Social Media Basketball Coordinator

Miami HEAT

Oct 13

Applications are closed

Job
Full-time
Junior Level
Marketing
Media & Journalism
Miami

Requirements

Bachelor’s degree in a marketing, communications or business-related field
Minimum of 1-2 years experience with either a publisher, brand or professional/college sports team
Significant in-depth knowledge and understanding of Instagram, X, Facebook, TikTok and other social media platforms
Significant knowledge of the game of basketball, Miami HEAT team news (both current and historical) and NBA storylines
Significant knowledge of pop culture, current events, and social media/internet culture
Strong writing, creative and analytical skills
Social media creativity and swift adaptability to current events
Desire to work in and adapt to a fast-paced environment with availability for travel situations and work during nights, weekends and holidays
Motivated self-starter with explicit attention to detail and strong organizational, collaboration, relationship building and communication skills
Outstanding communication, collaboration, and relationship building skills
Photography and Adobe Photoshop skills are a plus
Fluency in Spanish preferred, but not required

Responsibilities

Responsible for strategizing, ideating, planning, producing, and posting content covering Miami HEAT basketball and other auxiliary accounts via social media platforms such as Instagram, X, TikTok and Facebook
Provide on-site coverage for Miami HEAT basketball games (both home and away) and team events, and produce content within brand strategy for social media platforms
Work within social media department to strategize, ideate, produce, and post content to Miami HEAT social media accounts; including Miami HEAT Store, Kaseya Center, Jr. HEAT & Miami HEAT Dancers
Monitor daily social media trends, fan conversations and engagement focused around the Miami HEAT, NBA and pop culture audiences
Use extensive Miami HEAT knowledge (current and historical) to ideate and create social media content within brand strategy
Collaborate with Content and Creative Services departments for successful content development and to ensure social media presence is in line with Miami HEAT brand, voice and social media strategy
Activate branded social media content deliverables and campaigns
Other duties as assigned by the Sr. Social Media Manager

FAQs

What are the primary responsibilities of a Social Media Basketball Coordinator?

The primary responsibilities include strategizing, producing, and posting team-related content for the Miami HEAT across various social media platforms, providing on-site coverage of games and team events, and collaborating with other departments to ensure brand alignment.

What platforms will the Social Media Basketball Coordinator manage?

The Coordinator will manage social media platforms such as Instagram, X, Facebook, TikTok, and others for the Miami HEAT and auxiliary properties.

Is experience in sports marketing required for this position?

Yes, a minimum of 1-2 years of experience with either a publisher, brand, or professional/college sports team is required for this position.

What educational background is preferred for this role?

A bachelor’s degree in a marketing, communications, or business-related field is preferred for this role.

Are there specific skills or knowledge that are necessary for this position?

Yes, significant in-depth knowledge of social media platforms, the game of basketball, Miami HEAT news, pop culture, strong writing and analytical skills, and creativity are necessary.

Is travel required for this position?

Yes, there may be a requirement for travel, along with availability to work during nights, weekends, and holidays.

Is Spanish fluency a requirement for the Social Media Basketball Coordinator position?

Fluency in Spanish is preferred but not required for this position.

What kind of content will the Coordinator be responsible for creating?

The Coordinator will create content that highlights Miami HEAT basketball, engages fans, and aligns with the brand strategy and voice.

What software skills are beneficial for this role?

Skills in photography and Adobe Photoshop are beneficial for the Social Media Basketball Coordinator role.

How will success be measured in this position?

Success will likely be measured by the engagement and growth of the Miami HEAT's social media presence, as well as the effectiveness of the content in telling the team's on-court story.

Miami HEAT

Entertainment & Media

Industry

201-500

Employees

Mission & Purpose

The Miami HEAT came into the NBA for the 1988-89 season as part of a two-phase league expansion. The HEAT are three-time NBA Champions, winning in 2006 and back-to-back in 2012 and 2013. The team competes in the Southeast Division of the Eastern Conference.