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Social Media & Content Manager

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SEPHORA

16d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Creative Arts & Fashion
  • London

AI generated summary

  • You need 5+ years in social media or content strategy, strong brand storytelling skills, proficiency in image/video production, and a deep understanding of social platforms and trends. Experience in beauty or lifestyle is a plus.
  • You will develop and execute social media strategies, engage with the community, create compelling content, ensure brand voice consistency, oversee video production, and monitor trends.

Requirements

  • 5+ years’ experience in social media, content strategy, or brand marketing.
  • Proven experience in brand storytelling, social copywriting, and performance-driven messaging.
  • Ability to ideate and guide image and video production for social and digital content.
  • A proactive, organised mindset and comfort working in a fast-paced, collaborative environment.
  • A strong understanding of social platforms, cultural trends, and analytics.
  • Experience within beauty, fashion, lifestyle, or consumer brands (a plus).

Responsibilities

  • Leading Social Media Strategy & Planning
  • Develop and execute a multi-platform social media strategy aligned with brand objectives.
  • Provide strategic oversight of the content calendar, ensuring campaigns are planned, published, and optimised seamlessly across all channels.
  • Building and Engaging Our Community
  • Oversee the building and nurturing of a strong online community, working closely with Customer Care to actively engage with followers, respond to comments and messages, and foster meaningful conversations
  • Monitor social media channels for mentions of the brand and address any concerns or issues in a timely and professional manner.
  • Identify and engage with key influencers and brand advocates.
  • Creating Social-First Content
  • Concept and deliver fresh, trend-led creative ideas for video, imagery, and paid assets that resonate with our audience.
  • Ensure all content reflects our brand identity and is produced with originality, quality, and consistency.
  • Defining and Protecting Brand Voice
  • Champion Sephora’s tone of voice across all content touchpoints, from social captions to high-impact campaigns.
  • Guide and oversee internal and external copywriters to ensure messaging is clear, compelling, and consistent.
  • Overseeing Content & Video Production
  • Lead the planning and delivery of video content for brand events, internal communications, and strategic messaging.
  • Partner with our Content Producer and external suppliers to manage briefs, shoots, editing, and approvals to meet brand standards.
  • Ideate, develop, and execute content shoots to support local marketing campaigns where relevant.
  • Monitoring Trends & Cultural Relevance
  • Stay ahead of social media trends, cultural conversations, and competitor activity, identifying timely opportunities to engage and ensuring Sephora remains distinctive and culturally relevant.

FAQs

What is the primary focus of the Social Media & Content Manager role at Sephora?

The primary focus is to lead Sephora's brand presence across social platforms, drive impactful content initiatives, and oversee the content strategy to ensure that the brand comes to life through every piece of content created.

What are the key responsibilities of the Social Media & Content Manager?

Key responsibilities include developing a multi-platform social media strategy, building and engaging the online community, creating social-first content, defining and protecting brand voice, overseeing content and video production, and monitoring trends for cultural relevance.

What qualifications are required for this position?

The ideal candidate should have 5+ years of experience in social media, content strategy, or brand marketing, proven skills in brand storytelling and social copywriting, and a strong understanding of social platforms and cultural trends.

Is experience in the beauty or fashion industry preferred for this role?

Yes, experience within beauty, fashion, lifestyle, or consumer brands is considered a plus for this position.

What soft skills are important for the Social Media & Content Manager?

Important soft skills include being a natural storyteller, having a proactive and organized mindset, and the ability to work collaboratively in a fast-paced environment.

Will this role involve managing a team?

Yes, the Social Media & Content Manager will guide and oversee internal and external copywriters and collaborate with various stakeholders to ensure cohesive and high-quality content output.

What should candidates expect in terms of workplace culture at Sephora?

Candidates can expect a dynamic and collaborative workplace culture that values creativity, innovation, and building community engagement.

How does Sephora measure success in this role?

Success in this role will be measured through engagement metrics, brand affinity, and the effectiveness of content in driving community interaction and aligning with brand objectives.

What type of content will the Social Media & Content Manager be responsible for creating?

The manager will be responsible for creating a variety of content, including social-first videos, imagery, paid ads, and localized shoots that resonate with the target audience.

Will the Social Media & Content Manager work cross-functionally?

Yes, the role requires confidence in working cross-functionally with different teams and stakeholders to execute the brand's overall content strategy.

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SEPHORA

Reimagine your future, with Sephora

Retail & Consumer Goods
Industry
10,001+
Employees
1969
Founded Year

Mission & Purpose

At Sephora, we stand together and we stand for something more since 1969. For empowerment, for exploration, for the opportunity to impact people’s lives through the unlimited power of beauty. As part of the LVMH family, Sephora’s excellence, innovation, and entrepreneurial spirit have made us the world’s leading beauty retailer growing twice faster than the market. With our 3 000 stores & corners in 36 markets and our 31 websites, we offer clients a unique retail experience with innovative services and nearly 300 beauty brands including Sephora’s own brand, Sephora Collection. Beautifying people’s lives is a full-time challenge that our more than 46 000 passionate in-store and Head Office team members tackle every day. At Sephora, you can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. Sparked by energy and excitement, our passion is contagious. So if you are ready to make your mark at a leading global retailer and belong to something beautiful, join us and reimagine your future, with Sephora.