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Social Media Executive

  • Job
    Full-time
    Junior & Mid Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You have hands-on social experience with a B2C brand, a strong understanding of TikTok, Instagram, and Facebook, agency experience, and can create standout content while ensuring brand safety.
  • You will lead organic social strategy, create impactful content, advise teams, manage agency partnerships, activate campaigns, analyze data, and oversee influencer activities for authentic engagement.

Requirements

  • Hands-on social experience with a major Business-to-Consumer (B2C) brand or recognised social agency
  • Strong understanding of TikTok, Instagram and Facebook
  • Experience working with agencies
  • Proven ability to create or guide standout social content
  • Confidence acting as a guardian of tone, guidelines and brand safety

Responsibilities

  • Lead the UK organic social strategy, ensuring content is impactful, relevant and tailored to each platform
  • Oversee content creation and approvals across key channels
  • Advise wider Whitbread teams on social best practice
  • Manage and inspire our external agency partnership
  • Work closely with Brand Marketing, PR, eCRM, Insights and more
  • Activate integrated campaign moments and identify cultural trends we should join
  • Review analytics and platform updates to refine our approach
  • Lead influencer and creator activity to ensure authentic partnerships

FAQs

What is the location of the Social Media Executive position?

The position is located in Holborn (EC1N 2TD) with hybrid working, requiring 3 days in the office and 2 days working from home or another location.

What is the salary range for this role?

The salary for the Social Media Executive position ranges from £32,000 to £35,000, depending on skills and experience, along with up to a 15% bonus.

What kind of benefits can I expect?

You can expect discounts at Premier Inn hotels and restaurants, healthcare benefits, and additional perks.

What will my main responsibilities be in this role?

Your main responsibilities will include leading the UK organic social strategy, managing content creation, collaborating with external agencies, overseeing integrated campaigns, and growing engagement and performance through analytics and influencer partnerships.

What social media platforms will I focus on?

You will focus on building Premier Inn's presence across TikTok, Instagram, and Facebook.

What kind of experience is required for this role?

The role requires hands-on social experience with a major B2C brand or recognized social agency, along with a strong understanding of TikTok, Instagram, and Facebook, and experience working with agencies.

Will I work alone or as part of a team?

You will be part of a supportive, ambitious performance marketing team, collaborating closely with Brand Marketing, PR, eCRM, Insights, and external partners.

Is there an opportunity for creativity in this position?

Yes, you are encouraged to bring creative ideas, as your work will shape how millions experience the Premier Inn brand.

How does Premier Inn support professional growth?

Premier Inn promotes a culture of creativity, experimentation, and learning, encouraging team members to explore new ideas and approaches which can influence brand perception and business results.

What should I do if I’m interested in applying?

If you’re enthusiastic about storytelling, social creativity, and shaping a major UK brand, we’d love to hear from you—consider submitting your application.

The UK's largest hotel chain

Retail & Consumer Goods
Industry
10,001+
Employees

Mission & Purpose

Premier Inn is a UK-based hotel chain offering affordable and comfortable accommodations across a wide range of locations. Their mission is to provide guests with a great night's sleep, exceptional service, and value for money. With a focus on quality and consistency, Premier Inn aims to ensure a pleasant and hassle-free stay for travelers, whether for business or leisure, enhancing their overall hospitality experience.