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Social Media Executive

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edyn

29d ago

  • Job
    Full-time
    Junior Level
  • Customer Relations
    Marketing
  • London

AI generated summary

  • You need 1+ years in social media, hospitality experience, strong content skills for key platforms, cultural fluency, analytical skills, and the ability to engage communities effectively.
  • You will schedule and publish content, engage with the community, track metrics, coordinate assets, and stay updated on trends to reflect and elevate the brand’s voice across platforms.

Requirements

  • Minimum 1-year experience in social media, content, or digital marketing roles with direct posting and community engagement responsibility.
  • Hands-on experience publishing and managing content on Instagram, Facebook, LinkedIn, and TikTok.
  • A good sense of platform norms and what makes content feel native, relevant, and engaging - especially for hospitality and lifestyle audiences.
  • Excellent attention to detail with a clear sense of tone, brand voice, and storytelling.
  • Ability to monitor and engage community conversation in a way that reflects Locke’s repositioned personality.
  • Culturally fluent and plugged into the zeitgeist, with a genuine passion for lifestyle and creative culture, and a clear sense of what feels current versus forced on social media.
  • Mandatory hospitality experience, ideally within hotels or lifestyle accommodation.
  • Demonstrable understanding of social performance metrics and comfort using scheduling and analytics tools.
  • Take intelligent risks based on deep insight.
  • Act quickly based on market knowledge and understanding.

Responsibilities

  • Schedule and publish social media content across Instagram, Facebook, LinkedIn, and TikTok in line with social calendars and briefs from the Brand Marketing Manager.
  • Ensure all content reflects the Locke brand repositioning, uplifting its voice, tone, and cultural personality consistently across platforms.
  • Maintain accuracy, brand integrity, and visual consistency across all channels.
  • Monitor comments, messages, and mentions across platforms and support authentic engagement in line with Locke’s cultural positioning.
  • Respond to basic community interaction in a timely, thoughtful way, using brand tone-of-voice guidelines and escalating complex enquiries.
  • Help build an active, engaged fanbase by amplifying moments that reflect Locke’s values and personality.
  • Support the rollout of social components of wider brand and hotel campaigns, ensuring integration with key moments in the Locke repositioning calendar.
  • Coordinate content assets from internal teams, creators, and hotel teams to ensure platforms stay fresh and relevant.
  • Assist with deliverables for creator / influencer activations under direction, ensuring alignment with the brand’s creative vision.
  • Track core engagement metrics (reach, likes, shares, comments, saves), and compile regular summaries for Brand Marketing Manager.
  • Identify content formats or themes that resonate with the audience and flag opportunities to evolve voice and content.
  • Maintain and update content calendars so that Instagram, Facebook, LinkedIn, and TikTok activity is always planned and visible.
  • Stay informed about platform trends and emerging formats and share learnings that could enrich Locke’s social expression.

FAQs

What is the primary location for the Social Media Executive role?

The role is based at our London Bridge office 5 days per week.

What channels will the Social Media Executive manage?

The Social Media Executive will manage social media content across Instagram, Facebook, LinkedIn, and TikTok.

Is previous hospitality experience required for this role?

Yes, mandatory hospitality experience is required, ideally within hotels or lifestyle accommodation.

What types of tasks will the Social Media Executive be responsible for?

The tasks include content publishing, community management, campaign support, performance tracking, and operational support.

How much experience is required for this position?

A minimum of 1-year experience in social media, content, or digital marketing roles with direct posting and community engagement responsibility is required.

What skills are essential for this role?

Essential skills include excellent attention to detail, understanding of tone and brand voice, community engagement, cultural fluency, and familiarity with social performance metrics.

Will the Social Media Executive have any involvement in strategic decision-making?

No, this role focuses on execution rather than strategy ownership, supporting the Brand Marketing Manager.

What performance metrics will the Social Media Executive track?

The Executive will track core engagement metrics such as reach, likes, shares, comments, and saves.

What kind of content will the Social Media Executive help to create?

The Executive will help create engaging content that reflects the Locke brand personality and supports various brand and hotel campaigns.

How will the Social Media Executive engage with the community?

The Executive will monitor comments, messages, and mentions on social media platforms to support authentic engagement and respond to basic community interactions.

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edyn

We believe that travel should be a rich journey of discovery, rewarding curiosity with knowledge and inspiration.

Travel & Leisure
Industry
201-500
Employees
1997
Founded Year

Mission & Purpose

At edyn we believe that travel should be a rich journey of discovery, rewarding curiosity with knowledge and inspiration whether travelling for business or leisure. Across all properties within the edyn group, the focus is on ensuring guests leave with stories to tell, with enduring memories and new friendships. We believe that everyone deserves a life less ordinary, and our purpose is to help to find the experiences which make discovering new destinations so rewarding. Over the past 20 years, edyn has created an extensive range of serviced apartments and aparthotels across our three brands - Locke, SACO and Cove, as well as a wide-ranging partner network, developing a global supply chain of over 80,000 apartments in 260 key locations. We have offices in London, Bristol, Berlin and properties across the UK and Europe. We offer a better way. Our purpose is to engage and inspire with distinctively designed hotels, which nourish and enliven the soul.