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Social Media Executive, Publishing

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BBC

28d ago

  • Job
    Full-time
    Junior, Mid & Senior Level
  • Marketing
    Media & Journalism
  • London

AI generated summary

  • You need content planning experience, data-driven decision-making skills, strong editorial judgment, independence, stakeholder management, archive content curation, live publishing support, YouTube knowledge, and audience behavior insights.
  • You will curate, publish, and optimize content across social platforms, monitor performance, manage team requests, and support workflows to ensure consistent, high-quality delivery.

Requirements

  • Experience planning and maintaining a forward content schedule.
  • Experience using performance data to inform content selection and publishing decisions.
  • Strong editorial judgement and understanding of compliance frameworks.
  • Proven ability to operate independently and exercise professional judgement within agreed editorial and performance frameworks.
  • Ability to coordinate priorities and manage stakeholder expectations effectively in a high-volume, fast-paced environment.
  • Experience curating or resurfacing archive content to drive incremental reach or audience growth.
  • Experience supporting live or time-sensitive publishing moments.
  • Knowledge of search and discovery best practice, particularly on YouTube.
  • Experience working across multiple brands or portfolios.
  • Understanding of cross-platform audience behaviour and platform trends.

Responsibilities

  • Act as a technical specialist for curated publishing, planning and maintaining a forward schedule of archive and cross-BBC content — identifying opportunities to resurface high-performing or timely material to drive incremental audience growth within agreed editorial and performance parameters.
  • Publish and optimise content across multiple social platforms, ensuring accuracy, compliance and platform-native quality, while maintaining consistent publishing cadence, account integrity and presentation standards.
  • Monitor and refine performance across curated and daily output, using insight to inform content selection, scheduling and optimisation decisions.
  • Assess and respond to cross-team requests for content amplification, applying agreed editorial and performance criteria to determine inclusion within the curation schedule and managing stakeholder expectations clearly and professionally.
  • Support day-to-day publishing workflows, helping prioritise and reallocate tasks to maintain consistent standards and delivery across a complex, high-volume portfolio, and escalate higher-risk, rights-sensitive or reputationally complex material to the Social Media Manager where appropriate.

FAQs

What is the job title for this position?

The job title is Social Media Executive, Publishing.

What is the contract type for this job?

The contract type is Full Time – Fixed Term Contract / Full Time Attachment until 15/01/2027.

Where is the location for this role?

The location is London, at BBC Broadcasting House, and it operates in a hybrid format.

What is the salary range for this position?

The proposed salary range is £32,000 - £39,000, depending on relevant skills, knowledge, and experience.

Is flexible working supported for this role?

Yes, flexible working is supported, and candidates are encouraged to indicate their preference when applying.

What is the main purpose of the role?

The main purpose is to help ensure BBC content reaches audiences at scale across social media platforms like YouTube, Instagram, TikTok, and Facebook while maintaining high publishing standards.

What are some key responsibilities of the Social Media Executive?

Key responsibilities include planning a forward schedule of content, publishing and optimizing content across platforms, monitoring performance, and managing stakeholder expectations.

What essential skills and experience are required for this role?

Essential skills include experience in content scheduling, using performance data for decision-making, strong editorial judgment, and the ability to manage priorities in a fast-paced environment.

Are there any desirable qualifications for candidates?

Yes, desirable qualifications include experience with curating archive content, supporting live publishing moments, and understanding cross-platform audience behavior.

Will there be any evening or weekend work required?

Yes, this role may involve occasional evening or weekend work in line with major program moments.

What pre-employment checks are required for this role?

The BBC will conduct Employment screening checks, including reference checks, eligibility to work checks, and any applicable safeguarding checks.

What should candidates disclose before their start date?

Candidates may need to disclose any unspent convictions or police charges to discuss any necessary support and assess risks.

How does the BBC support employees seeking alternative employment?

The BBC is committed to redeploying employees seeking suitable alternative employment, giving them priority consideration ahead of other applicants.

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BBC

Make the moments that matter. #YouMakeTheBBC

Entertainment & Media
Industry
10,001+
Employees
1922
Founded Year

Mission & Purpose

The BBC is the world’s leading public service broadcaster. We’re impartial and independent, and every day we create distinctive, world-class programmes and content which inform, educate and entertain millions of people in the UK and around the world. We do this across: - A portfolio of television services, including the UK’s most-watched channel BBC One, the pioneering online youth service BBC Three, and our multi award-winning channels for children, as well as national and regional television programmes and services across England. Northern Ireland, Scotland and Wales - Ten UK-wide radio networks, providing the best live music broadcasting in the UK, as well as speech radio which informs, educates and entertains. We also have two national radio services each in Scotland, Wales and Northern Ireland and 39 local radio stations across England and the Channel Islands, providing an invaluable and unique service to listeners across the UK - Our digital services including BBC News, Sport, Weather CBBC and CBeebies, iPlayer and BBC Sounds, BBC Red Button and our vast archive - BBC World Service television, radio and online on more than 40 languages