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Social Creative

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Burberry

7d ago

  • Job
    Full-time
    Mid & Senior Level
  • Design
    Creative Arts & Fashion
  • London

AI generated summary

  • You should have a strong creative vision, social media expertise, a relevant portfolio, proficiency in design software, and experience in the fashion industry. Excellent communication and organization skills are essential.
  • You will concept, design, and execute social media content, collaborate with teams, support projects and shoots, communicate ideas, and stay updated on trends to create innovative activations.

Requirements

  • A highly creative mind with a strong eye for detail and extensive understanding of the social media landscape, with a demonstrable understanding of what makes content travel.
  • Experience within the social creative field, particularly innovative areas of the field.
  • A portfolio demonstrating social-first ideas. Experience within the fashion industry is preferred.
  • Knowledge of social-first creators, photographers, set designers, and other collaborators.
  • Consistently driving performance with innate knowledge of the social space and channel nuance.
  • Understanding of design processes and how to brief graphic, motion, and 3D designers.
  • Ability to encourage and motivate internal and external partners.
  • Ability to conceptualize ideas and manage shoot productions with limited direction.
  • An inclusive team player with a positive, "can-do" attitude.
  • Ability to communicate creative vision both written and verbally through presentations to senior stakeholders.
  • A confident creative point of view with the ability to listen, think, and propose at an unprecedented pace.
  • Highly organized and able to work across multiple projects simultaneously.
  • Proficiency in Photoshop and editing software is essential.
  • Possess a BA, or similar, in fields such Design, Fashion Communication, Video, Photography.

Responsibilities

  • A key player within the social creative team across creative concepting and execution for upcoming social media activations; taking projects through the complete end-to end pipeline – from concept to delivery.
  • Support the Social Art Director and collaborate with wider social and marketing teams to deliver social-first creative closely aligned to brief.
  • Lead on some projects with support from the Social Art Director
  • Support the Social Art Director on set and in development of live projects, including research and building out creative detail (references, locations, collaborators and so on).
  • Concept, design and art-working for bespoke social content and activations
  • Support in the professional development of the Social Creative Assistant
  • Diligently and effectively communicate with collaborators and creators across all elements of the pipeline.
  • Collate and interpret native concepts across an array of executional styles that deliver to brief.
  • Effectively communicate concepts through both visual and written medium
  • Understand video editing techniques and tailor different outputs specifically for various platforms.
  • Stay on top of content trends, possible collaborators, and technology that can deliver innovative content for our platforms.
  • Maintain strong working relationships with the broader team based on positivity, proactiveness, and solutions.
  • Work in close collaboration with collaborators to create content that embodies Burberry's essence and aesthetic.
  • Develop mood boards, present ideas, and support on shoots to ensure a cohesive and innovative output.
  • Have an innate understanding of the social media landscape and effectively communicate ideas to various stakeholders.
  • Possess passion for conceptual thinking and storytelling through your work.

FAQs

What is the primary role of the Social Creative at Burberry?

The Social Creative will concept and execute social-first ideas, ensuring the content is aligned with Burberry's brand values and effectively communicates through various social media platforms.

What qualifications are required for the Social Creative position?

A BA or similar degree in fields such as Design, Fashion Communication, Video, or Photography is required, along with proficiency in Photoshop and editing software.

Is experience in the fashion industry preferred for this role?

Yes, experience within the fashion industry is preferred but not mandatory.

What types of projects will the Social Creative be involved in?

The Social Creative will work on social media activations, from concept to delivery, producing bespoke social content and working collaboratively with the social and marketing teams.

Is there a focus on collaboration in this role?

Yes, the Social Creative will collaborate closely with the Social Art Director, production teams, and other creatives to deliver innovative social content.

What skills are essential for a Social Creative?

Important skills include strong creative thinking, art direction experience, understanding of social media trends, and the ability to manage shoot productions.

Will the Social Creative have a leadership component in their role?

Yes, the Social Creative will lead some projects and support the development of the Social Creative Assistant.

Are there opportunities for professional development within the role?

Yes, the Social Creative will have the opportunity to support the professional development of junior team members.

How important is storytelling in this position?

Storytelling is vital as the Social Creative is expected to have a passion for conceptual thinking and story-driven work.

What is the work environment like at Burberry for this role?

Burberry fosters an inclusive and values-driven environment where creative minds from diverse backgrounds can thrive and contribute to sustainable luxury initiatives.

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Burberry

Fashion & Arts
Industry
10,001+
Employees
1856
Founded Year

Mission & Purpose

Born from innovation, Burberry is a global luxury brand with a rich British heritage. Founded in 1856, our brand is underpinned by our founder’s passion for the outdoors. Thomas Burberry invented the innovative rain-ready fabric gabardine to protect explorers from the elements. In doing so, he created the foundation for the iconic Burberry trench coat, which remains core to the business even today. Guided by our history of exploration and our shared belief that ‘creativity opens spaces’, our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. As a values-driven brand, we are committed to creating the next generation of sustainable luxury and believe that diversity, equity and inclusion are essential to fulfilling our purpose. Fostering an inclusive culture where differences are valued and embraced enables us to be more creative, engaged and make a more meaningful contribution to the world around us.