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Social Media Manager

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Selfridges

28d ago

  • Job
    Full-time
    Senior Level
  • Marketing
    Media & Journalism
  • London

AI generated summary

  • You should have experience in international social media management, strategy development, team leadership, and analytics, with strong communication skills and a passion for digital culture.
  • You will develop social media strategies, manage content across platforms, lead a coordinator, analyze performance, and ensure alignment with brand messaging and campaigns.

Requirements

  • Experience managing social platforms across international markets and using social listening and analytics tools.
  • Proven experience developing and delivering social-first strategies for culturally relevant brands in a fast-paced environment.
  • Strong understanding of platform-native storytelling, creator partnerships and emerging social trends.
  • Experience leading, mentoring and inspiring a team while managing multiple priorities and deadlines.
  • Proven track record delivering impactful social campaigns that balance brand storytelling with commercial objectives.
  • Exceptional communication and stakeholder management skills, with confidence working cross-functionally across multiple departments and senior stakeholders.
  • Experience representing and championing the social agenda within a wider marketing organisation.
  • Strong analytical mindset with the ability to translate performance insights into actionable recommendations and content optimisation.
  • Confident providing creative direction and constructive feedback to improve the quality and effectiveness of social output.
  • Comfortable working under pressure in a fast-paced environment with competing deadlines and evolving priorities.
  • Positive, proactive and solutions-oriented, with the ability to navigate ambiguity and work autonomously when required.
  • Passionate about social media, digital culture and innovation, with a deep understanding of platform developments and audience behaviours.
  • Strong organisational and time management skills.
  • Previous e-commerce and retail experience preferable.
  • Paid social media experience not essential but a bonus.

Responsibilities

  • Alongside the Head of PR & Social, develop and lead a forward-thinking social media strategy that positions Selfridges as the brand reinventing retail.
  • Be an expert in best practice across social channels including Instagram and TikTok, with your finger on the pulse for all things social – from platform trends, creators and digital culture.
  • Lead and inspire the Social Media Coordinator, empowering their development and ownership while fostering growth and creative ambition.
  • Sustain and evolve Instagram as a leading brand channel, delivering high-performing content that balances cultural relevance, creative storytelling and commercial priorities.
  • Establish TikTok as a priority growth platform through a test-and-learn approach to platform-native storytelling, creator collaborations and trend participation.
  • Manage the social calendar across all platforms, liaising with stakeholders across the business to deliver integrated and aligned 360 customer communication.
  • Manage and implement campaigns cross-functionally while ensuring a social-first approach to all activations and marketing moments.
  • Use insights, reporting and performance analysis to refine creative formats, talent partnerships and identify opportunities to drive engagement, reach and make headlines with performance-led thinking to inform content planning.
  • Manage reporting across key business categories to increase visibility of social performance and demonstrate the impact of social activity across the wider business.
  • Deliver impactful social amplification for priority campaigns, cultural moments, brand activations and experiences.
  • Ensure social thinking is embedded early in campaign development and aligned with PR, Brand Marketing and Creative teams to maximise impact and performance.
  • Work closely with Brand Voice, Creative and Photo Studio teams to ensure consistency in tone of voice, visual identity and creative standards across owned social channels.
  • Manage external relationships to optimise opportunities with platform, creator and brand partners.
  • Support our City Flagship stores to ensure localisation of key messaging that wins hearts, moves heels and builds fame nationally.
  • Lead community engagement across owned social channels to foster community, working closely with the Customer Service team.

FAQs

What are the primary responsibilities of the Social Media Manager?

The primary responsibilities include developing and leading a social media strategy, managing daily channel execution, overseeing the Social Media Coordinator, sustaining content on Instagram, establishing TikTok as a growth platform, managing the social calendar, and delivering impactful social amplification for campaigns.

Which social media platforms should the Social Media Manager be proficient in?

The Social Media Manager should be an expert in Instagram and TikTok, as well as have a solid understanding of social media best practices across various channels.

What skills are essential for the Social Media Manager role?

Essential skills include exceptional communication, stakeholder management, organizational skills, analytical mindset, team leadership, and the ability to balance multiple priorities and deadlines.

Is previous experience in e-commerce and retail required for this role?

Previous e-commerce and retail experience is preferable but not explicitly required.

Will the Social Media Manager have direct reports?

Yes, the Social Media Manager will lead and inspire the Social Media Coordinator.

What kind of campaigns will the Social Media Manager work on?

The Social Media Manager will manage cross-functional campaigns that prioritize a social-first approach, focusing on cultural moments, brand activations, and experiences.

Are there opportunities for professional development in this role?

Yes, the role includes fostering the development and ownership of the Social Media Coordinator, which promotes growth and creative ambition within the team.

What is the expected work environment for this position?

The work environment is fast-paced, requiring the ability to manage competing deadlines and evolving priorities.

What qualities are desirable in a candidate for this role?

Desirable qualities include being proactive, solutions-oriented, passionate about social media and digital culture, and having strong organizational and time management skills.

Will the Social Media Manager collaborate with other teams?

Yes, collaboration with PR, Brand Marketing, Creative teams, and Customer Service is crucial to ensure alignment and maximize impact.

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Selfridges

A Top 10 Most Loved Workplace in the UK for 2022 By Newsweek International

Retail & Consumer Goods
Industry
1001-5000
Employees
1909
Founded Year

Mission & Purpose

Selfridges is a high-end department store chain in the UK, known for offering a wide range of luxury products, including fashion, beauty, homeware, and gourmet food. Their ultimate mission is to provide an extraordinary shopping experience that delights and inspires customers. The purpose of Selfridges is to curate an exceptional selection of high-quality and exclusive products, combined with innovative retail experiences and outstanding customer service. They aim to be a leader in the retail industry by continuously evolving, embracing sustainability, and creating a destination where customers can discover the latest trends and enjoy a unique and immersive shopping environment.