Marketing
    Creative Arts & Fashion
  • London

AI generated summary

  • You should be a social media enthusiast with creative experience, a portfolio of social-first work, and an eye for trends. Familiarity with digital content creation is a plus.
  • You will create culturally relevant social content, collaborate with teams, respond to trends, develop ideas, and ensure engaging output across platforms while maintaining high creative standards.

Requirements

  • Live and breathe social media, internet culture, and digital creativity
  • Have experience in a creative, social, content, or digital role (agency or in-house)
  • Be naturally ideas-led and confident contributing creatively in fast-paced discussions
  • Understand what makes content native to platforms, not just formatted for them
  • Be highly tuned into trends, creators, and cultural moments in real time
  • Have a portfolio that demonstrates social-first thinking (ideas, content, campaigns, or storytelling)
  • Be excited by experimentation, speed, and constant evolution
  • Desirable (but Not Essential)
  • Agency experience working specifically on social-first or integrated digital campaigns
  • Hands-on experience creating or shaping content for TikTok, Instagram, or emerging platforms
  • Understanding of design, motion, or content production workflows

Responsibilities

  • Develop ideas that are born in social, not adapted into it
  • Turn strategy and insight into culturally relevant, platform-native creative
  • Bring strong, opinionated thinking into brainstorms and creative development
  • Deep understanding of how content behaves differently across TikTok, Instagram, X, and emerging platforms
  • Constant awareness of trends, creators, formats, memes, and cultural shifts
  • Proactively bring ideas for how brands can show up in culture in real time
  • Develop strong social concepts across copy, visual direction, and content ideas
  • Collaborate with design, motion, and production teams to bring ideas to life
  • Ensure work feels native, relevant, and engaging on every platform
  • Work closely with multidisciplinary teams in a fast-paced environment
  • Respond quickly to feedback and evolve ideas at pace
  • Contribute to always-on content and reactive opportunities
  • Maintain a high standard of creative craft across all social outputs
  • Ensure ideas are clear, sharp, and culturally relevant
  • Support delivery of content calendars and campaign rollouts

FAQs

What is the job title for this position?

The job title for this position is Social Creative (Mid-Level).

What type of company is VML?

VML is a leading creative company that combines brand experience, customer experience, and commerce to drive growth for its clients.

What qualities are essential for the ideal candidate?

The ideal candidate will live and breathe social media, have experience in a creative or digital role, be naturally ideas-led, and understand what makes content native to platforms.

What platforms are mentioned as important for this role?

The platforms mentioned include TikTok, Instagram, X (formerly Twitter), and other emerging platforms.

What are the key responsibilities associated with the Social Creative role?

Key responsibilities include social-first ideation, platform-native thinking, content creation and craft, collaboration and agility, and maintaining executional standards.

Is agency experience required for this job?

Agency experience is desirable but not essential for this role.

What benefits are offered to employees?

Employees are offered benefits such as life assurance, permanent health insurance, BUPA, flexible hybrid-working schedules, enhanced family-friendly policies, and a well-being program.

What kind of working environment does VML promote?

VML promotes a dynamic work environment that values diversity and inclusion, encouraging a culture where everyone feels they belong.

How does VML support career development for its employees?

VML provides a clear long-term career development plan and access to learning and development activities and online learning platforms.

What is VML's policy on diversity and inclusion?

VML is an equal opportunity employer, committed to creating a diverse and inclusive work environment, and considers applicants for all positions without discrimination.

We create connected brands to drive growth.

Marketing & Advertising
Industry
10,001+
Employees

Mission & Purpose

VML is a global powerhouse born from the unification of Wunderman Thompson and VMLY&R — two of the world's most powerful and accomplished creative agencies with complementary capabilities and geographic strengths. We have an industry-unique opportunity to provide our client partners with a fully integrated offering across brand experience, customer experience and commerce practices — powered by deep data and technology experience.