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Social Lead, Executive and Corporate Communications

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Airbnb

15d ago

  • Job
    Full-time
    Senior & Expert Level
  • Marketing
    Media & Journalism
  • San Francisco

AI generated summary

  • You need 8-10 years in social media, expertise in strategies for Instagram, TikTok, and Twitter/X, excellent communication, stakeholder management, creativity, production skills, and familiarity with measurement tools.
  • You will create, edit, and publish content for social media, develop strategies, analyze campaign results, collaborate with stakeholders, and identify trends to enhance brand engagement.

Requirements

  • 8-10 years experience in social media
  • Deep knowledge and expertise in building and executing creative and innovative social strategies across Instagram, TikTok and Twitter/ X
  • Experience in crafting and leading social media strategies in the celebrity, entertainment, and film spaces
  • Excellent writing and verbal communication skills
  • Excellent attention to detail
  • A passion for pop culture and trends
  • Experience working with and managing multiple stakeholders
  • Working knowledge and familiarity with social listening and measurement tools like Sprinklr
  • Exceptional creativity: brings fresh concepts and innovative formats to life rapidly and repeatedly.
  • Hands-on production ability: comfortable both behind and in front of the camera, with demonstrated editing skills.

Responsibilities

  • Shooting, editing and publishing content on social media
  • Responsible for developing and overseeing high visibility, high impact social strategies to achieve Executive and Corporate Communications goals across TikTok, Instagram and Twitter/X
  • Partners with key stakeholders to design and deliver social-forward programming rooted in pop culture
  • Informs global brand and partner social content direction, capture and copy; manages internal approvals; and leads cross-channel brand engagement strategies
  • Analyzes managed social campaign results, applying learnings in real time to strengthen performance
  • Personally shoot, produce, and edit video and photo content for social media channels
  • Lead creative brainstorming sessions and collaborate with internal stakeholders and support teams
  • Move quickly and efficiently to spot and ideate around real-time social opportunities
  • Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies
  • Provide expert consultation on social strategies, offering best practices and ensuring alignment with global strategies and campaigns
  • Stay ahead of industry advancements and integrate innovative technologies and tools into social management processes
  • Move quickly to spot social trends and opportunities on priority platforms and identify and execute opportunities that drive positive conversation

FAQs

What is the primary responsibility of the Social Lead in Executive and Corporate Communications?

The primary responsibility of the Social Lead is to develop and oversee social programming related to Executive and Corporate Communications, focusing on advancing awareness and fostering conversation around the unique benefits of staying on Airbnb.

What social media platforms will the Social Lead be working with?

The Social Lead will be working primarily with TikTok, Instagram, and Twitter/X.

What qualifications are needed for the Social Lead position?

Candidates should have 8-10 years of experience in social media, deep knowledge of building creative social strategies, excellent writing and communication skills, and hands-on production ability, including shooting and editing content.

Is experience in a specific industry required for this role?

Yes, experience in crafting and leading social media strategies in the celebrity, entertainment, and film spaces is preferred.

What is the location requirement for this position?

The successful applicant must be based in San Francisco, California, due to the nature of the position.

Does Airbnb provide accommodations for candidates with disabilities during the application process?

Yes, Airbnb is committed to providing a disability-inclusive application and interview process and encourages candidates with disabilities to reach out for reasonable accommodations.

What is the salary range for the Social Lead position?

The salary range for the Social Lead position is $160,000 to $200,000 USD, depending on various factors such as experience and market demands.

Are bonuses and benefits included in the compensation package?

Yes, this role may also be eligible for bonuses, equity, benefits, and Employee Travel Credits.

What skills are necessary for analyzing social media campaign results?

The ideal candidate should possess strong analytical skills to assess managed social campaign results and apply learnings in real time to strengthen performance.

Will the Social Lead be involved in content production?

Yes, the Social Lead will personally shoot, produce, and edit video and photo content for social media channels.

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Airbnb

Airbnb is a community based on connection and belonging.

Travel & Leisure
Industry
5001-10,000
Employees
2007
Founded Year

Mission & Purpose

Airbnb is an online platform that connects travellers with unique lodging options and experiences offered by hosts worldwide. The company allows hosts to rent out their properties, whether it's a spare room, an entire house, or even an unusual accommodation like a treehouse or boat, to travellers seeking a more personalised and local experience. Airbnb's ultimate mission is to create a world where anyone can belong anywhere, fostering a sense of belonging and cultural exchange among travellers and hosts. Their purpose is to enable people to explore new places, immerse themselves in different cultures, and build connections with local communities while offering hosts an opportunity to share their spaces and stories. By facilitating peer-to-peer hospitality, Airbnb aims to make travel more accessible, authentic, and enriching for people from all walks of life, while contributing to economic opportunities and sustainable tourism in various destinations.

Benefits

  • Comprehensive health plans

  • Paid volunteer time

  • Healthy food and snacks

  • Generous parental and family leave

  • Learning and development

  • Annual travel and experiences credit